U.S. app stores had their biggest day ever on Black Friday as consumers spent nearly $76 million

U.S. app stores had their biggest day ever on Black Friday as consumers spent nearly $76 million
We already know from an earlier report made by Adobe, that $2.1 billion in sales were made on smartphones during Black Friday. But a new report released today by Sensor Tower reveals that U.S. mobile app stores set sales record exactly one week ago today. For example, on Black Friday U.S. consumers spent a record $52 million at the Apple App store, up 31.6% over last year. An additional $117.3 million was spent on App Store apps by iOS users outside the U.S. Combined, the total amount spent globally at the App Store on Black Friday was $169.3 million, an 18.4% gain over last year's figure.

Over at the Google Play Store, Sensor Tower estimates that U.S. Android users spent $23.9 million on apps during Black Friday. That means that a record-breaking $75.9 million was spent on mobile apps in the U.S. last Friday.

At the App Store, 68% of the revenue, or $35.4 million, was spent on mobile games. That was a 63% increase over the previous Friday. Sensor Tower says that the jump in sales was helped along by discounts on in-app purchases and bundles. Besides games, the App Store's Food & Drink sector did well on Black Friday with a 34% gain in revenues from the previous Friday. This category was led by the NYT Cooking app. And Sports apps saw their top line rise an impressive 49% over the previous Friday with ESPN: Live Sports and Scores leading the way.

On Black Friday, Apple App Store customers were also redeeming gift cards purchased at a discount. One promotion listed on eBay by PayPal offered consumers a $100 Apple App Store and iTunes gift card for $85.

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13 Comments

1. piyath

Posts: 2443; Member since: Mar 23, 2012

Woohoooooo!!

2. OneLove123

Posts: 583; Member since: Aug 28, 2018

Never spent a dime on apps.

3. AngelicusMaximus

Posts: 576; Member since: Dec 20, 2017

Thanks for letting us know. I will be sure to take note of that very important information.

4. ShadowSnypa786

Posts: 408; Member since: Jan 06, 2017

Me either, most of the best selling and famous games are free. And for other apps if there is one that cost money there is always a free alternative.

5. whatev

Posts: 2023; Member since: Oct 28, 2015

That’s why developers love iOS

11. midan

Posts: 2411; Member since: Oct 09, 2017

When you are iOS user you know you get all the good stuff first, also you know everything runs perfectly smooth with your devices because developers optimized it to work with your hardware.

6. cmdacos

Posts: 3651; Member since: Nov 01, 2016

$8.4M was spent on iOS last week which cant be directly compared on play store similar to many services and subscriptions. Just a small example as to how skewed these numbers are.

7. AmashAziz

Posts: 2867; Member since: Jun 30, 2014

Look at this guy above^

8. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Why can’t accept the success of app store compared to play store?

9. koioz

Posts: 131; Member since: Nov 29, 2018

Fanboys jumping out of joy now. Celebrating Apple rip off their wallets. Lmao.

10. midan

Posts: 2411; Member since: Oct 09, 2017

Well done Apple well done. You have best ecosystem and appstore in the business and best apps and games and best developers who bring all the good stuff for us first. No wonder people want to spend their money there.

12. mootu

Posts: 1261; Member since: Mar 16, 2017

You don't realise how sad you sound do you? Sitting on an internet forum drooling over an app store, it's just pityfull.

13. midan

Posts: 2411; Member since: Oct 09, 2017

Triggered and butthurt Why you spend your days in Apple articles when you have zero Interest about Apple products? How pathetic and sad is that :D

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