T-Mobile and Sprint's plan prices may chase Verizon and AT&T, as carriers ditch the discount model


We hate to be a harbinger of bad news, but not only are phone prices going up with no end in sight, but affordable carrier plans will be few and far between going forward, it seems. After their merger failed, Sprint and T-Mobile will now have to focus on expanding their networks, and boosting profitability on their own, which will be affecting their plan pricing, and their heretofore "affordable carriers" mojo. 

Sprint, which reported a much larger customer churn than the other three carriers, due to its promos expiring en masse, already said last week that from now on it will be chasing only valuable customers, rather than engage in breakneck market share pursuit with discounts that come to bite your bottom line a year or two down the line.



Ditto for T-Mobile, which already raised its pricing, making its two big rivals more competitive than they used to be. T-Mobile expects fewer postpaid customer gains this year, as it is rejiggling away from market share expansion, and "takes into account our desire to balance growth and profitability." This could mean that the Uncarrier's amazing deals and plan discounts would be phased out for a more profit-oriented approach, after it scooped a lot of customers with its offerings in the last two years or so. A push into rural areas will "afford us the opportunity to be less promotional in existing markets," said the CTO Braxton Carter.

Needless to say, Verizon and AT&T's prices would become more competitive in the eyes of consumers in this case, so the battle for subscribers is just starting, it just won't be a race to the wireless plan bottom any more, it seems. "We’re going to have a lot of room to increase our price of unlimited to get to similar prices as Verizon and AT&T in the future," said Sprint's CEO in a conference call with investors last week, and added "You get that by having an amazing network." 

Yes you do, but having one costs money, and with 5G on the horizon, carriers might be done with the plan price wars, just like they gave up on the phone subsidies model, leaving us users with a little choice but pay up the hefty bills.

source: WSJ

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20 Comments

1. Landon

Posts: 1248; Member since: May 07, 2015

Those of you who don't live in the US: how much do you pay a month for a cell phone plan?

2. jaychildz

Posts: 144; Member since: May 31, 2013

I'd love to know too!

3. SkOne

Posts: 105; Member since: May 02, 2012

As a consumer for T-Mobile i paid $380 for 6 lines unlimited everything with insurance on 4 lines, insurance on 3, $10 google play music subscription, and 2 galaxy note 8 financed. As an employee T-Mobile I'm paying $160 for the same.

16. Penny

Posts: 1869; Member since: Feb 04, 2011

That's more than I expected for the consumer price. On Verizon with a family plan for 6 lines, unlimited everything, insurance on all lines, a Pixel and iPhone 8 being financed, I'm paying about $321. + $110 (unlimited everything) + $20 x 5 (line access) + $40 x 1 (old contract line access) + $33 (insurance for all lines) + $18 (Pixel financing after trade in discount) + $30 (iPhone 8 financing) - $10 (autopay discount) = $321.

17. jonathanfiuwx

Posts: 184; Member since: Mar 10, 2017

why are you paying 33 dollars a month on insurance. look up worthavegroup insurance

20. SkOne

Posts: 105; Member since: May 02, 2012

Loading... And I didn't have

4. SkOne

Posts: 105; Member since: May 02, 2012

They treat customers very well with great plans

6. Omarc07

Posts: 574; Member since: Nov 12, 2012

My sister in México city pays 5400 pesos for 1 phone with At&t MX every month . Yes 1 phone for her iPhone X . Has 50 gigs of data ,unlimited calls and texts . Thats about 300 US dollars for 1 phone . Super super super expensive . She can afford it because she works in a bank and is manager . But not everyone can afford that in Mexico . I think its a lot . I wouldn't pay that much a month for 1 phone . And people complain here in the US about pricing ,Mexico is much worse . I have other family members with Telcel that add 20 pesos recargas and can only make 2 calls then they run out of money and have can't call anymore till they add more money . Yes about 2 calls ridiculous. They get no data unless they add more money. Last time I was there I gave my cousin 100 pesos and I told her add it to your phone she was like o NO that's a lot ima add 30 and with the rest ima buy tortillas . I told her no it's on me add everything!!

12. Landon

Posts: 1248; Member since: May 07, 2015

Wow that's completely ridiculous. For 300 US dollars I can pay for most, if not all of my utility bills. It sounds like those cell phone companies don't compete and can charge whatever they want since the demand is high and consistent.

7. worldpeace

Posts: 3135; Member since: Apr 15, 2016

~$19 for 5GB* data (plus 100 minutes voice call + unlimited message). But I use family plan and it's around 25% cheaper than single line plan. * Unlimited but may throttled after 5GB.

10. zacsaturday

Posts: 262; Member since: May 09, 2014

UK: £20 for Unlimited. Equivalent of 3 hours work (minimum wage in the UK: £~7.20)

15. tuminatr

Posts: 1168; Member since: Feb 23, 2009

some things to think about when you are comparing Income is very different from country to country price is affected by the economy Size of country and population density because the USA has good coverage in rural areas the population dense areas pay more. Its expensive to cover the areas where the population is spread out. tax the USA has one of the highest corporate tax rates in the world and many economists argue companies don't pay taxes they are passed directly on the consumer in the cost of the end product.

5. Fred3

Posts: 586; Member since: Jan 16, 2018

This is the reason why I'm on Metro PCS $80 a month for 2 lines unlimited everything. And my signal has been great.

8. xfire99

Posts: 1207; Member since: Mar 14, 2012

19$/month 20GB data 4G/LTE up to 80Mbit. Text/calls not included.

9. L0n3n1nja

Posts: 1588; Member since: Jul 12, 2016

Last I checked it would cost me more to leave Verizon for T-Mobile. Of course I'm grandfathered in and Verizon's current pricing is much more expensive then what I have, so I'm not going anywhere.

11. Rigmaster

Posts: 234; Member since: Jan 22, 2018

Sprint and T-Mo better be careful. People are on their networks because they don't need the everywhere coverage of VZW and ATT. Who cares about calls in the middle of nowhere if you aren't ever in the middle of nowhere? Being a value carrier is all they need to do to succeed.

13. darkkjedii

Posts: 31616; Member since: Feb 05, 2011

I'm staying with AT&T, and if the Note 9 is to the Note 8, what the S9 looks to be to the S8, I'll be keeping my Note 8, and getting a Note 10. The advances in mobile tech are slowing down, just better cameras, slightly faster chips, and bezelless screens (all logical next steps). Right now, I see no reason to upgrade anything, the Note 8 does it all and then some, and that's without 8.0. I'm good.

14. kakudiego

Posts: 123; Member since: May 21, 2014

brazil, pre paid. $3 a week for 1GB data, 100min calls, some sms, free Whatsapp pics and vids

18. jonathanfiuwx

Posts: 184; Member since: Mar 10, 2017

$50 a month on SERO-P plan 500 Anytime Landline only Minutes Nationwide Long Distance Included America - Roaming Included Unlimited Any Mobile, Anytime Unlimited SMS Text Messaging Unlimited Picture Mail Unlimited Data Usage GPS Navigation Caller ID Call Waiting Three-Way Calling Voicemail Real Synchronization Prov $0.00 Unlimited Messaging $0.00 Data Usage $0.00 Sprint Navigation $0.00 Picture Mail $0.00 Unlimited Nights&Weekends-7pm $0.00

19. imortel

Posts: 8; Member since: Jul 07, 2017

59$ package 2 phone lines - 10GB internet each + unlimited talk time and SMS Internet with 15/5 Megabytes /s 3 TV's

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