What features do smartphone buyers look at to determine which phone to buy?38
Not surprisingly, screen size is not as important to iPhone buyers. Only 22% of them cited the size of the screen as a reason for buying a particular model. 37% of Android buyers and 34% of Windows Phone buyers used the screen size as a criteria for making a specific purchase.
Those who say that iPhone buyers purchase the phone merely because it says Apple on it, here are some stats to back you up. Nearly a third of iPhone buyers said that the brand name was a factor behind their purchase. That was true for a quarter of both Android and Windows Phone buyers.
What other factors are important to Android, iOS and Windows Phone buyers? Check the chart below to find out.
source: @fjeronimo via WMPoweruser