U.K. data shows that iPhone users prefer Apple Maps to Google Maps, even with Waze

U.K. data shows that iPhone users prefer Apple Maps to Google Maps, even with Waze
Earlier this month, we showed you data that supported the idea that in the U.S., iPhone users prefer Apple Maps over Google Maps. Over the last year, the number of iPhone users in the states supporting Google Maps has dropped from 35 million to 6 million. And 2 million of those were using iOS 5 or an older iOS build, which had Google Maps as the default navigation app.

According to comScore's European survey, 6.07 million U.K. Apple iPhone  users were relying on Google Maps in October 2012. The number using Apple Maps was too small to measure having just launched weeks before. Overall, at that point there were 8.57 million iPhone users in the U.K. which means that Google owned more than 70% of the U.K. navigation market amongst users of Apple's iconic smartphone.

But things have changed drastically since then. As of September 2013, Google Maps lost 70% of its iPhone users in the U.K. as that number dropped from the previously acknowledged 6.07 million to 1.83 million. Meanwhile, the 4.24 million users that Google lost, combined with nearly 2 million new Apple Maps users to give the latter 6.23 million users amongst iPhone owners in the U.K. And despite the popularity of Google-owned Waze, in the U.K. the crowdsourced traffic and navigation app had only 186,000 members two months ago. In the U.K., adding the number of Waze users to Google Maps users on the iPhone, still results in Apple Maps leading its rival by a 3 to 1 margin among U.K. iPhone owners.

Just as in the U.S., the advantage given to Apple Maps as the default navigation app on iOS 6 and iOS 7 more than makes up for the problems that Apple has had with its mapping capabilities.


source: Guardian

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20 Comments

1. nlbates66

Posts: 328; Member since: Aug 15, 2012

less likely that they consciously "prefer" it and more likely they go with whatever the unchangeable system default mapping app is on iphones, which just happens to be apple maps.

2. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Yes, but it's Alan writting, what did you expected? Fairness in the headline?

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well we already discussed this issue on his last article, but someone has to try and make Apple look good. Essentially though, the OS is designed for the "simple" folks who wouldn't know one mapping app from another. In the end, how often can one manually switch to their own favored app when it keeps going to the default one. Not that Apple hasn't fixed their maps quite a bit, but to call this a feat of preference is pure comedy. In that way I believe all of North Korea prefers the Kim dynasty. It doesn't matter if there is a gun pointed to their head, the fact that they are still in power tells us they prefer him.

7. darkkjedii

Posts: 31275; Member since: Feb 05, 2011

"Less likely" why don't you run your own poll, instead of complaining about This one.

9. Miracles

Posts: 560; Member since: Aug 31, 2013

Come back, when Apple Maps shows my house accurately on the map like Google does. I don't care if apple has turn by turn whatever...its no use if it can't even get me home. :(

14. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

because they are drank

3. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Do they have an option to set other map apps as DEFAULT? Well, there's your answer :S

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Helloo, "2 million of those were using iOS 5 or an older iOS build, which had Google Maps as the default navigation app..."

8. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Helloo, check out the number of people having iOS 5 or an older iOS build. Many websites report that iOS 6 had 92 - 93% of adoption on iphones prior to Apple releasing iOS 7. So... there !!

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I honestly think you're plain stupid.

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

its okay, consider that mutual

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

They (Google) broke their promise in the first place by denying turn by turn navigation...

6. darkkjedii

Posts: 31275; Member since: Feb 05, 2011

Apple maps has matured greatly since its inception. It's no longer problematic, like it was. I removed google maps after working with, and seeing the vast improvements apple had mad to maps. It was no longer needed, freed up a lotta storage. Overall google maps is still probably the best though.

11. FYoung

Posts: 42; Member since: Oct 08, 2013

I suspect another factor is that Google substantially downgraded Maps functionality this summer. Many Android users are complaining of useful features being stripped off from Maps, to the point that Google Maps is no longer as good as a number of its competitors.

17. buccob

Posts: 2973; Member since: Jun 19, 2012

This is correct... I no longer have a Ruler, Latitud, there is no terrain view... and I can't Mark a Place if there is no reference nearby (I.E. a self made camp in the middle of a desert, so you cant get directions, not even walking)... I really miss the old version.

19. Stuntman

Posts: 843; Member since: Aug 01, 2011

I was using Waze since the beginning of the year. I decide to give Google Maps a try to see what it's like after all this time. I hated it. I was going to try it out for a week, but switched back to Waze after a day.

13. willard12 unregistered

Alan, you wrote an iphone article without using the word "iconic." I expect an update is coming.

15. trickster_qc

Posts: 107; Member since: Jun 18, 2013

Apple maps if the default applications. simple as that. what a misleading title.

18. Stuntman

Posts: 843; Member since: Aug 01, 2011

Not being able to set Google Maps or Waze as the default navigation application does not mean that iPhone users prefer Apple Maps.

20. JunkCreek

Posts: 407; Member since: Jul 13, 2012

I'm staying to GMaps 6. NEVER EVER going to 7, as GMaps V.7 is a STRIPPED DOWN of the previous version even it had tbt navigation. I just needed to mark every places i've been even it in the middle of nowhere even in the middle of unknown sea, so i can share where i lost regardless where i am. Fvck with v7 GMaps. For iMaps, congratulations, it is no more iMessapps again.

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