Updated: Samsung US counters Apple with its own PR stunt
posted by Paul K. / Jun 18, 2015, 2:36 AM
Update: PR agency MWW has contacted us on behalf of Samsung to let us know that the Trevor Bauer post was not a Samsung initiative. Some things about the whole story still seem a bit strange, but, for now, we will just consider it a trendy inside prank played among Indians team members.
By now, if there is anything we've learned about PR campaigns and celebrities is that the two rarely mix well. This is especially true when it comes to stars posting seemingly off-hand tweets about the company they are supposed to promote. Yeah, this one is another “Twitter fail”, but it's so juicy that we couldn't help but giggle, even if we are pretty used to seeing the “via Twitter for iPhone” signature tag on so many promos before.
So, back at Apple's WWDC, Tim Cook shared a “story” – it was about how baseball player Brandon Moss of the Indians recently hit his 100th home run. His teammates decided to prank him and hid the ball away, intending to hold it as ransom (a 100th home run is priceless personal memorabilia for an athlete, after all). Moss' teammates had prepared a list of Apple products that each of them wants, and only upon receiving the devices would they give the ball back. At the end of the story, Tim Cook showed the ball and said that Apple will happily “pay” the ransom and give Moss his souvenir.
Truth or fiction? We can't be sure. If it's a marketing ploy, it's a well-conceived one – it doesn't hit us as anything overused or annoyingly cliché. If it's a true story – good move from Apple to swoop in and capitalize on the situation, shifting it to a PR ploy.
We can't however sing any praises for Samsung US's PR unit. A recent Tweet from Trevor Bauer – pitcher for the very same sports team – claimed that another Indians' athlete's souvenir ball is being held for ransom. Apparently, rookie Francisco Lindor recently had his first hit and if he wants to keep a memorabilia from the event, he'll have to pay some of his teammates. What's the ransom you ask? A bunch of Samsung products, of course!
So, is it real or is it fake? Well, if we give Samsung the benefit of the doubt and look at the situation idealistically – sure, we could be witnessing a small “prank war” within the Indians team, where some are Apple fans, while others are Sammy enthusiasts. So, when the former did their Apple-products-for-ball stunt, and were actually promised to get their wishes, the latter may have decided to try and do the same.
Now, let us take these pink goggles off for a second and take a look at the situation with the full knowledge that marketing is a thing that exists in the world. It's very hard to believe that Samsung PR had nothing to do with this tweet. We are looking at a very similar situation involving members of the very same team that was mentioned at Apple's WWDC. And the cherry on top of the cake is, of course, the fact that the ransom tweet was sent “via Twitter for iPhone”! We can't help but wonder – when will they learn?
Still, we figured that it's possible that Mr. Bauer may be an iPhone user that wants to have a Galaxy Note Pro 12.2 tablet (as per the list) – nothing too abnormal about that. So, we checked the Tweets from other names on that list, to see how much of Samsung supporters they are. Well, Mr. Danny Salazar may want a Samsung laptop and a Gear Fit, but we can't help but wonder – how is he going to pair the Fit to his iPhone? Mr. Corey Kluber asks for a Galaxy S6 edge, though, his tweets do not reveal him as an Android user, too (though, an iPhone 6 to Galaxy S6 edge switch, especially if it's for free, doesn't sound too unreal).
So, what do you think we are witnessing here? Another embarrassing marketing flop, or an actual split in tech fans in the Indians team?
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- Processor Apple A8, Dual-core, 1400 MHz
- Storage 128 GB
- Battery 1810 mAh(14h 3G talk time)
Samsung Galaxy S6 edge OS: Android 7.0 Nougat, 6.0 Marshmallow, 5.1 Lollipop, 5.0 Lollipop View Full specs
- Display 5.1" 1440 x 2560 pixels
- Camera 16 MP / 5 MP front
- Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
- Storage 128 GB
- Battery 2600 mAh(26h talk time)
LOOOOOL. PR team need some brain food. I see the same twitter fails every 3 months.
posted on Jun 17, 2015, 4:20 AM 10
Posts: 370; Member since: Jan 30, 2014
Just curious, what model do they have, iphone 4?
posted on Jun 17, 2015, 5:01 AM 1
Posts: 7184; Member since: Mar 16, 2013
Its amazing that Samsung had nothing to do with this, and that's what was clearly stated. So do the players want some free stuff? Sure, who doesn't? The other thing is the source which is BGR, and they are known to be an Apple site. When you look right at the top of BGR's homepage you will see iPhone 6 at the top, and no other phone listed. Like I said a well known iPhone site.
posted on Jun 17, 2015, 5:38 AM 12
Posts: 297; Member since: Jul 09, 2013
What if that too was part of the marketing plan. If you think about it, maybe these people were really using Iphones but after they saw Sammy's devices, well they want to give it a try. Not a bad move from Samsung if Im right.
posted on Jun 17, 2015, 5:45 AM 3
I guess Samsung was watching 2015 WWDC Event. This could be interesting... Always the reacting one, eh?
posted on Jun 17, 2015, 4:21 AM 2
Posts: 1601; Member since: Oct 14, 2012
What if they only have iPhones to send tweets from and want S6 or Edge? They can't ask Twitter to post on their behalf can they?? Common sense??
posted on Jun 17, 2015, 4:21 AM 13
Posts: 419; Member since: Apr 21, 2015
Yeah I don't think it's a fail, it's a bonus if anything for Samsung. They are saying "Hey, we have iPhones, but we want Samsung products instead" If they posted from a Sammy device, then the PR stunt kinda loses it's purpose.... To replace their current devices (iPhone)
posted on Jun 17, 2015, 4:34 AM 17
I'm confused aren't these people RICH beyond measure? I mean I can afford a couple of iPhones and an iPad, and a Watch if I wanted one. Why are these celebrities making a Christmas list like they're orphans? If they freaken want a Samsung product, or whatever, why aren't they using one already?
posted on Jun 17, 2015, 5:01 AM 6
Clearly,it wouldn't be marketing to donate these products to someone who cannot really afford them. It was absurd donating these apple products to rich people, and it will be again absurd if samsung does the same, but to most people it will look like a generous gesture from them, so the companies gain some good reputation "points".
posted on Jun 17, 2015, 6:31 AM 2
Posts: 807; Member since: Jul 24, 2014
Look on your face and see if you found common sense and than come back to comment, Lmao. Try to post on your beloved Samsung or any android device and you will see what's in there?
posted on Jun 17, 2015, 5:46 AM 1
Posts: 807; Member since: Jul 24, 2014
No reason to embarrass myself because I have face to show up. Not just like you hiding into my mother dress. Vergil9, neither am I and I just give my personal opinion base on my experience and not for other opinion.
posted on Jun 18, 2015, 4:24 AM 0
Posts: 1946; Member since: Feb 15, 2012
Using common sense as you stated, basically for money most will sell their soul. However, when it comes to personal use they prefer the iPhone. I mean come on, do you really think Jennifer Lopez really drive a Fiat 500? These athletes take the money from Samsung and devices and sell them, and then revert back to their iPhones.
posted on Jun 17, 2015, 6:52 AM 2
You speak as if you were one of them. As you said, these people would sell their soul for money. It is well known that apple spends a whole lot of money in marketing (and that's most probably why these people show up using iPhones). Samsung just started using the same strategy and well, now many of these people are using Samsung devices instead! So you just can't know what phones they prefer!
posted on Jun 17, 2015, 6:58 AM 0
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