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Video accounts for half of Big Red's traffic says CEO

Posted: , by Alan F.

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Video accounts for half of Big Red's traffic says CEO
Verizon CEO Lowell McAdam

Verizon CEO Lowell McAdam

Lowell McAdam, one time CEO of Verizon Wireless and now the top executive of the parent company, spoke to the press on Tuesday, after the National Association of Broadcasters conference. The executive wanted to pass along the information that 50% of the traffic on the company's pipeline is now video. By 2017, McAdam sees that figure reaching 67%.

McAdam cites Verizon's heavy investment in LTE as the reason for the large amount of video on Big Red's pipeline. "With 3G you have video clips but there is buffering. With 4G you can stream video," said McAdam, explaining the difference between 3G and LTE connectivity. The executive said that while Verizon has no plans to replace the television networks, he would like the chance to stream a major event like the Super Bowl and maybe make it better. The CEO originally brought this up in January at CES.

McAdam also mentioned a conversation he had with the late Steve Jobs. At the time, McAdam was trying to convince Jobs to add LTE connectivity to the Apple iPhone 5. "I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.

source: FierceWireless

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posted on 10 Apr 2013, 22:55 1

1. Domino (Posts: 6; Member since: 02 Feb 2008)

I love how Verizon is pushing customers to start streaming video left and right on their network now that they've all but done away with unlimited data. Say hello to massive overages and fees, I guess. Good job, Verizon.

posted on 11 Apr 2013, 08:52

4. alouden (unregistered)

They are pushing their customers to consume more data. That plus data caps means more revenue for Verizon. This is why I dislike them. It's a really cynical ploy on their part.

posted on 10 Apr 2013, 23:18 2

2. tedkord (Posts: 13825; Member since: 17 Jun 2009)

Lowell the Liar also said that since LTE was cheaper for Verizon, the savings would be passed on to the customers. What actually happened? Verizon raised prices.

So, you take anything Lowell the Liar says with a grain of salt.

posted on 11 Apr 2013, 12:28

5. gmracer1 (Posts: 646; Member since: 28 Dec 2012)

Please provide the proof on how VZ raised their prices.

posted on 11 Apr 2013, 00:53

3. belovedson (Posts: 1052; Member since: 30 Nov 2010)

thanks for the unlimited data!!!! however its not fast enough to cover the super bowl. we need lte advanced for that

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