Tim Cook says consumer data needs more protection

Tim Cook says consumer data needs more protection
This morning, Apple CEO Tim Cook appeared at the annual China Development Forum in Beijing. In the midst of reports that 50 million Facebook users allegedly had their profiles used by Cambridge Analytica without their permission, Cook called for "well crafted" regulations to protect consumer data. The executive said that Apple has been worrying for years about people turning over personal data without fully understanding how it would be used.

Cook went on to say that certain information should not be readily available to use as a way to build a psychological profile. "The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist," said Apple's CEO. The data mined from the 50 million Facebook users was reportedly used to figure out certain personality traits, including which political party each one supported.


Apple's Chief Executive also threw in his two cents on the U.S. imposition of tariffs on certain Chinese imports, and China's retaliation. "The countries that embrace openness do exceptional and the countries that don’t, don’t," Cook said. "It’s not a matter of carving things up between sides. I’m going to encourage that calm heads prevail." While the U.S. government has yet to reveal exactly which products will be affected by a 25% tariff, there is concern that any smartphone manufactured in China (including the Apple iPhone) would see a price hike in the states.

source: Bloomberg

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41 Comments

1. Man_Utd

Posts: 190; Member since: Feb 03, 2015

Tim, talk about calling the kettle black. How about being transparent about your battery slow down?

3. Trex95

Posts: 2383; Member since: Mar 03, 2013

They fixed it with iPhone X and iPhone 8/8 plus.

6. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

How do you know they fixed it? We will only know once the iphone X, iphone 8/8plus get a little older, so that we can see if the batteries are powerful enough to power the internal's of the iphones. The older iphones, such as the iphone 6 and 6s, has proven that the batteries inside aren't powerful enough to power the internal's of the phone once they get just a little bit degraded by the daily cycling that happens when you use the phone. That's why you didn't notice it instantly with the iphone 6 and iphone 6s and the other iphones that were a part of the battery scandal, as you had to wait until the phone's batteries had been through daily cycling for a year or more. So how do you know they fixed it? The phones were essentially just released.

11. theviolinist

Posts: 209; Member since: Feb 03, 2018

It's weird that an apple hater knows so much about apple phones. I think you're secretly a fan.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well I'm sure he knows a lot about other phones too, I don't know how being ignorant and stupid is a good thing for iFans.

16. theviolinist

Posts: 209; Member since: Feb 03, 2018

When you hate on a brand that much, why the heck would you care about iphone 6's battery cycling?! It's actually being secretly attracted to the brand you hate. But he mostly says nonsense anyway.

22. iushnt

Posts: 3138; Member since: Feb 06, 2013

I don’t see anywhere where he said he hated iPhones. Are you triggered?

26. lyndon420

Posts: 6860; Member since: Jul 11, 2012

Apple is the richest company on earth, so is it wrong to have high expectations from the company and their products?

35. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I'm a tech enthusiast, So i know a lot about a lot of phones, all of my knowledge isn't just limited to Apple. You usually call me a Samsung fanboy, so clearly i know a lot about those phones too. I generally just try to stay knowledgeable about tech, as i can form a better decision that way, while also helping others to form more educated decisions. Being aware of the way Apple treated their consumers in this scandal is pretty important for me as a consumer myself. Additionally, i'm an engineering student, so batteries is just in my wheelhouse of things i actually work with in my education, which means i have a pretty good knowledge of batteries, and not just li-ion. When it comes to this battery scandal, it's not really my knowledge of Apple phones that makes me understand the issue properly, but my engineering knowledge of li-ion batteries.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It doesn't even matter about the battery anymore. The fact that they are willing to slow down phones and keep it a secret means they can do it anytime and through any means. For that matter, they can program the slow downs and stutters straight into iOS updates for older devices and they wouldn't get caught at all.

25. Trex95

Posts: 2383; Member since: Mar 03, 2013

Apple not stupid to do the same mistake plus all these issues appears on iPhone 6 and 6S not in iPhone 7 or 7 plus so.

36. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

The iphone 7 and 7 plus isn't that old yet, so you won't see it in happen in the massive numbers that it did on the iphone 6 and 6 plus. We will have to wait and see, just as we did with the iphone 6 and 6 plus. You're right that it's a stupid "mistake". It was one that no one believed Apple would make in the first place, me included, but the matter of the fact is that they did, and they hid it form their consumers. I will give them the benefit of the doubt, but i'm not just going to assume that this is the last we see of this. I want actual tangible evidence that they have fixed it for every other iphone they release. As my name suggests, i'm sceptical.

38. worldpeace

Posts: 3135; Member since: Apr 15, 2016

I'm sure that's sarcastic comment, basically he's saying that you can fix battery slow down by buying new iPhone

44. DolmioMan

Posts: 345; Member since: Jan 08, 2018

Apple stated that the newer phones will not be as badly affected. They may still throttle when the battery gets low but I’ve had my iPhone X since launch day and it’s still on 100% battery health.

45. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Still at 100% battery healthy according to who? You would hope that they improved it, it's unacceptable to offer consumers such a s**tty product when they're paying so much for it. You might think that "s**tty" is a strong word, but it's ridiculous that a premium flagship phone can't even operate properly after 1-2 years, because they put a subpar battery into it. What does it matter if your phone is a flagship, if it can't even use those flagship specs at all? I do believe them when they say that it shouldn't be as big of an issue with newer phones tho, but it shouldn't have been an issue to begin with. You don't even hear about these kind of issues from android phones, which there are a lot more of, even the cheap ones haven't had a widespread issue like this.

39. htcisthebest

Posts: 437; Member since: Nov 15, 2011

After the fact..

4. Tech-shake

Posts: 213; Member since: Nov 14, 2016

For god’s sake drop the battery thing and focus on the more important things happening in the tech world. Facebook’s scandal, yes Facebook not l just Cambridge Analytica, is just the tip of the iceberg when it comes to consumer privacy scandals. We are still unaware what kind of data google, amazon, Microsoft, and even Apple collect from their users. In addition we still don’t know where our data is going and how much this is effecting us!

5. Trex95

Posts: 2383; Member since: Mar 03, 2013

Exactly.

12. therealestmc

Posts: 679; Member since: Jul 23, 2012

Who gives a s**t. Anyone who think Facebook, Apple, and Google are selling your data is freaking naive. Facebook depends on selling your data. How do you think Facebook pay their bills? Delete your Facebook account or shut the hell up.

13. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Maybe all Apple data goes to China? Wasn't iPhone jailbreak by Chinese? They probably already knew too much about IOS that they don't tell us.

27. lyndon420

Posts: 6860; Member since: Jul 11, 2012

Well said. So until then everyone will continue to play with FaceID, iris and fingerprint scanners.

18. Raito

Posts: 81; Member since: Aug 15, 2014

When the article explain about Facebook and the comments are full of Apple haters commenting about battery #talkaboutstupidity

50. rouyal

Posts: 1583; Member since: Jan 05, 2018

That relates to consumer protection how?

7. cmdacos

Posts: 4302; Member since: Nov 01, 2016

How about apple be more clear about what kind of data they are sharing with core partners? Apple has some of the most vague EULA docs in the industry.

10. kiko007

Posts: 7520; Member since: Feb 17, 2016

Have you actually read their EULA? It is anything but vague compared to Google's, Amazon's, and Twitter's. They basically maintain the right to collect certain data but ensure that the majority of personal information remain in a secure enclave. That's way more than you're gonna get from a FaceBook of ad captain Google.

17. cmdacos

Posts: 4302; Member since: Nov 01, 2016

I have and I stand by my statement. The EULA and privacy statement on Apple's site are incredibly vague.

19. AxelFoley unregistered

If Tim trusts Google, you can too. Well, if you use some Apple services, you don't have a choice "The collaboration is around storing iCloud users' data. " https://www.cnbc.com/2018/02/26/apple-confirms-it-uses-google-cloud-for-icloud.html

24. kiko007

Posts: 7520; Member since: Feb 17, 2016

You realize the use of iCloud is in no way mandatory, right?

34. AxelFoley unregistered

Yes, hence the "if you use some Apple services", part. Either way, Apple loves and trusts Google with data.

8. Ghost04

Posts: 522; Member since: May 03, 2014

As long as you are using Apple your data is not safe . Stop using Apple and your data will be safe as ever.

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