Tim Cook says consumer data needs more protection

Tim Cook says consumer data needs more protection
This morning, Apple CEO Tim Cook appeared at the annual China Development Forum in Beijing. In the midst of reports that 50 million Facebook users allegedly had their profiles used by Cambridge Analytica without their permission, Cook called for "well crafted" regulations to protect consumer data. The executive said that Apple has been worrying for years about people turning over personal data without fully understanding how it would be used.

Cook went on to say that certain information should not be readily available to use as a way to build a psychological profile. "The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist," said Apple's CEO. The data mined from the 50 million Facebook users was reportedly used to figure out certain personality traits, including which political party each one supported.


Apple's Chief Executive also threw in his two cents on the U.S. imposition of tariffs on certain Chinese imports, and China's retaliation. "The countries that embrace openness do exceptional and the countries that don’t, don’t," Cook said. "It’s not a matter of carving things up between sides. I’m going to encourage that calm heads prevail." While the U.S. government has yet to reveal exactly which products will be affected by a 25% tariff, there is concern that any smartphone manufactured in China (including the Apple iPhone) would see a price hike in the states.

source: Bloomberg

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54 Comments

1. Man_Utd

Posts: 175; Member since: Feb 03, 2015

Tim, talk about calling the kettle black. How about being transparent about your battery slow down?

3. Trex95

Posts: 2380; Member since: Mar 03, 2013

They fixed it with iPhone X and iPhone 8/8 plus.

6. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

How do you know they fixed it? We will only know once the iphone X, iphone 8/8plus get a little older, so that we can see if the batteries are powerful enough to power the internal's of the iphones. The older iphones, such as the iphone 6 and 6s, has proven that the batteries inside aren't powerful enough to power the internal's of the phone once they get just a little bit degraded by the daily cycling that happens when you use the phone. That's why you didn't notice it instantly with the iphone 6 and iphone 6s and the other iphones that were a part of the battery scandal, as you had to wait until the phone's batteries had been through daily cycling for a year or more. So how do you know they fixed it? The phones were essentially just released.

11. theviolinist

Posts: 209; Member since: Feb 03, 2018

It's weird that an apple hater knows so much about apple phones. I think you're secretly a fan.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well I'm sure he knows a lot about other phones too, I don't know how being ignorant and stupid is a good thing for iFans.

16. theviolinist

Posts: 209; Member since: Feb 03, 2018

When you hate on a brand that much, why the heck would you care about iphone 6's battery cycling?! It's actually being secretly attracted to the brand you hate. But he mostly says nonsense anyway.

22. iushnt

Posts: 3086; Member since: Feb 06, 2013

I don’t see anywhere where he said he hated iPhones. Are you triggered?

26. lyndon420

Posts: 6733; Member since: Jul 11, 2012

Apple is the richest company on earth, so is it wrong to have high expectations from the company and their products?

35. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I'm a tech enthusiast, So i know a lot about a lot of phones, all of my knowledge isn't just limited to Apple. You usually call me a Samsung fanboy, so clearly i know a lot about those phones too. I generally just try to stay knowledgeable about tech, as i can form a better decision that way, while also helping others to form more educated decisions. Being aware of the way Apple treated their consumers in this scandal is pretty important for me as a consumer myself. Additionally, i'm an engineering student, so batteries is just in my wheelhouse of things i actually work with in my education, which means i have a pretty good knowledge of batteries, and not just li-ion. When it comes to this battery scandal, it's not really my knowledge of Apple phones that makes me understand the issue properly, but my engineering knowledge of li-ion batteries.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It doesn't even matter about the battery anymore. The fact that they are willing to slow down phones and keep it a secret means they can do it anytime and through any means. For that matter, they can program the slow downs and stutters straight into iOS updates for older devices and they wouldn't get caught at all.

25. Trex95

Posts: 2380; Member since: Mar 03, 2013

Apple not stupid to do the same mistake plus all these issues appears on iPhone 6 and 6S not in iPhone 7 or 7 plus so.

36. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

The iphone 7 and 7 plus isn't that old yet, so you won't see it in happen in the massive numbers that it did on the iphone 6 and 6 plus. We will have to wait and see, just as we did with the iphone 6 and 6 plus. You're right that it's a stupid "mistake". It was one that no one believed Apple would make in the first place, me included, but the matter of the fact is that they did, and they hid it form their consumers. I will give them the benefit of the doubt, but i'm not just going to assume that this is the last we see of this. I want actual tangible evidence that they have fixed it for every other iphone they release. As my name suggests, i'm sceptical.

28. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

"A little" means over 20% degradation or 500 recharge cycles or an average of 2y of usage. Now, how is that "a little older"? On my 7 I have 10% degradation without any throttling.

37. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

""A little" means over 20% degradation or 500 recharge cycles or an average of 2y of usage. Now, how is that "a little older"? On my 7 I have 10% degradation without any throttling." Alright. First of all it doesn't make sense to say "500 recharge cycles", as there is no industry standard for what constitutes a cycle. A li-ion battery is much more affected by a deep cycle than a shallow cycle, additionally they're also affected more by someone who fully charged their phone, instead of someone who avoids stage 2 of li-ion charging, which is the constant high cell voltage charging stage. Furthermore, how do you know that it's precisely 20% degradation that needs to occur before the iphones have issues with their batteries not being powerful enough to power the internal's of the phone? Where did you get that number from? Lastly, your iphone 7 has 10% battery degradation after only a year? That's not great. In some industries a battery degration of 20% means that it's the end of life for the li-ion battery. The fact that you might hit such a level within just 2 years is kind of poor. I can give you tips on how to preserve your battery if you want.

43. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

A charge cycle is charging the phone from 0 to 100%; the rest of what you have said doesn't concern me, because the batteries in our smartphones are also smart: they stop charging when they are reaching 100%, they shutdown the phone before they are totally depleted, the phone enters into save mode when they are too hot/cold etc. In a statement, Apple has said that only phones with depleted batteries (which means under 80% of maximum capacity and/or 500 recharge cycles) are being throttled. I have a lot of recharge cycles, because it's been a year in which I have abused my phone; I don't need to preserve the battery, I need my phone to do what I tell it to do and, when it doesn't, I'm going to be getting another battery (I had a 5s for 3y) or another phone (I changed the 6s before the year passed), depending on my mood and the offers from my carrier.

46. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Firstly, a "charge cycle" doesn't make sense as a term, it contradicts itself. Secondly, i already explained to you that there is no industry standard for what constitutes a cycle. You're clearly just assuming what you believe a cycle to be. The only thing that everyone agrees upon is that a cycle is a charge and discharge, meaning something like 40% to 80% and 80% to 40% is a cycle. This means that your example of 0 to 100% is wrong, as that is merely a charge, not a cycle, as you're lacking the discharge part. Thirdly. You're right that the batteries have overcharge protection, just as any other li-ion device, but that has nothing to do with what i talked about. I was merely talking about charge and discharge, not overcharge. You clearly didn't understand what i was saying, please read it again. I was talking about the increased degradation you get when you deep cycle a li-ion battery and when you allow it to hit and stay at a high state of charge. Those 2 things degrade the battery significantly, and they have nothing to do with overcharge, that's a whole other issue with completely difference consquences, such as thermal runaway. "In a statement, Apple has said that only phones with depleted batteries (which means under 80% of maximum capacity and/or 500 recharge cycles) are being throttled." Where did you get that 80% and 500 cycles numbers from? I would love to get a source. Furthermore, your battery is already at 10% degradation after a year, which means in 1 more year you will have a throttling phone, just like with the iphone 6 and 6s. That's horrible. My S6 edge has a crappy small battery, capacity wise, but it's still able to power my phone effortlessly, and it's over 2 years old. I can also tell you that it's at 78% state of health while it's able to do all of that. Lasltly, needing your phone to do what it tells you to do and preserving your battery isn't mutually exclusive. How on earth can you think that?

48. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

I am a mobile phone USER, I don't design phones or components, I don't manufacture them and I don't sell them; therefore, for me "a charge cycle" means using all the battery's power (and this is also what it means to Apple); I also don't "deep cycle", I just plug the original cable in my phone when it needs power and I charge it (I sometimes fall asleep and the phone charges during the night, but that happens maybe once a month and, as I understand, the OS protects my battery). "Where did you get that" You are free to read the info on Apple's site, if you don't believe me (I charge €100+VAT to link you to the source). I have charged my phone 2+ times a day (I have been using it for more than 10h daily - I know, that is insane), which means my phone has reached almost 3y of normal usage; with my usage, S7e gave me 1h less than my 7, so I would f**k up its battery even faster (S6e would have needed 3-4 charges a day - I lost 10% on my iPhone battery with 2-3y worth of usage, you lost 22% with 2y worth of usage on the S6e, so what battery is better?) Lastly, I never close my 4G internet connection (I only use wi-fi to update the OS and some bigger apps), I tether a lot, my communication apps are pushing me the messages (I would loose money if I would use fetch), I never use airplane mode, I use the standard low power mode, I run all the apps at once (I now have 100 apps in my multitasking manager), my phone only reboots when I install updates; if I were to optimize the usage of my phone to save battery, I would have had 7-8h of sot (with a 100% battery), but I settled for 5h and the convenience to do what I need, when I need; so, yes preserving battery and using the phone are mutually exclusive. So, next time you want to write s**t about something and some products you know nothing about, you should take a break, inhale and do something else.

49. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Your ignorance and arrogance added together just makes a vile person. You have close to no clue how li-ion batteries work, you're just assuming things based on your own personal opinion. It's sad, especially when i'm actually trying to teach you something here, as you don't fully grasp the concepts i'm talking about. Furthermore, you do "deep cycle" your battery, as a deep cycle is a deep discharge and subsequent charge. You really aren't going to supply me with the reference, when you specifically reference something? You're special, aren't you? I did find the source and nowhere does it say "500 recharge cycles", but it does say the following, which is incredibly vague: "Apple lithium-ion batteries are designed to hold at least 80% of their original capacity for a high number of charge cycles, which varies depending on the product." I also found the following: "For iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, and iPhone 7 Plus, iOS dynamically manages performance peaks to prevent the device from unexpectedly shutting down so that the iPhone can still be used. " This means the Iphone 7 and Iphone 7 plus has the exact same issues as the iphone 6 and 6s, meaning a subpar battery. Furthermore, your anecdotal evidence of how many times you charged your S7E and Iphone 7 is untrustworthy to say the least, as you clearly have an affection for Apple, so i'm not even going to get into that. All i can say is that the Iphone 7 has an endurance score of 61 on GSMarena, while the S7E and S6E has a score of 92 and 73, respectively. Additionally, the iphone 7 was released Sep 16, 2016, which means it can't possible be more than a little over a year old. My S6 edge was released Apr 10, 2015, so it's only a few days away from being 3 years old. Your device lost 10% during that time (according to you), while mine lost around 20% during those 3 years. How is it that your device is doing better? Please stop being such a fanboy. I am a power user as well. Have you seen how much i type on this website? Lastly, preserving your battery and being able to do want you want to do isn't mutually exclusive. Nothing you said stops you from being a bit more careful. I think you're one who doesn't quite know what he is talking about, as you clearly haven't shown a great knowledge of li-ion batteries. You merely seem to be motivated by your affection for Apple.

52. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

Dude, I say it again: I am a USER; my first smartphone was a Nokia, I got a HTC when I understood that I need to get rid of the buttons and I got an Apple device when I have seen the difference in usage; I have tried a lot of other phones but none came close to what the iPhone offers in hardware, software and other services (AC, support, security etc). I am a user so I use the phone like a user: I plug it in when I'm close to an outlet, which means the battery never goes under 10% (maybe 1-2 times/y); I don't do deep charge and I don't need to know how to do that s**t, because there's a piece of information that I don't need to know (just like I don't need to know the chemical formula of the liquid inside the battery). " I did find the source..." You have found a bad source; keep looking. If you didn't understood by now, I am telling you: when I talk about some s**t, I know all there is to know about that s**t and I don't need to prove you or anyone that I am right; if you want to talk to me, you just need to be smart and also know s**t. Fully charging a device 2 times/day vs charging a device once, means that the first device was used twice as much as the second one; considering my usage, my 7's battery will be at 80% power after 2y or an equivalent usage of 4-5y (if I still charge it 2+ times a day). That's why iPhone 7 battery is better than the one in S6e (for this usage scenarios). Saving some of the battery means I use the phone for 6h instead of 5, but wasting time activating BT when I get into the car for instance, I don't want that; so, for me, preserving the battery makes me do things harder than I do them now.

55. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Holy s**t, you're such a waste of time. You're too fcking dumb to even waste time on. You keep being an ignorant tool who has no clue how batteries work, and the worst part is that you're arrogant about your utter lack of knowledge, as if you're actually an expert. I tried to teach you the basics, but you're still too ignorant and arrogant to grasp them, even when i lay em out in simple terms. You're a perfect example of an Apple fanboy. Someone who has no clue how things work, but he is still arrogant about his lacking knowledge, as if he knows more than the next person. I'm explaining concepts which you don't even grasp, and yet you claim to be knowledable on the subject, you're laughable. You should really think before typing things, it's very evident that you have no filter.

57. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

Because it's your first f**ked up and I support the dialog, I'm going to ignore you rudeness for this time, I'm going to ask you to talk about the subject and keep your f**king opinions about me for your f**king self. You might know stuff, but logic is not one of them. I won't waste time, proving you that I know how a battery work (you should have seen that in what I have said so far) because it's irrelevant and it's irrelevant because as a mobile phone USER I don't deep or over charge the battery, I just plug it in when I see fit to do that (and when the manual - no matter who produces the phone - tells me to). You - just like me - are not a teacher, you're not an expert to teach people stuff, you're a nobody that has an opinion; if one learns something, is because one found logic and understood the info you have provided; if not, it means your Ideeas are full of s**t or have been poorly presented; either way, you don't get to tell that you are teaching stuff or that your stuff is important. If you have a problem with Apple, go talk to Apple - I couldn't care less about fanboysm or hatred toward a company (I only have feelings about people); I use mobile phones made by Apple, Samsung and Huawei; a pc made by HP, a TV set made by Sony, a router made by Asus (which I'm going to change, because it's really bad), the device that is also a fixed phone line is made by Alcatel etc; my office equipment is made by at least 5 other companies. Do you have anything to add, or you're going to keep on talking about dumb things heard on dumb sites, "f**k Apple" and "fanboysm"? Because if you do, you can talk by yourself.

38. worldpeace

Posts: 3127; Member since: Apr 15, 2016

I'm sure that's sarcastic comment, basically he's saying that you can fix battery slow down by buying new iPhone

44. DolmioMan

Posts: 314; Member since: Jan 08, 2018

Apple stated that the newer phones will not be as badly affected. They may still throttle when the battery gets low but I’ve had my iPhone X since launch day and it’s still on 100% battery health.

45. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Still at 100% battery healthy according to who? You would hope that they improved it, it's unacceptable to offer consumers such a s**tty product when they're paying so much for it. You might think that "s**tty" is a strong word, but it's ridiculous that a premium flagship phone can't even operate properly after 1-2 years, because they put a subpar battery into it. What does it matter if your phone is a flagship, if it can't even use those flagship specs at all? I do believe them when they say that it shouldn't be as big of an issue with newer phones tho, but it shouldn't have been an issue to begin with. You don't even hear about these kind of issues from android phones, which there are a lot more of, even the cheap ones haven't had a widespread issue like this.

39. htcisthebest

Posts: 435; Member since: Nov 15, 2011

After the fact..

4. Tech-shake

Posts: 213; Member since: Nov 14, 2016

For god’s sake drop the battery thing and focus on the more important things happening in the tech world. Facebook’s scandal, yes Facebook not l just Cambridge Analytica, is just the tip of the iceberg when it comes to consumer privacy scandals. We are still unaware what kind of data google, amazon, Microsoft, and even Apple collect from their users. In addition we still don’t know where our data is going and how much this is effecting us!

5. Trex95

Posts: 2380; Member since: Mar 03, 2013

Exactly.

12. therealestmc

Posts: 679; Member since: Jul 23, 2012

Who gives a s**t. Anyone who think Facebook, Apple, and Google are selling your data is freaking naive. Facebook depends on selling your data. How do you think Facebook pay their bills? Delete your Facebook account or shut the hell up.

13. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Maybe all Apple data goes to China? Wasn't iPhone jailbreak by Chinese? They probably already knew too much about IOS that they don't tell us.

27. lyndon420

Posts: 6733; Member since: Jul 11, 2012

Well said. So until then everyone will continue to play with FaceID, iris and fingerprint scanners.

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