Verizon's Android market share is slipping

Verizon's Android market share is slipping
Verizon has been the biggest driving force behind Android in the USA. Verizon Wireless is huge, and before the iPhone showed up on its red shores, 80% of its smartphone sales were Android devices. So, not surprisingly, Verizon has held, and continues to hold the number one spot in Android market share, but its lead is slipping. 

According to the numbers from Chitika's advertising network, Verizon has been losing ground in Android market share to AT&T and budget carriers like MetroPCS and US Cellular. As of the numbers from March 2011, Verizon held just over 51% of the Android market share. But, new numbers from August show that Verizon has slipped to just over 41%. T-Mobile and Sprint have essentially stayed the same over the time span, but the big winners have been AT&T, which more than doubled its market share, and budget carriers. 

AT&T's Android market share jumped from 3.58% in March to 8.72% in August. And, budget carriers went from about 3% of the Android market to almost 8.5%. AT&T's jump can easily be attributed to the fact that before February, AT&T didn't exactly have a compelling Android selection, because the carrier's entire focus was on the iPhone. Since then, AT&T has been adding a nice array of Android devices to make up for its loss of iPhone exclusivity. 

The budget carrier increase is welcome news as far as we're concerned. Verizon's service is expensive, and it doesn't really carry low-cost Android options, so it's nice to see consumers making the most of their purchases and not simply opting for whatever the big guys offer. Of course, even with the dip, Verizon is still number one, and holds 4 of the top 5 Android devices in the US (DROID X, HTC DROID Incredible, Samsung Fascinate, and OG DROID.)

source Chitika



1. FAW-Q

Posts: 63; Member since: Jul 29, 2011

It's because Verizon switched it's advertisements from "If there is no limit to what Droid gets, there is no limit to what Droid Does" to "If you don't have an iPhone, You don't have and iPhone."

4. FAW-Q

Posts: 63; Member since: Jul 29, 2011

Wow! Thumbs down? I thought I was fairly neutral with the previous comment.

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

It was to me. And lets see what happens when the Droid marketing blitz comes on. It might change things a lil. Although the iPhone 5 is coming soon....

16. taco50

Posts: 5506; Member since: Oct 08, 2009

Well if you call lying neutral then yes you're neutral. The iPhone commercials are from Apple not Verizon

20. Mac10 unregistered

It's easy to confuse the commercials as coming from Verizon when the commercials are followed by "Now Available on Verizon."

21. taco50

Posts: 5506; Member since: Oct 08, 2009

Yes but he's insinuating that VZW has somehow been biased towards the iPhone which isn't true.

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

*calculating the most airtight statement with the least amount of time wasted* *calculation complete* When you walk into a Verizon store, from the outside 3 or 4 of the maybe 5 posters you can see are for iProducts. Inside, iProducts make up the majority and biggest posters. Verizon is not the only place that does this; it's Apple's rule that it gives to its business partners: if you want to sell our products, they come in first, second, third and fourth place in terms of visibility. The header of Verizon's website says "iPhone, smartphone,..." in product categories, iPhone and iPad get their own spot apart from other smartphones and tablets. They are also listed first in the general lists of phones and tablets. These are all things you can easily observe for yourself. Try me. Oh, and it's wrong of that other guy to be impersonating you. I just wanted to go on the record as having said that.

23. taco50

Posts: 5506; Member since: Oct 08, 2009

Again not Verizon being biased and this has nothing to do with the post I responded to. If Apple has the leverage to do this why wouldn't they? Every company wants to put their products in the best position possible to sell. Verizon however is not putting android phones in some unfair position to sell. Right now there's a bogo on droid 3 and droid x 2. I haven't seen anyone impersonating me and could really care less.

26. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You're right; if Apple can get away with strong arming people into its marketing strategy, then other companies should too. You have to admit, Verizon has not been lackadaisical about promoting the iPhone. They're still fairly strong in their android marketing, but they're pushing the iPhone more.

32. taco50

Posts: 5506; Member since: Oct 08, 2009

Of course Verizon has marketed the iPhone. But it's not like there's some Apple bias within VZW. True that the iPhone is front and center on their webpage and in stores. Apple has that kind of leverage because of the brand they have built. They're not forcing anyone to do business with them. VZW agreed as do carriers all around the world because they know Apple sells which makes them money as well.

29. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Android fans are bitter at anything with Apple in the discussion. Course, Verizon is shifting to a phone that's far superior to Android in every way. Why waste advertising money on a half baked OS?

40. Cinnamon

Posts: 87; Member since: Jun 16, 2011

Why don't you bend down and let steve jobs insert his weiner. Do you still love him?

43. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Do you enjoy talking about phallic things?

44. dandirk

Posts: 187; Member since: Aug 04, 2011

Again please see the blind photo comparison.

2. readingthissh1t

Posts: 303; Member since: Jul 20, 2011

i blame the bionic delays but lets let apple fans have their win

3. Joshing4fun

Posts: 1249; Member since: Aug 13, 2010

Yeah there really hasn't been a new android phone on Verizon recently that was anything that amazing. Not since the Thunderbolt came out which turned out to be a let down.

6. snowgator

Posts: 3621; Member since: Jan 19, 2011

That is very true. Although the Bionic has potential and a GS2 will help.

8. fairly_mismatched unregistered

Not really about an Apple win at all, more like an Android win on other carriers. It's not Android's market share on Verizon, it's Verizon's Android market share against others.

30. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Lol, Apple has been winning since day one.

5. WirelessCon

Posts: 311; Member since: May 11, 2010

In 2 years (24 months) Verizon won't even sell Android phones. According to that data.

11. ShanikuaKnowws

Posts: 12; Member since: Jul 28, 2011

Then what will they sell? Just iPhones and windows phone 7? I doubt it.

27. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010


7. snowgator

Posts: 3621; Member since: Jan 19, 2011

Let us not react to one report to quickly. This graph could mean that these other carriers have increased their sales, not that Verizon has dropped in Android sales that much. It is a percentage graph. Would like to see sales numbers.

33. taco50

Posts: 5506; Member since: Oct 08, 2009

I can give you some. In Q2 VZW sold 2.3 million iPhones. They sold 1.2 million TOTAL LTE devices (smartphones and mobile broadband cards) Suck on that.

41. snowgator

Posts: 3621; Member since: Jan 19, 2011

Which probably means they sold a ton of Androids. They only had a few LTE devices in Q2, and all the rest were 3G. Relax Taco. Nothing in this report says the iPhone. It is a graph comparing Android sales on different carriers.

9. dandirk

Posts: 187; Member since: Aug 04, 2011

I agree with pa... Verizon got the iPhone... so android probably did drop, that's compition... The interesting part is at&t... even though they had the iPhone android sales went up. That tells me that there are a noticeable amount of people that prefer android. Again a good sign of compition. This tells me no matter what the fanboys say both OS's are viable ad have their place in the market.

24. jroc74

Posts: 6023; Member since: Dec 30, 2010

Excellent points, especially with AT&T.

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

its market share isnt slipping because of lack of sales or anything of the sort. More competitors take more of the pie. last year, ATT had no real android line up.. now its starting to buff it up. A 90+million subscriber company finally putting an effort behind android is going to take a chunk of the pie. The chart is misleading in the fact that it makes u think that androids arent selling like they used to on VZW. Heck, the article's title makes u think that. This chart shows nothing of the sort. Only a breakdown of smartphone sales will show that. VZW's actual sales could have gone up, down, or stayed the same..

17. taco50

Posts: 5506; Member since: Oct 08, 2009

Let me help you fandroids out. This is common sense. Previously Verizon didn't sell an iPhone. Now Verizon does sell it. Of course some customers will choose iPhone instead of android. I wouldn't call this a win for Apple it's inevitable that when customers have more options the market share will be more spread out. Remix you don't have to try to twist the facts. Android has lost market share on VZW because customers now have an iPhone option. Apple has lost market share to android but they're selling more iPhones than ever. I don't see you calling that misleading.

25. Whateverman

Posts: 3295; Member since: May 17, 2009

You just don't get it do you. The Android phones that VZW sold are still out there and active. It's not that 10% of the Android users went and bought an iPhone. The other carriers just saw the success that VZW was having with Android and they wanted a piece of the pie. The other carriers got their own Androids and are adding to Androids total market share. At one point, ATT had 100% market share of the iOS in the US, now its around 75-80%. Does that mean ATT lost 20% of it's customers to VZW? No. I'm sure they have lost some, but all it means is that there are other places to buy an iPhone or iPad, and that new supplier has to account for some percentage of the total amount sold. If anything, there are more Androids sell now, than ever.

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