Apple CEO Tim Cook says that iPhone users need to put the device down



You don't often hear the CEO of a tech company tell customers to put down the firm's major product. But that is what happened today with Apple CEO Tim Cook, who was speaking at the TIME 100 Summit. The conference allows those attending to hear from the most influential people. Among those speaking today were Cook, former Secretary of State Hillary Clinton, House Speaker Nancy Pelosi, MeToo founder Tarana Burke, television producer Ryan Murphy, entrepreneur Tyra Banks, and more.

During Cook's time in front of the microphone, the executive mentioned that Apple never created the iPhone to be used constantly. "Apple never wanted to maximize user time. We’ve never been about that," Cook stated, and he pointed out that he has silenced his own push notifications. Considering that the iPhone users can opt-in to receive notifications about any number of things at any time, we wonder what Apple's true intentions were. Still, this isn't the first time that Cook has commented on his own personal iPhone use.

Last June, on the opening day of Apple's 2018 developers conference, the company unveiled Screen Time, the iOS feature that measures how long someone uses their iPhone and certain apps on the device. That day, Cook told CNN that before running Screen Time, he considered himself a disciplined iPhone user. After tracking his usage with Screen Time, he realized that he was wrong.

Cook says that mainstream America is now more concerned with privacy


Cook also discussed another hot button topic, online privacy. He said that regulations to protect those who browse the web and visit apps are more likely to surface in Europe than in the U.S. The executive called Europe's General Data Protection Regulation (GDPR) "a step in the right direction." Under the draconian rules adopted by the EU last year, any personal data  created by an online user cannot be used by any company without the consent of the user. A company that fails to adhere to these regulations can be fined as much as €20 million or 4% of the previous year's global revenue, whichever is higher. Using Facebook as an example, if the company were to receive the maximum punishment under GDPR this year (keep in mind that this is a hypothetical situation), it would be fined $2.2 billion based on the better than $58 billion that the company grossed in 2018. Cook says that regulations similar to GDPR could eventually be found in the U.S.

Apple's CEO added that he believes that mainstream America is more concerned with privacy than it was back in 2016. Early that year, the FBI demanded that Apple unlock an iPhone 5c that belonged to deceased San Bernardino shooter Syed Farook. Apple failed to abide by a court ruling that demanded that the phone be unlocked, fearing that if it made a special version of iOS to unlock Farook's phone, the software could leak. And if that software (dubbed Govt. OS) leaked, any iPhone could be unlocked. Cook called the government's action in demanding that Apple unlock Farook's phone "not its finest hour." The FBI eventually used a third party device to unlock the iPhone 5c and found nothing related to the shooting.

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23 Comments

1. scarface21173

Posts: 629; Member since: Aug 17, 2014

Cook talks garbage

2. apple-rulz

Posts: 1860; Member since: Dec 27, 2016

Yet Cook is CEO of an important multi billion dollar company, and you’re toiling away at a low paying job and trolling online. Life is so unfair.

7. IT-Engineer

Posts: 485; Member since: Feb 26, 2015

Everyone needs to put their devices down, not just apple customers. That's what he should have said. Anyways, apple needs to stop thinking that they always know what's best for their customers.

10. kiko007

Posts: 7456; Member since: Feb 17, 2016

You just said he was right though...

14. htcisthebest

Posts: 433; Member since: Nov 15, 2011

To be fair, there are a lot of billionaires who use Android phones and a lot of poor people who use iPhones, just to let you know.

16. oldskool50

Posts: 385; Member since: Mar 29, 2019

Don't tell them the iPhone secret. They think 2% of the world's population is big enough to keep Apple in business. They think rich people are the majority buyers of iPhone, when facts show that would be impossible. They also think how much money you make, means you're smart too. The US created a system, that allows poor peopel to afford to buy things they normally couldn't afford to pay cash for, or don't want to even if they could. Even though you could pay $1000 for a phone upfront. Why would you when you can just pay $40 a month for it. They don't understand that there are people who can pay cash for a house or car, but choose not too because that's not always the smart way to do things.

15. oldskool50

Posts: 385; Member since: Mar 29, 2019

And so are you!

23. ssallen

Posts: 119; Member since: Oct 06, 2017

Says the troll defending a trillion dollar company. LOLZ apple-rulz!

3. cmdacos

Posts: 3805; Member since: Nov 01, 2016

No problem. Did it years ago and much better off not dealing with the limitations and dated software.

5. ShadowSnypa786

Posts: 429; Member since: Jan 06, 2017

Lol good one :D

13. iloveapps

Posts: 357; Member since: Mar 21, 2019

Well its good dealing foldable phones, I bet.

4. htcisthebest

Posts: 433; Member since: Nov 15, 2011

You know what's an even better suggestion? Don't buy the iPhone.

6. Leo_MC

Posts: 6294; Member since: Dec 02, 2011

These people got where they are by following some simple rules that ordinary people don't. One of those rules is that their devices should help them get better results, not eat into their time; that's why no successful business man cares about customization (yeah, right, that nonsense most of the members of this site put value on), gaming or Netflix, but care a lot about privacy (I wouldn't want just anyone have access to my company contact list, messages, weekly planners etc) or reliability. It's just a matter of choice: some people choose to grow, others choose to exist - both are correct but only one party will get to be great.

8. IT-Engineer

Posts: 485; Member since: Feb 26, 2015

Your wrong, I work as a solution architect, directly under the department manager, when the earlier manager resigned I was offered to take the position, I said no because I have seen how much work these guys do sitting on their mail, phones and so on that adds up to over 80 hours a week. They end up with bad an unhealthy family ties and relationships, we have all seen it on almost every CEO that came and went, only very few had an almost healthy relationships.

11. Crispin_Gatieza

Posts: 3082; Member since: Jan 23, 2014

You need to design a “solution” to your atrocious grammar. Was it buy 1 get 1 free day for commas?

12. IT-Engineer

Posts: 485; Member since: Feb 26, 2015

I love commas :D You made me laugh therefore you get +1 from me.

19. Leo_MC

Posts: 6294; Member since: Dec 02, 2011

"I said no because I have seen how much work these guys do" Some lazy dude tells me I'm being wrong... I was working more than 12h/d when I had nothing (just the family money that I did not want to depend on) - I still do when my plans ask if, because I made it so that my activities are part of my life (I never "work", I just get the joy of doing the things I like). It's ok, if you want to watch some dog movies on Facebook with a cold beer next to you or watch ESPN and customize your icons, I prefer to handle my pages, plan my day and just like my icons. Oh, I do something for my company way more than 80h/w.

21. Vancetastic

Posts: 721; Member since: May 17, 2017

How on earth do you have time to comment so much here, with all of that work?

24. Leo_MC

Posts: 6294; Member since: Dec 02, 2011

The day has 24h: I need to sleep 7h and there are another 3h that I am away from a device (wash, sex, meditate, read books etc); the rest of the time I am connected - that doesn't mean I'm using a device, it just means that I do when I feel like. If you look at my messages during a single day, you'll see that they are all written in the same time zone: no more than 10 minutes in the morning and 10 minutes in the evening on PA (I assure you it's enough to read the articles and reply here and there and most of the time there are just 5 minutes). This text is written in 1 min (+10 sec to get here and read your message); now I move to the next article.

9. blingblingthing

Posts: 831; Member since: Oct 23, 2012

Never took one up, but thanks Tim.

22. ssallen

Posts: 119; Member since: Oct 06, 2017

Tim Cook, fear monger extraordinaire.

* Some comments have been hidden, because they don't meet the discussions rules.

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