Verizon vs AT&T vs T-Mobile vs Sprint TV ads: who spent what on carrier-bashing in October
Next in line is Sprint with $51 million spent, mostly for Paul the Sprint guy commercial. T-Mobile counts on viral marketing and lets its plans speak for themselves mostly, as it spent the least from the major four carriers by a large margin, despite that its most run clip features a celebrity like Ariana Grande. Given the increase in postpaid smartphone subs of more than a million in Q3, T-Mobile obviously gets a good bang for its advertising buck.
source: iSpot via FierceWireless
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