Tried to order a Nexus 6 and failed? You’re not alone

This article may contain personal views and opinion from the author.

Sometimes, we’re right there with you. Not all of us can be like our very own John V., who already has his grubby mitts on a Nexus 6 and Nexus 9.  If you were anything like me, you stayed up late, or woke up early, sat impatiently in front of your computer, holding your phone or tablet, wearing out the F5 (refresh) key on your keyboard, or developed muscle memory refreshing the browser on your mobile device.

With no guidance from any particular authority, no one was absolutely certain when the pre-orders would go live on Google Play. Social media had plenty of folks asking with no answers forthcoming. It was a virtual version of a line outside an Apple store on the iPhone launch day. I will argue that the "virtual" Nexus queue is better because we can sit at our desk and enjoy snacks and not have to worry about the weather.

For me, I had to step away from my computer. Nature called and there was no more avoiding it. During those few moments, I missed that window when orders for the Nexus 6 went live, and subsequently “sold out” in less than five minutes. You could not ask for more perfect timing if you were Charles-Félicien Tissot making your first watch.  It was actually a little bewildering, like the Ice Age character, Scrat, the squirrel, at that moment his eye starts to twitch upon failing to get his acorn, again.

Honestly, I don’t know what I was thinking. It is like this every year, so I should not be surprised at all. Google Play’s order system just seems to plain break. That, or it just cries, “Uncle” early on to stem the tidal wave of order requests a bit while the rest of us sit and stew. I really have no idea why I had any higher expectations in the wake of the amazing mess that was the Nexus 4 rollout two years ago, or the similar traffic jam with the Nexus 5.  Don't get me wrong, I will pick up a Nexus eventually, but isn't it striking to see how an arguably niche product for tech geeks seemingly overwhelms the world's biggest internet company?  The internet is hard, even for the experts on both sides it seems. 

Seeing products sell out fast can be taken as a good sign, then again, I wonder if this Gone in 60 Seconds type stuff is cool anymore. At least Apple would make an announcement at the end of the first weekend’s sales of its new iPhones, so people could justify camping in front of a store for a week. It is reasonable to expect that no such volume would be forecast on a SIM-free, no-contract, full-retail Nexus 6, and as such, we won’t get that kind of information from Google or Motorola. As in the past, it is sure to be a wondrous exercise of craziness if we witness this spiffy new Nexus getting re-stocked sporadically.

Are there other factors to consider? It could be argued that the carriers could have imposed some type of condition limiting initial availability of the Nexus line, particularly since the top five wireless providers in the United States will be offering it, presumably on different dates.  Despite that, one could say carriers want some of that fever. I don’t fully agree with that because unlike the Nexus 5, which is, in my opinion, the best deal for smartphone on the market right now (yeah-yeah, I know someone wants to say, "ooh, don't forget the OnePlus One," well I'll argue you need to be able to actually buy the thing to make that case), the Nexus 6 has a premium price tag, and the US market is simply not mass-oriented to shelling out $700 for a phone.

So, there it is. Anyone that had any doubts about the demand for a Nexus phablet can put those issues aside. While it would be interesting to see how many successful orders there were during the mad-minute-rush, I am more interested in seeing how quickly Motorola is able to respond to the demand. This is arguably Motorola’s swan-song device while still under the wing of Google, not that it will be lacking anything as a part of Lenovo. Still, image is everything, and if Motorola pulls off the ability to kick things into high-gear to meet demand, it makes everyone look good, and it will make a lot of happy customers.

Were you successful ordering a Nexus 6?  Did you have the reflexes of a cobra and click everything at the perfect time?  Or, was it like Scrat and his pursuit of that lone acorn, so close, yet so far?

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33 Comments

1. Superman

Posts: 7; Member since: Aug 05, 2014

i know a lot of people want the phone but God d@mn that $#it went by fast.

9. Mxyzptlk unregistered

Poor execution by Google

26. laughmi

Posts: 283; Member since: Oct 28, 2014

Poor Comment by Mxyzptlkblahblahbulls**t

28. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Um... What's wrong with the comment? That *is* some pretty poor execution.

12. irbaaz

Posts: 175; Member since: Mar 27, 2014

If they took 5 minutes to sold out and they are having less than 40000 units. Than I should say very bad performance because in INDIA xiaomi is selling 40000 units in 4 seconds flash sale....

15. timukh

Posts: 295; Member since: Feb 04, 2013

But why does it have such a huge demand I dont get it! LG G3 or Note 4 is of the same price and except for the pure android part, Nexus 6 actually lags behind the other phones in terms of software features as well as hardware (s-pen?). I am very sure they had very very little stock to go with anyway.

18. marcski07

Posts: 600; Member since: Apr 25, 2014

because, of the screen size... :) and beautiful design, the front speakers, the screen size, perfect for multi-media, so that's why. :)

20. timukh

Posts: 295; Member since: Feb 04, 2013

You just said screen size twice, note 4 is 5.7inch. Almost the same big and G3 has better sound quality I guess. I dont know maybe google is creating fake hypes by limiting the number of phones they are selling. Unlike previous nexuses which had the advantage of being half the price, this I find very few reasons to actually consider.

21. rallyguy

Posts: 620; Member since: Mar 13, 2012

1) It's pure Adroid. There are a lot of people that don't like a skin on top of it. 2) Fast updates. Updates are sent out by Google and do not get slowed down by carriers.

23. Professor

Posts: 223; Member since: Aug 02, 2013

For its pure Android without the bloadware from the phone manufactures and carriers... If I need or want any additional program I just go to the Play Store and install it. That's the reason all my phones are Nexus 4 & 5 and not LG G3 or Notes. Now... If the Note was made available in pure Android then it was no contest. But as long as the Note has all that bloatware from Samsung and the carriers is a no buy at all for me. I prefer to pay $700 for a pure Android Nexus 6 at the Play Store than get one for $99 with contract at a carrier with all their useless bloatware installed...

25. marcski07

Posts: 600; Member since: Apr 25, 2014

nexus 6 is very compelling device IMO, but the are small details or features I would love to be in there so they can take my money, I'm waiting for xperia z4 btw, i just stated what I like on nexus 6 why it has huge demand, great design, unlike previous nexus, camera design is my favorite to look at in nexus 6, unlike their previous design of nexuses, very generic. ofcourse the fast updates and no bloatwares are the main attraction, plus the material design is also beautiful, so all in all it is a perfect device to those who don't need small features like IP certificiations, LED notification, IR blasters, Pen. and so on.

24. jan25

Posts: 470; Member since: Feb 26, 2012

You lack a certain notion called preferences. There are many who don't care for the Pen (or would rather have stereo speakers) or the countless gimmicky features that Samsung and LG brings. Infact, i believe Google has done a great job with the featured it introduced with Android L. On top of all that, with stock Android you get the fastest updates and a great dev community, if you are into that. May be the only thing Google missed with the Nexus 6 is multi-window, and i say may be because i am not sure if it's as useful as it looks.

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

if you dont get why people like Nexus phones, then you need to do your research.

2. vincelongman

Posts: 5693; Member since: Feb 10, 2013

I could see why the Nexus 5/4 were in short supply because they hurt LG's G/G2 sales and because they were almost half the price of the other flagships But Moto has no phablet competitor and now the 6 is the same price as other flagships Not sure why Google doesnt want more money

3. gaara6775

Posts: 738; Member since: May 20, 2014

Wow, they are following xiaomi's footsteps. LoL.

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

It's like hunger marketing, but with an expensive price in the US. In the US, Nexus devices sold out. In Asian countries, Xiaomi and Huawei devices sold out. Nexus only have a strong demand in US. If for example, the Nexus 6 is available in countries outside US, I think many people won't give a damn about it, at least when it comes to buying from the internet. I'm not interested on the Nexus 6, just only a tad bit on the Nexus 9.

5. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"I wonder if this Gone in 60 Seconds type stuff is cool anymore." It's not cool. I think many people are tired of the games companies are playing. Google is not BlackBerry and I doubt Google had even 200,000 Nexus 6 phones made, which is how many BlackBerry Passport phones BlackBerry had made for initial orders.

6. camera531

Posts: 346; Member since: Jun 30, 2012

I just think that the bulk of the inventory is being reserved for the carriers. There has never been a Nexus phone to have full, discounted carrier support like this. The Google Play store option is very secondary this time around. This is now a carrier phone.

22. rallyguy

Posts: 620; Member since: Mar 13, 2012

I agree. Until the orders from the carriers are filled, Google won't be selling any more in the Play Store.

7. somad

Posts: 169; Member since: Apr 17, 2014

I just can't believe this!

8. Mxyzptlk unregistered

Yeah Google isn't doing this on purpose at all.

11. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Hey there Negative Nancy. Why are you complaining about the Nexus 6 selling out as if it's the most offensive thing a company can do? The only bit of positive news for Apple in the last couple months is that their phones sold out. From bending phones, to leaked photos (in the thousands) which was later discovered that they were aware of the security flaw for half a year and did nothing. iOS 8 bricking devices, the phone getting discolored while in people's pants, then there's they whole beard gate thing. Oh, and an iPhone bursting into flames in the pocket of someone who was in a car accident, or the iPhone that burst into flames while in a girls purse that resulted in people evacuating a plane. Then there's the Apple Watch which is ugly and pointless. The NFC that everyone was so excited about is restricted to Apple Pay and retailers are already pulling support and they just got started with that service. Or Apple being directly responsible for bankrupting their sapphire glass provider... ... If you're going to say that a company selling out of their inventory is a bad thing then Apple hasn't done anything at all to be proud of.

14. AlikMalix unregistered

This is a reply to Post #11 I knew an old lady that collected bunch of useless shirt buttons, and she tried to show off her collection to everyone, but the collection was so minuscule (non of the buttons really mattered) so no one cared... A few of her old lady friends enjoyed looking at them sometimes, but that's it...

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

I just love the personality and charisma of your writing, Maxwell R...

13. Af1rPA

Posts: 712; Member since: Jun 12, 2014

"isn't it striking to see how an arguably niche product for tech geeks seemingly overwhelms the world's biggest internet company?" - OMG so true!!! WTH is google doing with all that money?

16. kanagadeepan

Posts: 1260; Member since: Jan 24, 2012

Yes... Those geeks who said I will NOT buy that whale are liars or can't resist at last second...

17. Wildmanfan

Posts: 238; Member since: Jul 15, 2010

This is what I don't get: Droid Turbo gets announced and 2 days later, you have stock. And it's only for Verizon. But Google Nexus 6 gets announced, you got to wait nearly a Damn month for this f'n thing to come out. And it's available supposedly for all 5 carriers. WHAT THE FLYING F&$K? Your telling me all these companies want to compete and not one of them have the balls to get the phone first? COME ON MAN. Yet Motorola wants to get back into the phone games mountain with the big boys. F em.

19. Taters

Posts: 6474; Member since: Jan 28, 2013

Lucky I didn't want one. The Nexus 5 came out on the canadian playstore during launch yet this didn't....No wonder Google sold them to Lenovo. They really suck. Where is my Moto 360 in Canada?

27. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I think it's effing ridiculous that Google continues to botch it's nexus launch. Clearly they need to get more capable folks at production and distribution

29. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Beast phone, beast specs, and not bad looking at all, should sell well. No need to flame up fellas.

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