Verizon to compete against the Android Market with its own VCAST App Store

Verizon to compete against the Android Market with its own VCAST App Store
Verizon has decided to go toe to toe against the Android Market by offering the VCAST App Store. Unlike the former, any application trying to get listed on the latter must be vetted through an evaluation and approval process. And while right now the VCAST App Store will only be available on devices running Android 2.2 (Droid Incredible, DROID, and DROID 2), plans are for Big Red to eventually offer the apps on other builds of Google's open source OS.

On September 1st, the carrier opened up their submissions box for developers to put their entries into. There is no charge to register and Verizon has put up a list of  other reasons why developers should submit apps for their store. Besides being free, Verizon aims to place a program in the VCAST store within 14 days after submission. The price of purchased apps goes right on the customer's Verizon bill which usually allows for more impulse buys. And speaking of money, the 70/30 split gives the developer 70 cents of each dollar of revenue with Big Red getting the remainder. To receive updates, register and submit an application, go to this link. On September 21-22, Verizon is expected to host its developers conference which means you can expect some more information about the VCAST App Store around then.

source: Verizon via AndroidandMe



1. dyster

Posts: 63; Member since: Mar 31, 2010

Thanks, I'll pass. You get plenty of my $$ vzw and I'm no fan of vcast.

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

and so it starts. First Bing and now this. VZW is trying to leech into Android. Eventually, it may be a "vcast only" Droid... Its not that far fetched if they are already starting the building blocks. Rip out google search, replace the market, add back in VZnavigator and disallow Maps...

5. WKlingbeil

Posts: 215; Member since: Dec 26, 2008

Haha, VZW is just as bad as Apple, both nazis about their products. VZW is so arrogant that they think they can rival Android? Where do they draw the line? My guess is not a single app will be less than $2.00, even though they didn't do a thing to develop it. This is hysterical to me.

10. Atrox unregistered

You're ridiculous... Think they can rival Android? Do you even know what Android is? They're not making their own Open Source Operating System (all that Android is). And the price is usually set by the developer, not Verizon. They're just taking 30% of whatever you set it as.

11. tomorrowisnow unregistered

It looks as if Icarus is about to fly too high and his wings will melt and he will fall and perish.

12. narley

Posts: 357; Member since: May 14, 2009

you're an idiot. love how people get mad that you can voluntarily sign up for something if you want to.... man that makes me so mad that someone can buy an app if they want to. damn verizon you suck! .....arsses.

19. tcp unregistered

Verizon even pushes shortcuts onto your phone for Vcast and various apps every once and while, free of charge. That's not bad, they are just trying to make money by soliciting their services, but they do want to control your phone. On non-smartphones, they not only brand their phones but try to tailor your experience by putting on their generic firmware which often has uglier menus and less features than the original. They promise they will be the first 4G provider but fail to deliver. They advertise unlimited mobile internet then proceed to cap it, eventually moving to pay-per-MB plans. Their acceptable usage limits are lowered by the multitude of users who barely use their phone beyond calling or texting. An app that would be free on the Android Market, could cost upwards of $2 initially with a $7 monthly fee even though it's just a game and doesn't utilize any online services. Their useful services are tiered and can easily add up to over $100 monthly. I don't see how many people could be happy paying that unless the service was being subsidized by their employer. In this day and age, cellular communication shouldn't be a huge affair. Yet, I see a lot of people limiting their phone usage to stay within limits. Verizon's IN calling is essentially limiting the amount of people you can call freely and is really just a gimmick to get everyone using their service. Their prices aren't based anywhere near their actual costs. They are charging for gimmicks and doodads and very little improvement in service. Their business model is exploitative and archaic. Luckily, Google is a company that actually follows and advances technology. It has introduced the Android phone which is more innovative than anything the many generations of the iPhone or Blackberry has given us. Its still in it's infancy, but the open nature of the phone already makes it worthwhile. There wouldn't be anything wrong with Verizon coming up with it's own offerings, except can you really believe they will be progressive about it, rather than restrictive as is their nature?

3. jtucker1987

Posts: 89; Member since: May 06, 2010

I was reading something about this on another site. They were talking about how android is not necessarily open because the carriers take advantage of their openness and put their crap apps on the phone and do whatever they like. Looks like verizon is starting to do this. You may hate apple but at least they never allow carriers to put any software or logos on their phones.

4. Joshing4fun

Posts: 1247; Member since: Aug 13, 2010

Now I know why its really called "Big Red". Phone Communism.

13. cdsmith unregistered

I'm missing the connection between communism and hosting a marketplace for selling applications to customers of a corporation... It actually seems like the diametric opposite of communism, but maybe that's just me. Or does "communism" mean "something I don't like"?

21. Joshing4fun

Posts: 1247; Member since: Aug 13, 2010

Well if you can't see what Verizon is trying to do here let me spell it out for you. They want to make their own app store so their customers will have to shop their instead of android as they want to phase out the android market and try to get them to only use their app store. They want complete control and do whatever will make them personally happy instead of "we the people." Plus i think every American also thinks of communism as "something we don't like." Got it now?

6. Scribed3d

Posts: 29; Member since: Aug 08, 2010

Ok... If they are planning to "replace" the Google Market, then Verizon is just plain hiiigh. However, if they are launching another appstore that you can download apps from and charge to your account rather than a credit card... eh? I can always ignore/root it. Doesn't hurt anything.

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

i can already bill to the account on Tmoblie, and im pretty sure that its part of the list of features in future android OSs.. either 2.2 or 3.0. Neither of those things requires an App store. Heck, carriers already give themselves a seperate tab inside the android market, this is just going beyond.

7. Phonatic

Posts: 27; Member since: Jul 16, 2010

Verizon is dreaming. They have apps available now and they're fairly useless. If they start trying to hijack phones (like if they were to get rid of maps in favor of vznavigator) I thinly people would start jumping ship, myself included. The one positive is the option of having apps tagged onto the Bill rather than using a credit card.

8. rasinhussy

Posts: 89; Member since: Dec 28, 2008

The majority of the cell phone population are dumb when it comes to Android, they want the one with the "droid" OS on it, and most don't even know what an OS is. Verizon is very very good at making money from customers that don't know any better. The biggest expense the american public pay for is ignorance.

14. Amfilipiak unregistered

Ok so VZW wants to create an app store. Big deal. All this is really doing is creating compitition in the marketplace. I love how everyone says that all VZW wants to do is take its customers money. Well lets face it they are a business. Companys are in business to make money and its the consumers choice on if and when they spend it. I believe that this is something that is only going to give consumers more choice in how they can purchase apps. I love how know one mentioned all of the other app store that are out there not only offered by other carriers but by device manufacterers as well. In an industry like mobile devices choice is the driving force behind everything and if these companies are not making money they can not continue to provide the services to which we have all become accustomed to. How long do you think we would be able to continue to use all of the services provided by the carriers if they gave away everything for free. If they dont make money they cant run and upgrade there networks and if they cant do that then that droid phone or your iphone or wp7 becomes just another PDA. So good for VZW and all the others that have and want there own app store let the compitition begin and alloow the consumers to decide. And as a side note the samsung facinate after the upgrade to 2.2 will be able to be defaulted to google services as well as bing. Again probably not the besg choice to have a google phone without default google services out of the box with no easy way to change them but an issue easily resolved. Also in regards to removing the marketplace for the app store previous phones should show that different app stores can and will continue to co exist on device on VZW's network. Blackberry app world and vcast apps already do. So to all of those that think VZW wants one over the other should do there research and realize it not about one over the other its about choice.

15. jd829

Posts: 155; Member since: Feb 24, 2010

" I love how know one mentioned..." I love how you don't know the difference between KNOW and NO, or between THEIR, THERE, THEY'RE etc...

16. Amfilipiak unregistered

So the spelling and grammer are off. Its funny how that was the only thing that you got out of that post. Please go away unless your going to add something of value to the post.

20. jd829

Posts: 155; Member since: Feb 24, 2010

No, what's funny is that you spell like you have a 3rd grade understanding of the english language yet you want me to take what you say seriously.

22. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

@jd829 - Please, if you're going to call somebody out on having a 3rd grade understanding then at least be sure to capitalize the "e" in "English".

23. rasinhussy

Posts: 89; Member since: Dec 28, 2008

Come on children, lets get along! Seriously, this is just Verizon's first step to give customers one choice to get apps from. Eventually they will block the Android marketplace, and customers will be forced to use their VCast crap. They have done it in the past and they will do it again. I agree that Verizon just like any business wants to make money. They are just the best at milking it out of dumb customers. Note: Grammar or spelling above may be wrong, but I could care less.

17. InfiniteDoesToo unregistered

Fuck VCast piece of crap.

18. gridlock

Posts: 31; Member since: Jun 10, 2010

so long, "open and free" android...comes with rooting

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