Viber adds Chat Extensions for YouTube, Spotify, Booking, GIPHY, and more - get it all done within the chat

Starting today, directly in their private chat screen, users can find and share their favorite videos from YouTube, songs from Spotify, the perfect stay from Booking.com and soon compelling original content from VICE Media. . Alongside these providers, users can find other valuable content to enrich their conversations from GIPHY, Guggy and Getty Images.

One of the feature’s major highlights is the addition of the YouTube chat extension. YouTube videos are among the most popular form of link-sharing in Viber chats and now the world’s largest video platform is accessible right within the chat screen. Users can search, share and even play YouTube videos without leaving their conversations.

In addition to a frictionless video experience, Viber is bringing music discovery and shareability into the overall user journey within the messaging app. Spotify’s new chat extension on Viber allows users to access all of their favorite music and to share it in their chat in a single tap.

For the latest content spanning news, culture, food, fashion, music, sports, tech and more, Viber users don’t need to look any further than the VICE chat extension. The world’s leading youth media company will have a chat extension dedicated to bringing users original content at the tap of their finger. VICE excels in creating compelling, authentic content for every platform.

“Viber’s Chat Extensions platform is an exciting environment for VICE’s stories,” said Sterling Proffer, Senior Vice President, Head of Business Strategy & Development for VICE. “As we continue to aggressively grow our cross-platform distribution, it’s still context that matters most. The stories we tell are great additions to any conversation, and making that effort seamless to Viber’s 800 million users is a no-brainer.”

Users will also find that making travel plans while chatting doesn’t require visiting any other apps. With the Booking.com chat extension, users can browse and share hotel options with their travel partners within their chat until they’re ready to book.

Bryan Batista, Senior Director of Global Partnerships, Booking.com adds, “People plan their trips in many ways, including deliberating over accommodation choices with their social circle in messaging apps. Having a Booking.com chat extension on Viber is an intuitive compliment to our existing services—users can easily research listings and share in a way that enhances their conversations.”

Alongside these global partners, Viber is set to launch local services in Russia, Bulgaria, Hungary, Philippines and more. Based on its API, selected content and service providers will be able to build their own chat extensions and create new ways for users to enrich their chats.

“Our goal is to provide a chat experience that can’t be found on any other messaging platform. We want to give users an easy way to infuse content they care about in their conversations, without the agonizing back-and-forth of finding it in on the web or other apps” says Djamel Agaoua, CEO of Viber. “We identified the most important features that users want to see on the platform and focused exclusively on those at this stage. We’re excited to be the first major messaging app to offer an all-inclusive experience while keeping our platform simple, and user-friendly. This feature is just one of the ways we’re growing Viber to become a messaging app of the future, in line with our vision of becoming a platform that will house all services a user might need on a daily basis.”

Viber’s new Chat Extensions will roll out gradually, becoming available globally in the coming days. You can download Viber on Android and iOS.