What features do smartphone buyers look at to determine which phone to buy?

What features do smartphone buyers look at to determine which phone to buy?
A lot of different factors go into determining what kind of phone a person ultimately purchases. Battery life was the number one feature that buyers look at whether they buy an Android, iOS or Android phone. 56% of those buying an Android flavored handset said that battery life was important to them, something repeated by 49% of  iOS buyers and 53% of Window Phone purchasers.

Not surprisingly, screen size is not as important to iPhone buyers. Only 22% of them cited the size of the screen as a reason for buying a particular model. 37% of Android buyers and 34% of Windows Phone buyers used the screen size as a criteria for making a specific purchase.

Those who say that iPhone buyers purchase the phone merely because it says Apple on it, here are some stats to back you up. Nearly a third of iPhone buyers said that the brand name was a factor behind their purchase. That was true for a quarter of both Android and Windows Phone buyers.

What other factors are important to Android, iOS and Windows Phone buyers? Check the chart below to find out.

source: @fjeronimo via WMPoweruser



1. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

An all in one great device with quality and the very best of everything

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

You just described the OnePlus One device...

21. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Definitely not out dated specs put in a premium shell and for sure not at all stupid 1 billion dollar worth slide to unlock... no no to kids size screen as well... For me Deal makers are screen size+resolution, battery, camera, audio quality along with an OS in which I dont ever need to plug/sync my phone to the computer for everything

27. Doakie

Posts: 2478; Member since: May 06, 2009

You just described my Note 3! Thanks!

29. buccob

Posts: 2980; Member since: Jun 19, 2012

I wonder why there isn't a "sturdiness" reason... Since that is at least one of my priorities. Accidents happen... And the main damage reasons for phones are not cover by warranty... Broken screen and damage by liquids... My phone is very good at surviving those 2

2. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Well I guess there can't be just ONE thing that changes the decision of buyers, like good battery but poor screen would be bad...the survey seems as if though buyers only look at one element of the phone to decide where to buy it or not...

16. networkdood

Posts: 6330; Member since: Mar 31, 2010

I am sure the people surveyed got to pick more than one aspect of what goes into a buying decision...at least, I would hope so. For me it is screen quality (type, res), cost, device specs, and looks (somewhat) that factor into whether or not I get the device, and in no particular order... Thus, I did not get the LG G FLEX because of the low screen res and somewhat high cost. Happy with my 412 ppi screen with Gorilla Glass 3 on the Coolpad 9976A (under 400.00). It LOOKS like an oversized Note 3 - nothing special, but decent looking. I guess my fifth aspect would be how it feels in the hand...

30. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

That model you gave us has a Pixel Density of 323ppi not 412. Unless you managed to swap out the 1920x1200 resolution

3. galanoth

Posts: 428; Member since: Nov 26, 2011

Only 30ish percent people care if it's touchscreen? That's 100% for me. Can't use a non touch screen phone anymore.

4. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

The Apple iPhone covers all aspects The survey is for typical users and average joes

37. Cyborg21

Posts: 4; Member since: May 22, 2014

Yeah not nerds (This creates a very different effect when you look at that point of view isn't it?)

5. toyboyz

Posts: 235; Member since: Jan 22, 2010

First thing I see is size and shape of the device and screen dimensions.

6. vikingsfootball09

Posts: 112; Member since: Oct 02, 2013

according to apple and its laywers, its the SWIPE TO UNLOCK feature. for me, its mainly screen size and that it does what i need it to do, not really a fan of any one oem and dont need the best most recent tech specs...and sorry apple, SWIPE TO UNLOCK never did, never will be part of my buying decision.

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This survey doesn't even make sense. Just how many smartphones are there without touch screen? Web browsing speed and type of network (carrier) are dependent, so that makes the data difficult to interpret. One could go on, but this company is obviously not competent to make surveys.

31. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Or the people they surveyed.....are gasp.....not people who visit PA all hours of the day...

8. apiskula

Posts: 578; Member since: Jan 25, 2013

Not being a Junkberry or Iphone

9. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

BS. "Brand" should be very high on Windows, because mostly people have WP 'cause it's Nokia

10. NOSrawesome

Posts: 49; Member since: Mar 25, 2013

Most people just get the iPhone no matter what other iPhone there are. They don't know what they're missing

11. NOSrawesome

Posts: 49; Member since: Mar 25, 2013

No matter what phones. Typo

36. marcski07

Posts: 600; Member since: Apr 25, 2014

IMO, they are really easy to use, I still find android some what complicated, but willing to buy it because of vast ecosystem and bang for a buck deals, but IF iphone is not overpriced, i'll buy it in a heart beat.. iOS is not crap. it is user friendly after nokia gone WP, seeing WP, it looks complicated for me. an average JOE here, those root and overclocking, it's not a thing for us, we just need a smartphone that can do the job and a best camera. so iOS is perfect for them.. but the deal breaker for me to apple besides it is way too expensive is it cannot share photos/music to other devices via Bluetooth.

12. WillieFDiaz

Posts: 127; Member since: Dec 22, 2010

They forgot to add the "I'm a sheeeep, I want what my friends have" or "I give up, I'll just get an iPhone" categories. Because NONE of the reasons above are the reasons why my friends have iPhones. The main reasons are: Everyone else has one, so everything they wanna do, their friends can do, its all universal for them (except when they hang out with me). And the next reason is that they feel its just easier owning an iPhone because its choices are easier (16, 32 or 64GB - White, black or gold). Meaning, if their minds are that limited, why are they my friends?

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

I just think whatever you choose, you know what its downside is and be prepared to live with it. For me, if I had an iPhone, its downside(s) would be small size screen and high cost of device and accessories. I can jailbreak it, so that satisfies the modster in me....lol... I bought a DRoid RAZR a while back - cool looking phone - downside was its locked bootloader and slow updates, but with what the mods cooked up, I could flash a ROM by creating a separate partition using SafeStrap.

22. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Wow... what a solid reason... my iphone owner friends and colleagues have more or less the same logic that iphone is easy... why its easy? bcoz it has nothing to offer so no need to go in long hasty list of features... When I ask them iphone has none functional bluetooth, they say who use blue tooth? When I say you have to plugin and sync with itunes for some important updates, they answer yes its convenient to plug your phone into the computer instead of doing everything on the phone... when I ask if customer wants to give you important design or pdf drawing, they cant simply share with you. They answer, well we ask them to give us a flash drive or email us later... WTF... isheeeps are really dumb and full of each an every istupid reasoning

32. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

You know that is how droid became popular right? You know how many times a sales associate i catch not meeting a customers request because they feel that since they have it, everyone should....welcome to follow me i know whats best, mentality in all.

14. Federated

Posts: 263; Member since: Mar 06, 2010

Brand. If it's Samsung I'll avoid it whatever it takes.

19. jroc74

Posts: 6023; Member since: Dec 30, 2010

Battery life for me would fall under brand because Moto usually does good in that dept. My main factors tho are battery life and reception. Again...Moto. But I agree....for phones I avoid Samsung.

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

The following is from the source article: Windows Phones are a clear minority OS, but in a massive survey of 50,000 participants in 25 countries, the IDC discovered that many of the Windows Phone buyers purchased their device specifically because they ran Windows Phone. In the survey 40% of buyers felt their phone running Windows Phone was important to them, vs 32% for iOS or 37% of Android. Of course other elements were also important, with battery life topping the list at 53%, with OS choice taking second place. Next most important was ease of use at 38% and the touch screen at 37%, with screen size at 34% rounding out the top 5. Interestingly apps did not make the top 10 for any of the operating systems. It appears many Windows Phone users consciously go out looking for Windows Phones, vs just grabbing the cheapest handset, which should be encouraging to Microsoft. They are also looking for an easy to use phone, something Microsoft has been striving to achieve for some time. It would be noted that battery life has in multiple surveys been deemed the most important feature however, and in that Windows Phone us much closer to Android than iOS. Windows Phone 8.1 DP has certainly not helped the reputation of the OS, and it is clear that this area should remain a focus for Microsoft. What caused our readers to chose their Windows Phone? Let us know below.

20. Ishtiaque99

Posts: 68; Member since: Apr 15, 2014

Really surprised to see that android is lowest for ease of use.

23. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Ofcourse, you have to looking around into more features and beside that most brands has their own custom skin, so android will look different from brand to brand... for example, tell me is it easy to look into two features like iOS or is it easy to look into ten features?

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