WSJ: Facebook developing stand-alone camera app to get its subscribers to share content

WSJ: Facebook developing stand-alone camera app to get its subscribers to share content
While Facebook's 1.6 billion users love to rummage through the app everyday to check content sent to them, the app hasn't really been one for users to create content with. In an attempt to change that, Facebook is creating a stand-alone camera app that will allow those installing it to share pictures and videos with Facebook users and others.

According to a report in today's Wall Street Jourmal, Facebook is trying to get users to become less passive and wants to see more content created and shared. A prototype of the new app shows it opening directly to the camera feature. And those shooting video through the app will be given the option to start streaming live video feeds similar to Periscope.

Despite the worry about the passiveness of its members, a Facebook spokesman says that the current level of sharing is "similar to levels in prior years." The spokesman did admit that the new camera app is being designed as a motivational tool to get Facebook subscribers to create more content. The pictures and videos created can be posted on Facebook or other Facebook owned apps like Instagram.

In another nod to the idea of having subscribers create more content, last month Facebook purchased MSQRD; this app offers filters for photographs. It also has a face swapping feature similar to one on Snapchat that allows two people  to exchange faces on a photo.

Those familiar with the stand-alone camera app say that it is just being developed now. They also add that despite the problem Facebook has with the lack of members sharing content, the app may never see the light of day.

source: WSJ



1. BobLawblaw unregistered

And is it gonna be forced on us like Messanger?

2. Tziggy14

Posts: 626; Member since: Sep 02, 2014

This will not suck kids away from Snapchat Facebook. Just stop trying.

4. Podrick

Posts: 1285; Member since: Aug 19, 2015

Another RAM hog performance killing bloat.

5. MadMax87

Posts: 1; Member since: Apr 26, 2016

Guys from reddit & 4chan say it may be this application. But I think that this is fake. They refer to its source in FB. See Henesiz app on App store

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Can Faceook just STOP with constantly making new apps for every single function. Before you know it, we'll have separate apps just to do likes or post on your feed.

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