Verizon sponsored data starts as soon as next month
The carrier is said to have a few partners that it is working with during the testing phase, and will open the door to all sponsors next year. Walden says that the plans will be affordable, although this could turn out to slow app development. A young developer with a brilliant new idea might not be able to afford sponsoring data, putting him/her at a great disadvantage.
Other carriers will no doubt be quick to join Verizon. AT&T has been working on a similar plan for some time. The nation's number two mobile carrier skirts the issue of net neutrality by calling this a billing issue, not a plan that gives priority to one content provider over another. AT&T started its "Data Perks" program in October, under which customers can earn as much as 1GB of data by completing surveys and purchasing merchandise from partners.
source: Re/Code via BGR