Un-carrier 11 gets off to a rough start

With today being the first T-Mobile Tuesday, you would expect the new Un-carrier 11 initiative to get off to a good start. In a way, it did. The required T-Mobile Tuesdays app, needed for the carrier's customers to receive freebies each week from the mobile operator, jumped to fifth place among all the free apps in the App Store. But demand for the app was more than T-Mobile could handle as server error messages starting to pop up instead of free food from Wendy's and Domino's Pizza.

T-Mobile CEO did his best Alfred E. Neuman (What, me worry?) on Twitter by disseminating a tweet that read "We're experiencing unbelievable response to the #TMobileTuesdays app! Hang in there!" All T-Mobile customers are entitled to download the app that will give them freebies each Tuesday, starting today. This week, customers receive a free small Frosty from Wendy's, a medium pie with two toppings from Domino's and a free video rental from Vudu. In addition, all T-Mobile subscribers will receive a free movie ticket to Warcraft. A trip to Las Vegas is also up for grabs.

Starting on June 21st, T-Mobile's postpaid customers will each receive one share of T-Mobile common stock (valued at $43.74), with the opportunity to earn as many as 100 free shares a year depending on how many referrals they get to sign up with the carrier.

While this is probably a minor aggravation for T-Mobile customers, we get the impression that T-Mobile sees this as a testament to its rising popularity.


source: @JohnLegere via CNET