Upcoming AT&T iPhone 7 price promotion blitz leads to T-Mobile downgrade
rumored AT&T promotional onslaught for the iPhone 7 that is allegedly coming down the marketing pipe. "We expect the iPhone 7 launch to return promotional intensity and phone upgrade rates to second-half 2015 levels," said Kvaal. "AT&T may also become a shade more competitive. We expect T-Mo's share of industry net adds to fall (as it did in second-half 2014) and thus limit upside to estimates."The reasons outlined in the memo are not something that T-Mobile is doing or not, but rather the
T-Mobile's shares fell nearly 4% on Friday, but it's not clear how much of this slump was the result of Nomura's outlook downgrade from "buy" to "neutral," and how much due to the markets' kneejerk reaction to the Brexit vote. In any case, it seems that carriers might jump back into the subsidies and promotions game once the iPhone 7 is released, which may benefit us users in the end.
source: The Street