Verizon to add $20 a month to the price of its grandfathered unlimited data plans
Affected Verizon customers will see the $20 addition on their first bill after November 15th. As subscribers with unlimited data get to consume hours of digital media content, the carriers need to raise their rates to make up for this usage. Sprint will raise the price of its unlimited data plan by $10 a month to $70 for new subscribers, beginning on October 16th.
Verizon says its customers with unlimited data now account for less than 1% of its subscriber population, and while trying to get these accounts to switch to a tiered plan, Big Red did throw them a bone. Instead of having to pay full price for a new phone, grandfathered unlimited data accounts will be able to buy a handset using a monthly installment plan.
Interestingly, the carrier says that in many cases, those with an unlimited data plan can actually save money by switching to a tiered plan. Verizon says that it is willing to talk to grandfathered customers to see which plan is best for them after the rate hike takes place.