Verizon sponsored data starts as soon as next month

Verizon sponsored data starts as soon as next month
Verizon is about to test its sponsored data program, which it hopes to start early next year. Once this starts for real, Verizon customers will be able to view certain content without it counting against their monthly data allowance, since the content would be sponsored by a third party. According to Verizon Executive VP Marni Walden, the nation's largest carrier will roll out the program "in a larger commercial way" during the first quarter of 2016.

The carrier is said to have a few partners that it is working with during the testing phase, and will open the door to all sponsors next year. Walden says that the plans will be affordable, although this could turn out to slow app development. A young developer with a brilliant new idea might not be able to afford sponsoring data, putting him/her at a great disadvantage.


Other carriers will no doubt be quick to join Verizon. AT&T has been working on a similar plan for some time. The nation's number two mobile carrier skirts the issue of net neutrality by calling this a billing issue, not a plan that gives priority to one content provider over another. AT&T started its "Data Perks" program in October, under which customers can earn as much as 1GB of data by completing surveys and purchasing merchandise from partners.

source: Re/Code via BGR

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10 Comments

1. tbacba

Posts: 134; Member since: Mar 31, 2010

Oh Verizon, and here I thought you were concerned about not having enough bandwidth to support my unlimited plan (without a $20/month increase). Of course if it's sponsored data, then the more the merrier. Plenty of bandwidth available for them. What a crock!

3. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

I'd say have a lot of youtube playlists overnight and give them a run for their data.

9. adamvzwez

Posts: 51; Member since: Mar 29, 2015

quit being such a cry baby or dry your tears and move to some other terrible budget carrier that offers unlimited data

10. tbacba

Posts: 134; Member since: Mar 31, 2010

It was obviously a lament, not crying. But of course I don't like being lied to, do you?

2. wkm001

Posts: 145; Member since: Feb 04, 2014

First, I think sponsored data is the devil. Wireless carriers should be forced to sell bits at the same price to everyone. No wholesale deals for Pandora or Netflix. With that said, I would rather pay Netflix an extra $5 a month for unlimited mobile streaming rather than $50+ to Verizon.

4. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

T-Mobile is really pushing them carriers in the US...really wish they'd make their way to Canada and do the same here, the big 3 just keep ripping us off with inferior plans at a premium.

6. kanagadeepan

Posts: 1273; Member since: Jan 24, 2012

RIP net neutrality...

7. Max_Boost

Posts: 101; Member since: Sep 22, 2012

Hopefully, AdGuard can block this.

8. aahmed215

Posts: 169; Member since: Jun 18, 2012

How is this different from T-Mobile not counting certain apps against your monthly data?

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