Typical U.K. Android user is a boring non-gamer

Typical U.K. Android user is a boring non-gamer
According to research firm Nielsen, the average Android user in the U.K. is a Milquetoast type person who would rather check his financial records on his smartphone instead of playing the hottest new mobile video games. 1,500 Android owners in the region agreed to have an app installed on their phone for 6 months during 2012. This app monitored which apps were used on the phone, which websites were visited and the performance of phone calls. The camera application and email app were not tracked.

The results showed that Android users would rather use their device for functional purposes, like shopping, instead of for fun. Nielsen says that 7 of the fastest growing 15 Android apps in the U.K. are commerce related. Banking apps make up 2 of the remaining 8 apps while only 1 is a gaming app. The ten most popular Android apps in the U.K. for October included no gaming apps. Those ten included Google Play, Google Search, Facebook, Google Maps, Calendar, Gmail, YouTube, Calculator, eBay Mobile and Whatsapp Messenger.


The data is based on how long an app appeared on a user's screen between May 2012 and October 2012.

source: Pocketlint

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24 Comments

1. jroc74

Posts: 6023; Member since: Dec 30, 2010

Banking and shopping...instead of games...interesting. eBay mobile.....interesting..... I wonder how this survey would look for US users.

2. Chuck.Norris unregistered

and using remote desktop while connected to a docking station, using the smart phone to what it was designed to do in the first place, productivity :-)

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

This reminds me...I think I still have some remote desktop apps I havent installed on my current phone. Need to see how they work with my phone. I did just put a file manager back on that handled connecting to my PC by wifi good. Needed to move some files back n forth. Its funny...some ppl say X phone or Y phone is a toy, B phone is for business, productivity. Any smartphone can be for one or both. All depends on how you use your phone... And I have used Android since 2010.

9. imsickwithsmartphone

Posts: 153; Member since: Jan 28, 2013

Android for matured person... iOS for kids!! lol

12. techspace

Posts: 1037; Member since: Sep 03, 2012

no, apple products are used even by the scientists, college students,employees, kids etc etc.......actually, age is just a number, any person in the world, irrespective of his age or profession, may like an android device or an ios device or any other device.......even the twins have different choices

14. gmracer1

Posts: 646; Member since: Dec 28, 2012

Agreed, and I've also found that the iOS is for simple-minded, closed-minded/one-way thinking people. Androids are for the articulate, the brainiacs, and those who can think for themselves. Bring on the reds =D

22. kboo1995 unregistered

Bashing iOS users won't change anything my friend People will still buy what they like So please stop posting none sense comments Everybody have his/her own way of living :) Have some self respect

3. faisolbauuz

Posts: 121; Member since: Jan 05, 2013

Sooo you call a person who would rather check his financial records on his smartphone instead of playing the hottest new mobile is boring person ? Stereotypes indeed

6. jroc74

Posts: 6023; Member since: Dec 30, 2010

I must be foring....a mix of fun and boring. I have all my banking apps on my phone, use them all, I used to use eTrade, I have specific file managers for specific reasons. I havent shopped from my phone yet. I need to be at a PC for online shopping unless I already know what I'm getting. I also have all the Angry Bird versions, HR Battle 3D, racing games, GTA..many other games I cant even remember right now...lol.

5. anywherehome

Posts: 971; Member since: Dec 13, 2011

no, it means Android = a useful tool for life iPhone (iToys) = just for fun, just an iConboard, iToy, not for any serious work or a tool for life ;) (copied)

7. Topcat488

Posts: 1415; Member since: Sep 29, 2012

If you ask me, i'd say that most all the Apps mentioned above have social aspects which leads to the start of fun... And that the survey was probably more interested in "Spying", on where and what people are doing and saying on their phone... "Big Brother" "illumi-nutty" :)

8. _Bone_

Posts: 2155; Member since: Oct 29, 2012

So in other words British Android users use their smartphone as a smartphone instead of a Gameboy.

10. scriptwriter

Posts: 396; Member since: Nov 13, 2012

i strongly disagree with these findings. i easerly have more gaming apps on my phone than non gaming apps. I try to limit the amouint of shopping i do on my phone. As for the list of the mostly used apps, most of them, if not all, are stock apps anyway that come with the phone and CAN NOT BE REMOVED!!!! How bout doing the survey again but excluding stock apps?

11. simplyj

Posts: 406; Member since: Dec 23, 2009

So Phone Arena, because they use their phones for actual productivity, they are boring. So what do you call people who do not use their phones for productivity?

13. ilia1986 unregistered

I'd much rather be a "boring" non gamer (even though I have more than 30 games on my SGS3) than a socially-addicted moronic, swag-cultured, stupid, whiny, jersey-shore watching justin-bieber loving redneck teenage american who uses an iPhone, thank you very very much.

15. gmracer1

Posts: 646; Member since: Dec 28, 2012

lololololololololololol!!!!!!!!!!!!!!!!!!!!!!!

17. kamen

Posts: 103; Member since: Jul 18, 2011

That's exactly why (even not being in UK) I complain and flame about preinstalled junk on HTCs. I simply disabled Facebook and discovered that the useless Teeter game is treated as a system app in HTCs (obviously, it is waay too important).

18. pkiran1996

Posts: 166; Member since: Oct 22, 2011

A sanple size of 1500 from one region of the UK is not representitive of the majority of Android users in the UK. My college has 2000 students!

19. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I use my phone to watch movies... VLC controller to steam movies from my computer to tv... I must be pretty boring since I don't really play games...

20. Paradox

Posts: 124; Member since: Aug 08, 2012

I live in the UK and don't play many games on my phone (nexus 4 ;) ), mainly because they are usually boring. I prefer to play real games on my PC...

23. Klamba92

Posts: 212; Member since: Jun 25, 2012

I agree I have some games on my phone and tablet but that's mainly for on the go,like train journeys. I would much rather game on my console or PC!

21. bigstrudel

Posts: 594; Member since: Aug 20, 2012

Im the same way as the brits I guess. My phone is a tool and when I have a few spare moments I prefer to use them for something constructive rather than play games on the least immersive experience possible.

24. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Intelligent users ... playing games on device .. for that you hav e iPhone :D

25. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

@most of these posts - nowadays most android users are as bad as most iphone users. A preference over a technology or phone doesn't make you smarter or more of an individual. An idiot will still be an idiot no matter what he's holding.

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