Which Samsung handset makes up the largest percentage of Sammy's installed base in the U.S.?

The Samsung Galaxy S8 and Samsung Galaxy S8+ have a good chance to become the most popular Samsung smartphones of all time. With that gorgeous Infinity Display, the thin bezels and new features, the soon-to-launch flagship models are heartbreakers to be sure. But which of the previously released Samsung handsets is the company's most popular phone in the states? Had the Samsung Galaxy Note 7 not been pulled off the market for its propensity to explode, the phablet might have been the answer to the question we just posed.

So which Samsung phone takes home the prize for being the most popular Samsung handset in the U.S. at this time? To answer this question, we will look at each active Samsung phone in the states, and figure out what percentage of the manufacturer's installed base it comprises, as computed by Kantar World Panel

The Samsung branded phone that is still found in the pockets of 15.6% of Samsung' installed base in the U.S., is the Samsung Galaxy S5. The phone, from Samsung's plastic era, featured a rear cover that many users had to get used to thanks to the raised bumps all over it. Powered by the Snapdragon 801 chipset, this was the first Galaxy S model to come with protection from dust and water (IP 67). With 2GB of RAM inside, Sammy's 2014 flagship featured a 5.1-inch Super AMOLED display with a resolution of 1080 x 1920.

Last year's Samsung Galaxy S7 is next, with the handset currently responsible for 11.5% of active Samsung phones in the U.S. Right behind is the 2015 Samsung Galaxy S6, accounting for 11.4% of Samsung phones in the states that are still in use. After that, there is a huge drop off as the next unit, the Samsung Galaxy S7 edge, makes up 5.8% of the company's installed base in the U.S.

In the last year, 28% of those using a Samsung handset have upgraded to a new phone. 52% of the new phones purchased were of the Galaxy S7 and Galaxy S7 variety, and the Galaxy S6 accounted for 10%. The rest of the phones bought were divided up among 48 (!!!) different models. 64% of Galaxy S6 owners said that their next phone will come from Samsung, while a whopping 76% of Galaxy S5 owners pledge to buy another Samsung model for their next phone. And for the majority of Galaxy S5 users, that purchase will be coming soon; 55% of those hanging on to that device plan on upgrading to a new handset over the next 12 months.

Turning to another question, will the Samsung Galaxy S8 be able to get iPhone users to make the ultimate switch? Consider that only 5% of those buying a Samsung phone over the last 12 months switched from an iPhone. But that data was computed before the launch of Sammy's latest and greatest phone, and it will be interesting to see if Apple fans' legendary brand loyalty will be able to hold out against the new flagship models produced by Samsung.

source: KantarWorldPanel via AndroidAuthority



1. adi90

Posts: 554; Member since: Dec 21, 2015

It seems majority of users in US prefer 5 inch smartphone. It will be interesting to know how they adapt to phablet size of s8 and s8+ .

5. joeytaylor

Posts: 957; Member since: Feb 28, 2015

The S8 is just slightly bigger than the S7.... the difference is not that noticeable

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It isn't the phone size, the screen size is the main issue now because it is just out of reach for most people. They need to at least make some usable phones at a 5 inch diagonal, and the only one that even attempts that are Apple and Sony (with top end components, not mid tier stuff). Samsung also needs to stop with their garbage software. At this point TouchWiz and AOSP has pretty much reached feature parity. All they need to do is make the camera software and leave the rest to Google. Instead we have Bixby.....

9. kiko007

Posts: 7521; Member since: Feb 17, 2016

I agree on the size point you made but not the TouchWiz portion. Or is it Dream UX now? Whatever it's called... it's a differentiator for Samsung. Does that make sense? My reasoning behind that ideology is hardware parity has also reached a plateau I believe. Samsung's hardware definitely looks and feels better than the competition, but their internal specs are mundane/normal. In order to entice nerds like us they need a more substantial hook to draw potential users in. I think software is that hook.

33. k4ever

Posts: 240; Member since: Oct 08, 2014

Maybe if this were 5 years ago your statement would hold water. However, Samsung phones have had top of the line internal hardware and more software features than needed since the Galaxy S3. Samsung's major issue from most (outside) users point of view was build quality, which they "fixed" with the Galaxy S6.

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It has one handed mode

8. adi90

Posts: 554; Member since: Dec 21, 2015

S8 is closer to size of s7 edge and not s7. It is almost like using s7 edge.

13. joeytaylor

Posts: 957; Member since: Feb 28, 2015

@adi90..... it is not that different than a S7...... I just received my case for the S8

19. adi90

Posts: 554; Member since: Dec 21, 2015

My bad. It is like 5.3 inch size of lg g5.

27. darkkjedii

Posts: 31761; Member since: Feb 05, 2011

All 3 of my cases ( blue, black, and clear exact fit cases), have all arrived. Now I just need my damn phone lol. The shipping date still says the 18th. What case did you get?

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I link this you yesterday

35. joeytaylor

Posts: 957; Member since: Feb 28, 2015

I got the spigen tough armor

37. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Just received a text from Verizon saying my order has been received

46. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Wow, getting the cases delivered way before the phone itself? The agony of waiting for the phone must have increased significantly LOL

53. Cat97

Posts: 2021; Member since: Mar 02, 2017

Actually no, the truth is that the S8 is only slightly narrower than the S7 Edge, while being just as tall. I handled all side by side, and the S8+ is huge, while the S8 has a small battery but the size of the S7 Egde. Fail.

54. trojan_horse

Posts: 5868; Member since: May 06, 2016

"the S8 has a small battery but the size of the S7 Egde. Fail." That doesn't necessarily make it a failure. Why not wait for the battery life test of the consumer-ready Galaxy S8 before judging it?

66. tokuzumi

Posts: 1999; Member since: Aug 27, 2009

1/4" taller is not "slightly bigger".

17. Highside

Posts: 197; Member since: Jan 31, 2017

Now that LG dropped their only selling points (removable battery, aluminum back), I expect to see samsung get all LG's customers as well. I'm replacing my LG G5 with a S8.

18. nctx77

Posts: 2540; Member since: Sep 03, 2013

I'm not even sure that the term phablet is a thing anymore. Most screens this year will be in the 5.5 to 6 inch range with smaller overall bodies. If thats the case, what is a phablet?

47. gsengillo

Posts: 45; Member since: Sep 05, 2010

I do national accounts for a wireless company mad most my he S8 preorders are for the S8+.

48. epdm2be

Posts: 830; Member since: Apr 20, 2012

Not only that. The S5 has better reception due to its plastic back, still has the ir-blaster and looks very good with the optional wireless charging back with no camera bump. It has everything you could ask for. Plus it's clear that a 32-bit system with 2gb is more then sufficient for most people's needs. I too would have still used an S5 had it not broken down beyond repair. Went with a Honor 8 this year. No more Samsing flagship for me. They're more expensive every year with less features.

2. galaxy-gear

Posts: 119; Member since: Sep 30, 2016

Samsung is legend ! The best phone s8 in 2017

49. epdm2be

Posts: 830; Member since: Apr 20, 2012

Oh please, you are simply infected with all that propaganda surrounding it. The elongated screen isn't useable with one hand and apps don't support those weird resolutions. They could as well keep that bottom with buttons.

3. jeroome86

Posts: 2314; Member since: Apr 12, 2012

This question is right up you know who's ally? Ladies and gentlemen. Put on you reading glasses and be sure you have plenty of time to spare.

22. sissy246

Posts: 7129; Member since: Mar 04, 2015

Once again you bring him up. I think you have the hots for him.

4. haruken

Posts: 311; Member since: Nov 06, 2013

S5, S7, S6 "But Samsung only sells low end phones"

6. kiko007

Posts: 7521; Member since: Feb 17, 2016

Did you not read those percentiles? The S7 makes up just about 6% accounted for. Muthafukkin' 6%!!! Are you seriously bragging about that?

11. haruken

Posts: 311; Member since: Nov 06, 2013

6% for the S7E, 11% for the S7, that's 17% combined. 17% for one line, out of the dozens released a year.

15. kiko007

Posts: 7521; Member since: Feb 17, 2016

That's still not very impressive. This is an article about SAMSUNG'S models, right? If that's the grand total of high-end phones they sold no wonder Apple makes all the profits.

20. dazed1

Posts: 811; Member since: Jul 28, 2015

cut the iFanatic crap for once

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