x PhoneArena is hiring! Reviewer in the USA

Typical U.K. Android user is a boring non-gamer

Posted: , by Alan F.

Tags :

Typical U.K. Android user is a boring non-gamer
Nielsen says the average Android user in the U.K. is boring

Nielsen says the average Android user in the U.K. is boring

According to research firm Nielsen, the average Android user in the U.K. is a Milquetoast type person who would rather check his financial records on his smartphone instead of playing the hottest new mobile video games. 1,500 Android owners in the region agreed to have an app installed on their phone for 6 months during 2012. This app monitored which apps were used on the phone, which websites were visited and the performance of phone calls. The camera application and email app were not tracked.

The results showed that Android users would rather use their device for functional purposes, like shopping, instead of for fun. Nielsen says that 7 of the fastest growing 15 Android apps in the U.K. are commerce related. Banking apps make up 2 of the remaining 8 apps while only 1 is a gaming app. The ten most popular Android apps in the U.K. for October included no gaming apps. Those ten included Google Play, Google Search, Facebook, Google Maps, Calendar, Gmail, YouTube, Calculator, eBay Mobile and Whatsapp Messenger.

"Seven of the 15 major apps experiencing the fastest-growing usage by UK Android smartphone users are commerce apps. These include apps used to buy digital products, general retail products, and experiences through social commerce. Of the other eight, two are banking apps, but only one is a game"

"Banking apps are attracting smartphone users. HSBC Fast Balance and Lloyds TSB are the third and thirteenth fastest-growing of all apps, with users engaging with them for around 20 minutes on average each month."-Nielsen

"Apps have grown up. The list shows that consumers are now seeking apps which help them with real-world tasks, not just fun gimmicks and games."-David Gosen, Nielsen managing director for digital in Europe

The data is based on how long an app appeared on a user's screen between May 2012 and October 2012.

source: Pocketlint

  • Options

posted on 18 Feb 2013, 06:11 9

1. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Banking and shopping...instead of games...interesting.

eBay mobile.....interesting.....

I wonder how this survey would look for US users.

posted on 18 Feb 2013, 06:16 2

2. Chuck.Norris (unregistered)

and using remote desktop while connected to a docking station, using the smart phone to what it was designed to do in the first place, productivity :-)

posted on 18 Feb 2013, 06:26

4. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

This reminds me...I think I still have some remote desktop apps I havent installed on my current phone. Need to see how they work with my phone. I did just put a file manager back on that handled connecting to my PC by wifi good. Needed to move some files back n forth.

Its funny...some ppl say X phone or Y phone is a toy, B phone is for business, productivity. Any smartphone can be for one or both. All depends on how you use your phone...

And I have used Android since 2010.

posted on 18 Feb 2013, 06:57 9

9. imsickwithsmartphone (Posts: 153; Member since: 28 Jan 2013)

Android for matured person...
iOS for kids!! lol

posted on 18 Feb 2013, 08:12 3

12. techspace (Posts: 1036; Member since: 03 Sep 2012)

no, apple products are used even by the scientists, college students,employees, kids etc etc.......actually, age is just a number, any person in the world, irrespective of his age or profession, may like an android device or an ios device or any other device.......even the twins have different choices

posted on 18 Feb 2013, 08:42 6

14. gmracer1 (Posts: 646; Member since: 28 Dec 2012)

Agreed, and I've also found that the iOS is for simple-minded, closed-minded/one-way thinking people. Androids are for the articulate, the brainiacs, and those who can think for themselves.

Bring on the reds =D

posted on 18 Feb 2013, 08:49 1

16. lyndon420 (Posts: 5002; Member since: 11 Jul 2012)

Sorry...had to throw you a green.

posted on 18 Feb 2013, 14:27 2

22. kboo1995 (unregistered)

Bashing iOS users won't change anything my friend
People will still buy what they like
So please stop posting none sense comments
Everybody have his/her own way of living :)
Have some self respect

posted on 18 Feb 2013, 06:22 10

3. faisolbauuz (Posts: 121; Member since: 05 Jan 2013)

Sooo you call a person who would rather check his financial records on his smartphone instead of playing the hottest new mobile is boring person ? Stereotypes indeed

posted on 18 Feb 2013, 06:30

6. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

I must be foring....a mix of fun and boring. I have all my banking apps on my phone, use them all, I used to use eTrade, I have specific file managers for specific reasons. I havent shopped from my phone yet. I need to be at a PC for online shopping unless I already know what I'm getting.

I also have all the Angry Bird versions, HR Battle 3D, racing games, GTA..many other games I cant even remember right now...lol.

posted on 18 Feb 2013, 06:30 3

5. anywherehome (Posts: 971; Member since: 13 Dec 2011)

no, it means Android = a useful tool for life
iPhone (iToys) = just for fun, just an iConboard, iToy, not for any serious work or a tool for life ;)

posted on 18 Feb 2013, 06:38 1

7. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)

If you ask me, i'd say that most all the Apps mentioned above have social aspects which leads to the start of fun... And that the survey was probably more interested in "Spying", on where and what people are doing and saying on their phone... "Big Brother" "illumi-nutty" :)

posted on 18 Feb 2013, 06:46 2

8. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)

So in other words British Android users use their smartphone as a smartphone instead of a Gameboy.

posted on 18 Feb 2013, 07:02

10. scriptwriter (Posts: 396; Member since: 13 Nov 2012)

i strongly disagree with these findings. i easerly have more gaming apps on my phone than non gaming apps. I try to limit the amouint of shopping i do on my phone. As for the list of the mostly used apps, most of them, if not all, are stock apps anyway that come with the phone and CAN NOT BE REMOVED!!!! How bout doing the survey again but excluding stock apps?

posted on 18 Feb 2013, 07:12 1

11. simplyj (Posts: 406; Member since: 23 Dec 2009)

So Phone Arena, because they use their phones for actual productivity, they are boring. So what do you call people who do not use their phones for productivity?

posted on 18 Feb 2013, 08:18 5

13. ilia1986 (unregistered)

I'd much rather be a "boring" non gamer (even though I have more than 30 games on my SGS3) than a socially-addicted moronic, swag-cultured, stupid, whiny, jersey-shore watching justin-bieber loving redneck teenage american who uses an iPhone, thank you very very much.

posted on 18 Feb 2013, 08:43

15. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


posted on 18 Feb 2013, 08:52 1

17. kamen (Posts: 96; Member since: 18 Jul 2011)

That's exactly why (even not being in UK) I complain and flame about preinstalled junk on HTCs. I simply disabled Facebook and discovered that the useless Teeter game is treated as a system app in HTCs (obviously, it is waay too important).

posted on 18 Feb 2013, 09:56 1

18. pkiran1996 (Posts: 166; Member since: 22 Oct 2011)

A sanple size of 1500 from one region of the UK is not representitive of the majority of Android users in the UK. My college has 2000 students!

posted on 18 Feb 2013, 10:36 2

19. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

I use my phone to watch movies... VLC controller to steam movies from my computer to tv...

I must be pretty boring since I don't really play games...

posted on 18 Feb 2013, 11:58 1

20. Paradox (Posts: 124; Member since: 08 Aug 2012)

I live in the UK and don't play many games on my phone (nexus 4 ;) ), mainly because they are usually boring. I prefer to play real games on my PC...

posted on 18 Feb 2013, 15:44 1

23. Klamba92 (Posts: 210; Member since: 25 Jun 2012)

I agree I have some games on my phone and tablet but that's mainly for on the go,like train journeys. I would much rather game on my console or PC!

posted on 18 Feb 2013, 12:14 1

21. bigstrudel (Posts: 529; Member since: 20 Aug 2012)

Im the same way as the brits I guess. My phone is a tool and when I have a few spare moments I prefer to use them for something constructive rather than play games on the least immersive experience possible.

posted on 18 Feb 2013, 19:22 1

24. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Intelligent users ... playing games on device .. for that you hav e iPhone :D

posted on 18 Feb 2013, 22:21

25. Reluctant_Human (Posts: 904; Member since: 28 Jun 2012)

@most of these posts - nowadays most android users are as bad as most iphone users. A preference over a technology or phone doesn't make you smarter or more of an individual. An idiot will still be an idiot no matter what he's holding.

Want to comment? Please login or register.

Latest stories