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What features do smartphone buyers look at to determine which phone to buy?

Posted: , posted by Alan F.

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What features do smartphone buyers look at to determine which phone to buy?
A lot of different factors go into determining what kind of phone a person ultimately purchases. Battery life was the number one feature that buyers look at whether they buy an Android, iOS or Android phone. 56% of those buying an Android flavored handset said that battery life was important to them, something repeated by 49% of  iOS buyers and 53% of Window Phone purchasers.

Not surprisingly, screen size is not as important to iPhone buyers. Only 22% of them cited the size of the screen as a reason for buying a particular model. 37% of Android buyers and 34% of Windows Phone buyers used the screen size as a criteria for making a specific purchase.

Those who say that iPhone buyers purchase the phone merely because it says Apple on it, here are some stats to back you up. Nearly a third of iPhone buyers said that the brand name was a factor behind their purchase. That was true for a quarter of both Android and Windows Phone buyers.

What other factors are important to Android, iOS and Windows Phone buyers? Check the chart below to find out.

The top ten features used by smartphone buyers to determine which phone to buy

source: @fjeronimo via WMPoweruser

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