Top three tablet producers in North America: Apple, Amazon and Samsung

Top three tablet producers in North America: Apple, Amazon and Samsung
Mobile ad network Chitika has sifted through the data, and has produced information about the North American tablet market. The figures reveal that the Apple iPad still has the lion's share of the market share in the category. With 79.9% of the North American tablet market in September, the iPad has seen a small decline from the 81.0% market share it owned a year ago. Since July, the iPad has actually seen an increase of 1.9 percentage points.

Behind Apple is Amazon. The forked Android powered Kindle Fire line has given the company a 6.7% slice of the North American tablet pie. That figure was flat from the 6.7% share that Amazon had in 2013. We are near the holiday shopping season, a period that is usually a good one for the Kindle Fire slates, thanks to their low prices. And that brings up Samsung. With a gain of .9 percentage points from September 2013 to September 2014, the manufacturer had the largest increase in North American tablet market share year-over-year. Sammy now owns 6% of the market.

Even though its Surface Pro models were not included (they are considered laptops by Chitika), Microsoft had one of the best increases in share year-over-year, on a percentage basis. Led by the Microsoft Surface 2, the company saw its tablet share in North America rise from 1% to 1.6%. Verizon's Ellipsis 7 even managed to show up in the data, holding .5% of the market. The carrier will shortly introduce the slightly larger Ellipsis 8.

Besides Apple, other tablet makers that have seen their market share decline year-over-year, include Asus, Acer and Barnes and Noble. Google's Nexus tablets, fourth overall behind Samsung, had a slight rise over the year from a share of 1.6% in September 2013, to a share of 1.7% in September 2014. For Chitika's next report, we should see HTC represented on the list. The manufacturer produces the red hot Nexus 9 tablet.

source: Chitika via AndroidCentral



1. meanestgenius

Posts: 22199; Member since: May 28, 2014

I've owned Amazon, Samsung and Apple tablets. All are good for their respective purposes. I would like to see a more diverse group of OEM's up here in the future, though.

2. vincelongman

Posts: 5720; Member since: Feb 10, 2013

I think we definitely will see a more diverse group soon Since we have recently seen Dell and HTC join And Windows 10 will be better on a tablet than 8.1 and Intel's chips are nearly on par with ARM chips in term of efficiency, so we will see more Windows OEMs making tablets/hybrids as well

3. meanestgenius

Posts: 22199; Member since: May 28, 2014

I'm looking forward to it, especially from the Windows camp.

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I remember Nokia did have one (2520?) but I didn't quite see how good it was.

6. meanestgenius

Posts: 22199; Member since: May 28, 2014

They did. It was running WinRT as opposed to full-blown Windows. Hopefully Microsoft will release a sequel running full-blown Windows.

4. fzacek

Posts: 2486; Member since: Jan 26, 2014

I think a tablet from Motorola would be pretty awesome...

7. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I think it is unfair not to count the surface pro line. it is a tablet after all. And in my opinion, full-blown windows tablets are the only tablets worth owning. The rest are just large screened phones, but the full blown windows tablets do much more, such as running full desktop programs. That`s just my two cents

9. bur60

Posts: 981; Member since: Jul 07, 2014

Yes, a tablet is still a tablet. Even if it has full windows, THAT IS THE FUTURE WE WANT, tablets that are just as good as pc's and laptops. How come they don't consider them as tablets -.-

8. DBounce

Posts: 171; Member since: Apr 26, 2014

Nexus 9 will be a game changer. I recently ditched my brand new iPad Air 2 128gb LTE for the Nexus 9. All I can say is Lollipop is by far the most modern tablet experience available. Not once have I regretted parting ways with the iPad, and I owned all the previous iPads, except the first Air. Do not believe the early reviews that were done on units that did not receive the last minute update. My Nexus updated on boot, and has been smooth and stable. A real pleasure to use. At half the price it is an amazing bargain. This is the first tablet that I have used that I can honestly say is better than the Apple product. Google, good work.

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