To tell you the truth, we ourselves aren't yet convinced that you need one. It's an extra, the added expense of which is usually only stomachable if you're an early adopter slash techie, or if you're a bit lower on the geek food chain but appreciate watches for their value as accessories that add to your outfit.
Ours, however, is a rather small data sample, so we've so far jumped on every opportunity to gauge how the wider community feels about smartwatches. So we publish polls, we dig sales data, and we generally keep an eye out. And today? Today we're publishing a video, courtesy of Business Insider, which mostly serves to re-establish our aforementioned observation that people just don't see why they need a tiny, watered down smartphone proxy on their wrists — even if the smartwatch in question is the Apple Watch. In fact, not only do the participants (Business Insider staff) seem confused as to its purpose, but several seem unimpressed by the Watch's unisex design. See for yourself: