WSJ: Casio smartwatch to be unveiled in 2016

WSJ: Casio smartwatch to be unveiled in 2016
NOTE: The watch you see in the image at left is a 1982 Casio model that helped the user study English. The watch was priced at $200. Another version priced at $225 contained conversation samples in various languages for world travelers. It also featured embedded English to Japanese and Japanese to English dictionaries.

Well before smartwatches roamed the earth, electronics manufacturer Casio produced timepieces that could double as a calculator, or a weather station, or a calendar that would remind you of appointments. With this background, it is surprising that Casio hasn't developed a smartwatch. But according to a report in today's Wall Street Journal, Casio is joining the growing list of smartwatch manufacturers with an intelligent timepiece of its own, coming early next year.

Those hoping for a technological masterpiece from Casio might be disappointed. According to the Journal, the company will focus its smartwatch on comfort and durability instead of technology. The paper says that Casio will offer a watch with some of the same features found on smart devices, rather than offering a smart device that happens to be a watch. Kazuhiro Kashio, Casio's new chief, says that the goal is to produce "a device that won’t break easily, is simple to put on, and feels good to wear." Those are very modest goals in comparison to the Apple Watch and Android Wear powered smartwatches.

The executive says that the Casio smartwatch will be affordable, priced in the same range as the entry level Apple Sport ($349). The device will launch at the end of next March in the U.S. and Japan, and will be targeted at men who like to partake in outdoor activities including sports. Kashio says that he would like the Casio smartwatch to ring up $80 million in sales quickly, and expand from that point.

Does the world need, or even want a smartwatch that has fewer capabilities but is easier to put on? Casio says it does. We should know if the Japanese company is right in less than a year.

source: WSJ

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10 Comments

1. SIGPRO

Posts: 2806; Member since: Oct 03, 2012

Yes Casio was the first one with a smartwatch ages ago! Even the very old Casio watches can do things that Current smartwatches can't!

10. engineer-1701d unregistered

i had the calc watch and the tv control watch haha good times, but casio is dreaming if they think selling a watch for 350, people will say why i can get a apple watch or a android wear or even 2, then dont forget about the higher end and and sony watches and samsungs.

2. Blazers

Posts: 683; Member since: Dec 05, 2011

The G-Shock is one of my favorite watch lines. I can't wait to see what they come up with. I'm actually happy it won't be using Android Wear. Pulling my phone out of my pocket to check messages and notifications isn't that difficult.

3. NotAGeek

Posts: 279; Member since: Jan 26, 2014

A rugged G-Shock AW with a week of battery life will be epic

4. spanq

Posts: 5; Member since: Jul 02, 2015

ah the classic Casio! ...love their watches

5. leeTronix

Posts: 33; Member since: Apr 09, 2015

Lets see, I remember the Casio back in the 70s

6. waddup121 unregistered

that'd be cool

7. AlikMalix unregistered

I'm a more of a Timex guy, but Casio is cool too... I would wear the 80's piece proudly and buy the smartwatch version if it looked just like it...

8. HeadDoc

Posts: 4; Member since: Jan 16, 2014

I am waiting for my Pebble Time Steel (should be arriving any day now) as my first step into this world. I waited for this one because of the 7 day battery life. Currently my wrist is sporting a Casio Protrek which is 100% waterproof, never needs to be set (like all smartwatches, I guess), AND is SOLAR-POWERED! It is at least 7 years old, and I have never had to replace the battery, let alone plug it in at night for recharging. If Casio can pull off a device that is connected to my phone, and able to mimic some smart watch functions, but also never needs to be taken off, ever, they will have a winner. Sounds like that is what they are aiming for.

9. mixedfish

Posts: 1541; Member since: Nov 17, 2013

Please be digiborg design.

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