U.S. app stores had their biggest day ever on Black Friday as consumers spent nearly $76 million
by Alan Friedman / Nov 30, 2018, 11:38 AM
We already know from an earlier report made by Adobe, that $2.1 billion in sales were made on smartphones during Black Friday. But a new report released today by Sensor Tower reveals that U.S. mobile app stores set sales record exactly one week ago today. For example, on Black Friday U.S. consumers spent a record $52 million at the Apple App store, up 31.6% over last year. An additional $117.3 million was spent on App Store apps by iOS users outside the U.S. Combined, the total amount spent globally at the App Store on Black Friday was $169.3 million, an 18.4% gain over last year's figure.
Over at the Google Play Store, Sensor Tower estimates that U.S. Android users spent $23.9 million on apps during Black Friday. That means that a record-breaking $75.9 million was spent on mobile apps in the U.S. last Friday.
At the App Store, 68% of the revenue, or $35.4 million, was spent on mobile games. That was a 63% increase over the previous Friday. Sensor Tower says that the jump in sales was helped along by discounts on in-app purchases and bundles. Besides games, the App Store's Food & Drink sector did well on Black Friday with a 34% gain in revenues from the previous Friday. This category was led by the NYT Cooking app. And Sports apps saw their top line rise an impressive 49% over the previous Friday with ESPN: Live Sports and Scores leading the way.
On Black Friday, Apple App Store customers were also redeeming gift cards purchased at a discount. One promotion listed on eBay by PayPal offered consumers a $100 Apple App Store and iTunes gift card for $85.
Posts: 583; Member since: Aug 28, 2018
Never spent a dime on apps.
posted on Nov 30, 2018, 12:31 PM 2
Posts: 2023; Member since: Oct 28, 2015
That’s why developers love iOS
posted on Nov 30, 2018, 2:06 PM 5
Posts: 3651; Member since: Nov 01, 2016
$8.4M was spent on iOS last week which cant be directly compared on play store similar to many services and subscriptions. Just a small example as to how skewed these numbers are.
posted on Nov 30, 2018, 3:06 PM 0
Posts: 2411; Member since: Oct 09, 2017
Well done Apple well done. You have best ecosystem and appstore in the business and best apps and games and best developers who bring all the good stuff for us first. No wonder people want to spend their money there.
posted on Dec 01, 2018, 1:03 AM 2
Posts: 1261; Member since: Mar 16, 2017
You don't realise how sad you sound do you? Sitting on an internet forum drooling over an app store, it's just pityfull.
posted on Dec 01, 2018, 2:19 AM 2
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