U.S. consumer intent to purchase an Apple iPhone is at a five year low

U.S. consumer intent to purchase an Apple iPhone is at a five year low
While we have seen Apple cut orders for the 2018 iPhone models and suppliers announce lower revenue, it is consumer demand for the iPhone that is at the heart of the business. And according to CNBC, today Swiss banking giant UBS confirmed that the public is losing interest in Apple's top selling device. The firm's analysts wrote a note to clients telling them that the results of its latest survey show that purchase intent in the U.S. for the iPhone is at a five-year low, matching the level for 2015's iPhone 6s. The malaise hasn't just affected U.S. consumers. In China, intent to purchase a new iPhone is at an all time low.

The U.S. survey shows that only 18% of the respondents plan to buy an iPhone over the next 12 months, down 3 percentage points from last year. In October 2015, when the iPhone 6s was already released, the figure was at 17%. In China, 23% of the consumers surveyed plan on making an iPhone purchase during the next 12 months, down from 29% last year. 6,900 consumers in five countries were surveyed just as the iPhone XS and iPhone XS Max were released.


Rosenblatt Securities also announced this morning that it is cutting its estimate of Apple's fiscal first quarter iPhone shipments. This is the second time that the investment firm has done this over the last two months, and Rosenblatt now has the lowest estimate among Wall Street firms. According to Rosenblatt analyst Jun Zhang, the rest of the Street will start cutting estimates of iPhone shipments in the current quarter to match his forecast.

Apple's stock price is currently down $5.82 or 3.3% to $170.87, well off the 52-week high of $233.47.

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46 Comments

1. drunkenjay

Posts: 1579; Member since: Feb 11, 2013

they might make the next iphone cheaper but without the 20 dollar apple stickers, charger and headphones.

44. TheOracle1

Posts: 1750; Member since: May 04, 2015

There are so many good phones available now it's hard to justify spending big money. A $200 phone today is equivalent to a 3-4 year old flagship for most people's needs.

2. Chris_ABN

Posts: 167; Member since: May 16, 2018

Ha ha!

3. TBomb

Posts: 938; Member since: Dec 28, 2012

If Android OEMs were smart, they'd cut a small chunk of the price form their phones to grab the people who just want a new phone for cheap. While a lot of us in-the-know fans strongly prefer one over the other, there is a large group of people that just want a phone that is reliable. A Samsung/Pixel/LG phone would easily suffice for their needs.

6. lyndon420

Posts: 6273; Member since: Jul 11, 2012

Pixel and LG are garbage. Can't find a suitable replacement for my Nexus 6, so I might cave and give Samsung my money next time.

7. Poptart2828

Posts: 267; Member since: Jan 23, 2018

Try one plus or if you don't care to import get the very best of Huawei or BBK

13. thedizzle

Posts: 181; Member since: Oct 05, 2017

Yeah I agree with poptart, OnePlus phones are surprisingly good. My OP6 is snappy af.

14. TBomb

Posts: 938; Member since: Dec 28, 2012

Define "garbage". Do they not complete everyday tasks as expected? I'm currently rocking a P2XL and have 0 'real' complaints so to say the Pixel is garbage is an exaggeration in my opinion. yes, LG phones aren't perfect but they do their job and for a person who just wants to be able to browse the internet, make calls, send texts, and take pictures as they need to an LG phone is more than enough. Not everyone is a power user like most of us are and don't need $800+ phones. The issue with OnePlus is the lack of awareness. The demographic i'm referring to (the average person walking the hallways of a mall) have no clue what OnePlus is. If you said it to them they would probably think you are trying to do math with half an equation. I don't believe OnePlus is in any carrier's stores and unless they can get on shelves or on websites, they will have a hard time breaking the barrier.

27. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Samsung is garbage.

37. sissy246

Posts: 6831; Member since: Mar 04, 2015

And here you are, bring Samsung up. You are so upset you cant have one.

8. worldpeace

Posts: 3034; Member since: Apr 15, 2016

LG didn't need any price cut, it's normal price already falling like rock in a few months. Lg G7 is around $500 right now, $250 drop after just 6 months.

21. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Huawei is already getting much of those sales. I assure you!

38. sissy246

Posts: 6831; Member since: Mar 04, 2015

If Huawei get back in the US Apple and the others are in trouble. Well maybe not so much Apple since Huawei has are ready past them.

4. libra89

Posts: 2027; Member since: Apr 15, 2016

Not really surprised as the prices for all of the base new iPhones are higher than they have been in recent years.

5. perry1234

Posts: 606; Member since: Aug 14, 2012

Things might have been better for them if they hadn't penny-pinched their customers out on those in-the-box accessories.

9. markusinfinite

Posts: 70; Member since: Aug 05, 2016

12. maherk

Posts: 6527; Member since: Feb 10, 2012

Hardly a scandal, it's just dirty politics. Both the Iranians and the Saudis are evil, but it's ironic how the country that is acting tough on Iran and throwing sanctions on them left and right, are Saudi Arabia's biggest allied, turning their blind eye to the atrocities committed by them.

19. darkkjedii

Posts: 30496; Member since: Feb 05, 2011

Trump gets discount oil.

28. fakenewzz

Posts: 64; Member since: Nov 15, 2018

You mean The same oil that makes the jet fuel which powers obammys jet all over the place for his campaigning? Thought so.

31. darkkjedii

Posts: 30496; Member since: Feb 05, 2011

Now that was dumb lol, and I love how you stereotypically used Obama lol.

32. maherk

Posts: 6527; Member since: Feb 10, 2012

It's funny how he doesn't acknowledge the fact that Trump has cost the tax payers more money in 2 years than Obama did in 8 years on golf trips and campaign rallies.

35. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Why you pick Obama? Because you're a racist. Because I guess no other planes transporting old Presidents around.

34. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Then why is gas so high? I was paying less than $2.50gal when Obama was President. Now Unleaded is nearly $4.00. Trump is use to getting ripped off. That's why he filed bankruptcy 6 times. You think he cares about wasting money he didnt have to actually make. In fact much of the money he lost, he didnt make either. His dad made all of it and he's a crook too. America has zero values. It's a ....hole to live in.

39. sissy246

Posts: 6831; Member since: Mar 04, 2015

Damn, i am paying $1.90

24. Subie

Posts: 2226; Member since: Aug 01, 2015

I tipped phoneArena about that yesterday using their tip us link...

10. tonyv13

Posts: 97; Member since: Jun 07, 2015

With those prices they shouldn't be surprise!!! The economy is also not steady at the moment.

11. worldpeace

Posts: 3034; Member since: Apr 15, 2016

Make a "limited" Holiday Sale, give them 18W charger and 3.5mm dongle as bonus for each XS and XS max purchase, and people will flock on Apple store. *not actually limited, they still get tons of profit with that, they should include that inside box to begin with.

15. CreeDiddy

Posts: 2023; Member since: Nov 04, 2011

Phone build quality, phone longevity, Apple service is at an all-time high. What this means is Apple consumers are holding on to 6's, 7's, 8's, and X's. There is no need to upgrade for the next 3-4 years. For me, I normally upgrade every year. I am an exception to the norm.

16. whatev

Posts: 2023; Member since: Oct 28, 2015

The market is commoditized, all companies are facing the reality that most people don’t upgrade their phones every year, I think these so called “analysts” should change their expectations for most companies and adapt to the present moment and be more realistic, this doesn’t apply just to smartphones industry, but video games consoles, tv’s, pc’s, etc

17. darkkjedii

Posts: 30496; Member since: Feb 05, 2011

Apple needs to give more, when they charge these prices. There’s simply too much that the iPhone doesn’t do, that other phones do, for less money, and consumers are aware of it. People are also keeping their iPhones longer, cause Apple offers little in year to year updates now. Wallets are speaking Apple, and this makes 2019 a very intriguing year for me and a lot others. I really wanna see what Apple does, and brings to the table as a response. Just another iPhone, and it’s gonna get bad. Apple needs to copy Samsung/Huawei/Android a little more, and bring the noise in 2019. No PIP, no split screen, no pencil support (neither one works with the iPhones), and the first one is now completely obsolete, if you get rid of the previous iPad for a new one. Apple could’ve at least made the first one iPhone compatible, to keep it relevant, but no, cause they’re too greedy. No 3D Touch on the iPad, no true multitasking on the iPhone, cause Apple wants you to buy both, to have both feature sets. No themes, the same pretty, but boring/boring looking layout from 2007, no real widgets, no free placing of widgets, no customization, just Apple giving only what it wants us to have. As an iOS user, as well as android, Apple has to make some changes, or that market valuation is gonna get smaller. A month ago, it was a trillion dollar company, now its 800 billion plus. Wallets are speaking Apple. What is the response gonna be? This has to stop Apple.

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