What a steal: you can get Nova Launcher Prime for $0.99 in the US, even cheaper in other countries
As some of you might be aware, Nova Launcher is also available in a non-Prime flavor, which can be snatched for free from the Google Play Store. Why would you want to get its paid variation then? The free version comes with most of the bells and whistles that the premium version flaunts, but some important ones are missing. For instance, you can't meddle with the size of the icons or the home screen grid, which are kind of important customization features. Nova Prime also allows you to assign different gestures, create folders and groups in the app drawer, and hiding apps from the app drawer, among other features.
Download: Nova Launcher Prime (Android)