Watch always-funny Sacha Baron Cohen fake an Apple event for his new movie

There is something very stereotypical about Apple events: the unnaturally distinct and slower-than-usual way Jony Ive stresses every syllable, the overly enthusiastic atmosphere with everything described in superlatives, the few carefully selected numbers to make a point. What if you could take all this and apply this to one of the world's most shocking artists?

No stranger to transformations, Sacha Baron Cohen wears the Jony Ive accent and stirs things up with a hilarious Apple-esque presentation for his new film: The Brothers Grimsby.

Describing his new character, the Nobby, a central hero in the upcoming spy movie, he uses the following stats to describe it:

  • 12% more likability than the Borat
  • 15% more idiotic than Ali G
If all those totally scientific figures still have not convinced you that you should watch Cohen's new movie, you should know that it has "the smallest, lightest and most confusing plot that’s ever been released from a major studio. Not including pornos."

And if even that is not enough, the fake Apple event right above should do more than enough to convince you. The Brothers Grimsby debuts in theaters on March 11th.

source: The Brothers Grimsby on Twitter



1. MaryPoopins

Posts: 324; Member since: Jan 15, 2015

Stop saying "The Grimsby Brothers" :P

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Complete parody and yet still less misdirection and more authenticity than an actual Apple event.

3. bucky

Posts: 3786; Member since: Sep 30, 2009

Lol you always a sound so butthurt.

5. dmakun

Posts: 382; Member since: Jun 06, 2011

The simple fact that you took the time to reply his post makes you seem like the "butthurt one".

10. greyarea

Posts: 267; Member since: Aug 14, 2015

...and here you are replying to his post....and here I am replying to yours...Are we all butthurt?

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

The film is very funny, I'd recommend it.

11. Epicness1o1

Posts: 305; Member since: May 30, 2013

I cant look elephants the same way anymore

6. DnB925Art

Posts: 1168; Member since: May 23, 2013

Wait, he has a Jony Ive accent? They're both English and both from London. Cohen already has an English accent. Should have written that he speaks in the same manner as Ive.

7. AlikMalix unregistered

This is hilarious. He forgot the "one more thing" punchline, but I think one of the Chinese mobile companies already trademarked that (those furkers).

8. DnB925Art

Posts: 1168; Member since: May 23, 2013

I think it was Xiaomi. Even their CEO dresses like Jobs.

9. AlikMalix unregistered


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