Verizon vs AT&T vs T-Mobile vs Sprint TV ads: who spent what on carrier-bashing in October

We have to admit it, carrier TV ads are hilarious and a big source of revenue for both cable and air channels. The constant fight for subscribers in order to get or stay on top results in good chunks of change for advertising agencies, too, so who is on top from the big four US carriers when it came to ad spending last month. Why, the Big Red carrier, of course. 

As you can see in the slideshow below, Verizon spent more than $90 million on 15 spots, with the most expensive run being the multiple fist pumps clip with Jamie Foxx. AT&T, on the other hand, spend much less, but still it ran the "Work Things" video you can see below for $20.8 million estimated worth at mostly Fox, CBS and ESPN. 

Next in line is Sprint with $51 million spent, mostly for Paul the Sprint guy commercial. T-Mobile counts on viral marketing and lets its plans speak for themselves mostly, as it spent the least from the major four carriers by a large margin, despite that its most run clip features a celebrity like Ariana Grande. Given the increase in postpaid smartphone subs of more than a million in Q3, T-Mobile obviously gets a good bang for its advertising buck.


source: iSpot via FierceWireless

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4 Comments

1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

ATT lost so bad this November, no one will support ATT anymore

2. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Verizon lost Paul to Sprint. Cracks me up when says can you hear that. Verizon is simply to crooked and greedy. Never again. Hey Jamie. Stick to movies. Don't want to see you go straight to video.

3. torr310

Posts: 1675; Member since: Oct 27, 2011

I would never use ATT. For me, Verizon or TMobile.

4. Drsarcastic

Posts: 136; Member since: Jul 23, 2014

Where I live it feels like t-mobile has 50%

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