UBS: Apple sells 69 million iPhones in Christmas quarter, smashing estimates and breaking records

UBS: Apple sells 69 million iPhones in Christmas quarter, smashing estimates and breaking records
Investment Banking firm UBS warmed up its proprietary UBS Evidence Lab iPhone Monitor, which spit out some interesting numbers. According to UBS, Apple sold 69.3 million iPhones during the December quarter. That topped the 65.5 million in iPhone sales that Wall Street was expecting for the period. It also results in an impressive 36% year-over-year gain for the holiday quarter. Last year, Apple sold 51 million iPhone units during the same three months, which was short of the 56.5 million in sales that Wall Street had expected.

The proprietary UBS Evidence Lab iPhone Monitor is based on search results compiled from over 20 countries. The data is weighted using Gartner Market Statistics, and after adjusting for seasonal and quarterly conditions, a model is built using the years 2008-2012 as a base.

Apple was able to beat expectations for the calendar fourth quarter due to strong demand in China for the Apple iPhone 6 and Apple iPhone 6 Plus. That is the word from UBS' famed tech analyst Steve Milunovich. He says that China accounted for 35% of iPhone sales in this year's holiday quarter, up from 22% last year.

Milunovich predicts that Apple will report overall revenue of $68 billion for the period, up 18.1% from the $57.6 billion that Apple reported for the December quarter in 2013. The analyst is maintaining his buy rating on the stock, with a target of $125. Apple closed on Wednesday at $107.75, up $1.49 on the day.

source: AppleInsider

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54 Comments

1. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

I accounted for 2. My 128 gig 6 plus, and her 64.

25. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

There are three things I must applaud with this article: 1. Apple having great new devices that make me contemplate switching from my Nexus5 2. Android fans and Apple fans getting a long in the comments section (for now) 3. PhoneArena NOT SPECULATING, and creating a solid article based on facts BUT 69 MILLION???! Holy shit. Even the most hardcore Apple hater can't deny how impressive that is.

35. BLUEBLASTER

Posts: 914; Member since: Feb 23, 2014

I still see people using the 4s. I mean come on get rid of it already!

36. techloverNYC

Posts: 601; Member since: Nov 20, 2012

My dad is one of those ppls and Im seriously considering getting him an iphone 6.

41. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why should I be impressed. They had 4 selling models in 2013 yet only sold 150M. They always have 2 good quarters of sales then they drop very fast. The biggest Android OEM sold 350M phones in a single year. Sur ethey ahve more than 4 models, but 2 of them sold more than 150M by themselves. 69M in a single quarter is a lot of phones, but its been done before. Its just new for Apple.

2. Tazer2365

Posts: 52; Member since: Jul 28, 2012

That's what happens when you're an amazing company with a humongous loyalty base that continues to grow year by year. Thanks Apple for these incredible devices you released the previous year! My dad and I are definitely enjoying our premium devices, the iPhone 6, running on an incredible OS. Haters gonna hate hate hate hate hate, as Taylor Swift would say!

10. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

That's what Apple does, and that's what the haters do. They've nothing better to do with their time, than criticize people for enjoying their devices. Let em hate, my son just got his 64 gig 6 plus, and he's loving it too.

42. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I've never criticized a person for using their devices. What I personally do criticize is how hypocritcal you are then you actually do it to others. Apple sold 69M phones yay! It help that in histroy no top tier phones was ever given away free by a carrier until now. The iPhoen 6 and 6 Plus were free if you brought in an Iphone 5S. You get $200 for an iPhone 5 and $100 for a 4S. Sure I could get $200 for my Note 3, but that wont cover a Note 4 as tthe Note 4 is 299 and the carriers wont subsidize it more liek they do the iPhone. I mean lets be fair. The iPhone 16GB is 749 off contract and the carriers subsidize it down to 199, yet the Note 4 is 650 off contract and they cover it down to 299.99. See the difference? The Note 4 wasnt free with a tradde in of a Note 3.How many peopel you think to advantage of free? MILLIONS. If the carriers did do that, I am sure the new phone still would have sold a lot, but not 69M. Maybe 50M or so.

46. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Dude, get lost troll.

23. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Most "haters" have 0 problems with iPhones, just iFans and Apple themselves being hypocrites. Takes a "special" person to lie to themselves and others openly (even mocking competitor features) until it shows up on their iPhone. Just speaks to the character of most of the hard core iFanbase.

29. E.N.

Posts: 2610; Member since: Jan 25, 2009

Some serious backtracking you're doing there. You guys, yourself included, bicker about anything and everything from the iPhone to Apple and the consumers.

43. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Like what. We had big phones with Android since 2009. Yet APple fan say we dont need big phones and high resolutions. Now that you all have them its yay we have this. All we say is, first you all didnt like now after waiting 3 years and you have now its cool. Its only cool when you have it. Same with high MP cameras and NFC. We dotn need that. Apple wont use it until they can do it right and blah blah blah. All lame excuses while you pay for more less. Then we have it, oh it sucks and blah blah blah. Come on, at least be honest and real.

38. sid07desai

Posts: 290; Member since: May 03, 2012

I don't hate the phone. I hate the company. I hate the fact that they can get away with making so much money by selling the a mediocre product at 300% its original value. They are greedy and arrogant. They are scumbags. They will go down. Give it 5 years.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Dont set a time.They will be down again. But at leats they will have the money to keep aline for a bit longer. No one will save them next time, because Apple has made everyone hate them.

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

That's what happened when haters making pseudo and mocking Apple for making small screen phone. Now that iPhone screen no longer small, the hype blow out

5. EC112987

Posts: 1213; Member since: Nov 10, 2014

The hype is real and the iphone is amazing. Everyone I know who's purchased one loves their iphone.

24. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

and Everyone I know who's purchased Blackberry loves their phone.

26. EC112987

Posts: 1213; Member since: Nov 10, 2014

I love blackberry too lol would love to get my hands on a passport

4. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I say a lot of people come back from Christmas break with new iPhones. But I got something much better. Pokémon Omega Ruby. That game is a true gem. The Iphone would have been a major disappointment.

6. EC112987

Posts: 1213; Member since: Nov 10, 2014

Lmao I caught all the legendaries in Ruby. Now moving on to sapphire +1. IPhone would of been a great present though

8. theguy2345

Posts: 1216; Member since: Jun 24, 2014

It is such a great game. Y lost my interest in Pokémon, bur this one rejuvenated my love for Pokémon

9. EC112987

Posts: 1213; Member since: Nov 10, 2014

I got back into it after x and y but yes a great game indeed

11. theguy2345

Posts: 1216; Member since: Jun 24, 2014

Hated x and y. Too little new Pokémon, and it is considered the biggest region. That is what really turned me off

13. strudelz100

Posts: 646; Member since: Aug 20, 2014

You can play Pokemon on your iPhone. Just takes an easy trick. Google it.

18. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I know, emulation. This game came out last month. you can't play 3DS games on a phone. Also, I don't have an IPhone. But I do emulate other games, but there is nothing like the real thing

7. engineer-1701d unregistered

i dont mind the numbers but everyone here does now they are not real numbers they are a mathematical equation that adds up to that amount if you want real numbers have a invoice for all of the cpu in the ip and 6p compared to how many left and how many left in store stock of retailers, or look at the amount of activation/swaps and you will find the new buys and the upgrade buys, this goes for any company. but just dont go blowing your load thinking they sold all of these wsj said this much and they missed by a few thousand in the world of all the countries and underground sales and wsj got the correct amount not really.

34. halca

Posts: 14; Member since: Jan 01, 2015

lol that's the best you can say? just admit it Apple is the leader in mobile market. Nexus is a flop. price=quality.

12. Tziggy14

Posts: 623; Member since: Sep 02, 2014

This is really concerning numbers for Android. At this rate with Apple's intense growth and Samsung's decline, Android will be reduced to nothing more than a massive market of poor users. Google needs to do something fast. So far coming back from break, almost all of my friends who had Android before Christmas now have iPhones.

19. remtothemax

Posts: 260; Member since: May 02, 2012

meh, the tables will turn again with the galaxy s 6 and whatever the next htc flagship is. it is like the tide. each time it is give and take around the big releases and this is a good thing for all of us regardless of what operating system we are on besides the fact that at least in the phablet space, samsung has been and continues to be the best. the note series is on point

14. strudelz100

Posts: 646; Member since: Aug 20, 2014

Everyone that has switched after iOS 8 had been introduced is pretty happy. It has VERY few quirks and stole all the right features from Android. Apple is also way ahead on the processor front. Over a year more advanced than ARM's own designs. This along with keeping the resolution down keeps frame rates smooth under all circumstances. Its just good sense. Consistent user experience and performance = Consumer satisfaction.

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