Which Samsung handset makes up the largest percentage of Sammy's installed base in the U.S.?
So which Samsung phone takes home the prize for being the most popular Samsung handset in the U.S. at this time? To answer this question, we will look at each active Samsung phone in the states, and figure out what percentage of the manufacturer's installed base it comprises, as computed by Kantar World Panel
The Samsung branded phone that is still found in the pockets of 15.6% of Samsung' installed base in the U.S., is the Samsung Galaxy S5. The phone, from Samsung's plastic era, featured a rear cover that many users had to get used to thanks to the raised bumps all over it. Powered by the Snapdragon 801 chipset, this was the first Galaxy S model to come with protection from dust and water (IP 67). With 2GB of RAM inside, Sammy's 2014 flagship featured a 5.1-inch Super AMOLED display with a resolution of 1080 x 1920.
Last year's Samsung Galaxy S7 is next, with the handset currently responsible for 11.5% of active Samsung phones in the U.S. Right behind is the 2015 Samsung Galaxy S6, accounting for 11.4% of Samsung phones in the states that are still in use. After that, there is a huge drop off as the next unit, the Samsung Galaxy S7 edge, makes up 5.8% of the company's installed base in the U.S.
In the last year, 28% of those using a Samsung handset have upgraded to a new phone. 52% of the new phones purchased were of the Galaxy S7 and Galaxy S7 variety, and the Galaxy S6 accounted for 10%. The rest of the phones bought were divided up among 48 (!!!) different models. 64% of Galaxy S6 owners said that their next phone will come from Samsung, while a whopping 76% of Galaxy S5 owners pledge to buy another Samsung model for their next phone. And for the majority of Galaxy S5 users, that purchase will be coming soon; 55% of those hanging on to that device plan on upgrading to a new handset over the next 12 months.
Turning to another question, will the Samsung Galaxy S8 be able to get iPhone users to make the ultimate switch? Consider that only 5% of those buying a Samsung phone over the last 12 months switched from an iPhone. But that data was computed before the launch of Sammy's latest and greatest phone, and it will be interesting to see if Apple fans' legendary brand loyalty will be able to hold out against the new flagship models produced by Samsung.
source: KantarWorldPanel via AndroidAuthority