Apple said to cut orders for 2018 models, increase orders for iPhone 8/8 Plus and others

Apple said to cut orders for 2018 models, increase orders for iPhone 8/8 Plus and others
According to StreetAccount, a couple of securities firms are fine-tuning their thoughts on what is going on currently with the Apple iPhone. Longbow Research has apparently conducted a check of Apple's iPhone supply chain and concludes that Apple is cutting its orders by 20% to 30% for the iPhone XS Max and iPhone XR. On the other hand, Longbow says that Apple is increasing orders for the iPhone 8, iPhone 8 Plus and some other older models.

JP Morgan also had some bearish data to disseminate about Apple. The securities and banking house says that it too expects Apple to cut back on iPhone orders, but also mentions that the company is having issues expanding its profit margins. JP Morgan is now expecting the iPhone XR to account for 39% of new iPhones sold in the second half of 2018, down from its previous forecast of 47%.

Additionally, Reuters is reporting today that Apple's major supplier for the technology used in Face ID, a company called Lumentum, has cut its forecasts for revenue and profits. The company said that it received reduced orders from a major tech firm that is one of its largest customers for 3D sensing components. Analysts said that this could only refer to Apple.

While it isn't unusual to hear that Apple is cutting orders for its latest handsets from time to time, investors believe a real crisis is at hand. Apple's shares are down more than $9 this morning, crossing under the $200 mark for the first time in months.



1. Rigmaster

Posts: 234; Member since: Jan 22, 2018

As cost-effective to buy a new 8/8+ as it it to replace broken front & back screens. Should have seen this coming. Also for the price, Apple should have included a case. I guess they did the math and figured out that people getting a 8 would lead to more sales and upgrades in the 2019 or 2020 cycles since the 8s will be showing their age by then. They will likely still work, but I'm sure there will be iOS features they won't be able to access that will lead to upgrade due to obsolescence. Stock will be back over $200 once the reporters catch up with the math.

27. Phullofphil

Posts: 1830; Member since: Feb 10, 2009

This is not news it happens every year. Wait till sales report. All this does is lower the price of the stock until it sells at a record high again

2. midan

Posts: 3121; Member since: Oct 09, 2017

Now would be perfect time to buy shares This also came today, which is actually based on facts ;) Apple was the top-selling mobile phone brand on Alibaba platforms during Singles Day, beating Chinese rivals Note, Samsung was 8th place.

4. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

So what! Doesnt change the fact that Bloomberg report last week, Apple was dropping XR product by 25%. The iPhone as a single seller is gonna outsell most companies, but not all.of them. Doesnt means sales aren't falling. After all, lastbyear Apple sold 216M phones total, which was 4Mess than the year prior. So what exactly does your post mean? Nothing. It means as much as Apple talking "liquid" from Liquid Crystal Display and claiming the XR has a Liquid Retina Display. So much marketing baloney and people aren't falling for it. That and paying $750 for 800p display, no fast charger, no premium headphones, no adapters, cheesy cameras, no real new software capabilities, slow modems from Intel and more. Stop it dude, before you hurt yourself

8. whatev

Posts: 2413; Member since: Oct 28, 2015

Omg, Techie again with his specs spewing, so tiring, take your medicine and go to bed

12. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I have a question for you on the real. When you pay a certain price for a product, dont you expect it to have certain features conducive of its cost? So let's say you were in the process of buying a new car. And let's say that new car was a Ferrari. If they Farrari was spec'd like a Toyota Sentra, would you expect to be paying over $100,000 for it? Please show me another OEM doing this?! If this was Samsung you all be saying they charge to much for their phones. I bet Samsung doesn't have one 800p phone for $750. In fact other than Apple, no one does. In fact for $750, the majority of the phones that cost that much are all 1440p. They also have a higher IP rating, better cameras or more cameras, more software features, dont need to be updated every week, and dont contain cheap batteries with start to fail after only 12 months requiring software to slow the phone down to help them last longer. Keep talking bruh. It's you who needs to take medicine. Now, I asked you a serious legitimate question, let's see if you can answer it like a man, and not some 7 year old child like you posted above.

16. whatev

Posts: 2413; Member since: Oct 28, 2015

The thing is Techie, that you only care about specs, I learnt a long time ago that specs are not the most important thing when buying something, it’s the overall product itself which makes me decide to buy it or not, I have used many phones before the iPhone, and I remember my last phone before my first iPhone had a bigger screen with higher resolution and higher ppi, when I switched I just couldn’t noticed the difference, and actually I liked the iPhone screen better for the balanced colors and brightness, the cpu despite it was just dual core it was faster than the other phone, the same with the RAM, half the amount of ram and the iPhone surprised me with an amazing performance, and the it was the iOS ecosystem, I saw how the iPhone matched perfectly with my iPod and iPad (I didn’t have a Mac by that time), and it was amazing, android can’t offer the same, even the apps looked better on iOS, despite the specs, even today this is still happening, there are games that are not optimized for the latest hardware on android and that kills it for me, I play a lot of video games on my iPad, I do care about the graphics and smoothness when playing games, I care when an app works perfect without any problem, and that’s when I understood the reason why iOS devices are more expensive, it’s not because of the hardware but the overall experience, an iPhone as old as an iPhone 6S behaves very similar to a flagship from today, that can’t be found on android or windows, people care about the overall experience when buying a premium device, they don’t look and read a spec sheet when they know the experience is subpar, that’s why iOS users are so loyal, that’s why the iPhone, iPad or iOS devices in general are so successful, you just don’t want to understand that, you only care about a specs sheet that adds nothing to the user experience at all, the majority of people especially the ones buying a premium device don’t care about the specs, they assess the balance between hardware and software and also Apple has a brand image that the others wished they have, why can’t you accept the facts I told you? Why do you always have to discredit apple? Why do you care what people do with their money???

19. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I never told you how to spend your money. I asked why are you will to pay more for less. I understand not laying for things you dont want, but you are willing to pay for what you dont have at the same price. Getting less should cost less. Getting more should cost more. How is it in every product category, paying more gets tou more except with one company? If you were buying your wife a ring? And you spent $4000 on it, how big so you think it should he. Should it be so small you need a mag glass to see it? Or should it be as big as the Iris in your eye? I never said how you should spend your money. And aiming specs dont matter? Ok find. Let's say they dont. So since the XR is socs similar to an S7 edge which cost $750 to years ago, and still has some better specs, how much cheaper should those things cost today? So you saying it's better to pay more for a modem that is slower? It better to pay more for headphones that sound twreible? You are paying more to take 3 hours to charge up a phone with a smaller battery than a phone that has a bigger battery that charges faster? Tou are ok with cheap cables and headphones for $1000 while the next brand includes better quality headphones and cars for the same price? As long as you never demand better, you wont get better. It's not about you can afford to pay the price. The question is, should you be paying that price to begin with. I never said dont buy an iPhone. But when you say specs dont matter. They actually so matter. Means I can download data faster than you, take better pictures because of a better specs cameras, means music is more enjoyable because the headphones are of better quality, means cables last years longer, means I have better batteries where I dont have to throttle a phone after one year. But you stated none of that matters. I'm just trying to understand why. I think as you said it's because you dont care. But the fact that you dont is actually the problem Because Apple Hope's you domt care because all they want is money. They all want money. But give people what they are paying for and not less. I am not saying the iPhone at $1000 should be exactly like a Note 9. But the specs certainly should be. Paying for whatnisnt their to me is the same as paying for what you dont want. Either way you're still paying.

21. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I give you kudos on at least being reasonable. Also, just remember this fact. Just because you dont care about something, doesn't make them any less important. No more than me caring about such makes it any more important. If specs dont matter then Apple should just take the original iPhone, shove it into the X case and sell it for $1000. And basically it sounds like youd be perfectly ok with that. And here is another fact. Granted people dont actually know what they are buying because they may not have the knowledge to understand or it doesnt matter. But it doesnt give any company the right to take advantage of them. Thatbis what caused the housing market to fall. B3cwuee people were told they could afford a home, they simply could not, and when the bubble busted and their mortgages went up 3 times higher, they found out the hard way, how they should have educated themselves. Just because we have a difference of opinion doesnt mean you have to hate the other. I feel the XS Max is worth $850. Once someone offered it at that price, that's when I will buy one. I thin the XS with its LCD should be lesser and the XR even lesser. Doesnt make me wrong to feel that way, doesnt make you wrong because you feel otherwise. You shouldn't attack people because they have a difference of opinion. Tech talk is suppose to be about listen and having a objective argument. No one is trying to change you. It's a forum where we should share ideas.

24. darkkjedii

Posts: 31603; Member since: Feb 05, 2011

You both made very good points. When do we get past this camp bickering, and just get back to talking tech, cause we enjoy what we use, without hating on what he or she uses? Isn’t it kinda getting burnt out to you? It is to me. I’m here everyday, and I see the comments section getting worse and I said, you both made good points. No one is gonna change their mind, cause we try to get them to, or attack them for not changing their mind. +1 to both of your posts.

18. Romantico3pe

Posts: 180; Member since: Sep 14, 2015

Toyota sentra?? Wtf is that

20. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Hahahaha. Inusually say Toyota Camry. Yeah I know iys Nissan Sentra. It was an honest mistake. Nice catch though!

32. Vogue1985 unregistered

Dont confuse yourself. Its not a Ferrari or Bugatti that for sure. And dont spend big money on it.

29. Peaceboy

Posts: 640; Member since: Oct 11, 2018

The fact that apple products run iOS, its worth it. Because your android sucks.

33. wickedwilly

Posts: 744; Member since: Sep 19, 2018

If Android sucks why does Apple copy it every major update? They cannot even implement what they copy well either, just look at all the bugs that come free with every update, not to mention the bugs on the bug fixes.

9. midan

Posts: 3121; Member since: Oct 09, 2017

All new iPhones are selling very well, that's why this happened Also this shows that all the new iPhones are gaining shares,report_unit:day,to_date:0 Most expensive model leading the way

13. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

No one said theybqerent selling well. The article says Apple was cutting production already going into the holiday season, when it is usually Apple increasing production due to high demand. So demand is basically low again. Low demand doesnt mean a product isnt selling. Just means the sells are weaker than usual or as expected. But because you are so childless, facts just dont appear to you as real. Just say what Trump would say...FAKE NEWS. oh and before you bring up ASP? When you constantly increase the price of a product, and you sell roughly the same amount of product, then it is obvious ASP will go up, do to price increase. Having good ASP, just means you had good sales at a higher price. Doesnt change the fact you can have even lesser sales

23. wickedwilly

Posts: 744; Member since: Sep 19, 2018

You keep quoting the statcounter data, but do you really know what the data is? Apple does not have over 20% of smartphone sales. The new data you posted actually backs-up the notion that the new iPhones are really not selling well in relation to their older siblings, which are selling around 4X or more!

28. Peaceboy

Posts: 640; Member since: Oct 11, 2018

And the sad thing is Samsung is selling a thousand phone with the best specs and yet people opted for apple products for high end phones.

5. libra89

Posts: 2316; Member since: Apr 15, 2016

All this steam for the 8 makes me wonder if in 2 years time, we will have people still buying the 8.

11. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Well the price drop makes it worth it.

15. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

So long as Apple continues to offer iPhones without TouchID, I will buy another 8+ when my current one bites the big one.

6. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

PA late again with this news. BLOOMBERG report this last week on my local news. I even sent it as a tip to PA and they just now posting?

14. midan

Posts: 3121; Member since: Oct 09, 2017

Same guy under month ago "People will flock to Apple’s cheaper iPhone XR at a faster rate than expected, says analyst Kuo" He made overblown expectations and now he undestand how unrealistic the numbers were This just shows that he's just guessing these. Things won't change this much under a month. Next month he propably expect very big sales again.

22. akistz

Posts: 31; Member since: Sep 26, 2018

Let’s be honest here. They cut down on production for the xr when all they should be doing is reduce the retail price instead. Seems like they intend to help older models who knows what for... maybe to shorten the upgrade cycle since older models don’t have the lifespan of the newer xr in terms of future software support.

26. Vogue1985 unregistered

Apple stop being a cheapie and give folks the Iphone 9 #FillTheGap. Ie Iphone X without the notch. Simple

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