Verizon combines Yahoo and AOL to form a new division called Oath (UPDATE)
by Alan Friedman / Apr 04, 2017, 9:47 AM
Armstrong is expected to be given the task of running Oath, and is said to be in the middle of talks with Yahoo executives to determine who will stay, and who will be asked to leave. While it isn't clear if the Yahoo name is going to live on, the company's internet assets will be run by Verizon's AOL division. An AOL spokeswoman said, "In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital." Oath will be soon be the subject of an expensive and wide ranging ad campaign introducing the new brand.
UPDATE: According to Yahoo Finance (and who would be in a better position to know?), the Yahoo name is not going away and Yahoo will be one of the brands under the Oath umbrella.
Verizon purchased AOL in May 2015 for $4.4 billion, picking up some prime internet properties like Engadget, TechCrunch and The Huffington Post. Verizon made the AOL transaction to increase its presence in mobile content and mobile advertising, and the Yahoo purchase builds on that even more.
The parts of Yahoo that Verizon did not buy include a 15% stake in Chinese retail titan Alibaba, a portion of Yahoo Japan and a joint venture with SoftBank. These properties together will form a new company called Altaba. Yahoo CEO Marissa Mayer will not be joining Altaba or Oath, and thus it appears that her time with Yahoo has expired. Her reign as CEO ended with Yahoo getting hacked twice, negatively affecting one billion Yahoo subscribers.
source: BusinessInsider, YahooFinance
Posts: 7469; Member since: Feb 17, 2016
So many bad decision making companies under one umbrella...
posted on Apr 04, 2017, 1:34 AM 4
Posts: 17094; Member since: Jun 17, 2009
When you add two small piles of garbage to in big pile of garbage, what do you wind up with?
posted on Apr 04, 2017, 2:21 PM 2
Posts: 45; Member since: Oct 22, 2015
Verizon is the largest carrier in the United States and AOL isn't as successful as it was, but like say BlackBerry, it's adjusted to the times and owns sites like The Huffington Post, Engadget, and TechCrunch. It owns a bunch of services and has ad revenue too. Yahoo unfortunately never adapted to change, but it still has a valuable user base.
posted on Apr 04, 2017, 4:15 PM 0
Posts: 1727; Member since: Mar 02, 2017
Better calling it "the loosers division" :)
posted on Apr 04, 2017, 3:08 AM 2
Posts: 2314; Member since: Apr 12, 2012
Missed yahoo answers but like I said. Never again Verizon.
posted on Apr 04, 2017, 6:08 AM 0
Posts: 1802; Member since: Oct 20, 2010
Gonna miss Marissa Mayer, she seemed like a genuine leader. I bet the Verizon brass treated her bad because she's a women and she decided to leave. Don't expect much from the likes of Verizon. Noone cares about AOL or Oath.
posted on Apr 05, 2017, 12:33 AM 0
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