This iPhone 7 dummy is allegedly an exact copy of the real deal

This iPhone 7 dummy is allegedly an exact copy of the real deal
The iPhone 7 leaks and rumors are running rampant, with pictures of back panels, dummies, and knockoffs popping up all over the Internet. Out of the heaps and hurdles came out this video, where the presenter admits that what she is holding in her hands is a duplicate. However, she and whoever writes comments on behalf of this YouTube channel claim that the dummy has been built by someone that is directly involved with the Apple supply line. Of course, the leakster is kept a secret for understandable reasons.

So, what do we have? The modified plastic antenna bands are seen again, the two speaker grilles on the bottom as well. The absence of a headphone jack gets reiterated. The camera bump is still there and it is in that new “hill style”, which we've seen in other leaks, instead of the iPhone 6 ring-like outgrowth. There's also an iPhone 6 in the video for comparison purposes, showing again that the new handset's design isn't going to evolve that much.

All in all, nothing new was revealed. Features (or the lack of such) and design choices get reiterated over and over and, if the claim that this is an exact duplicate built by someone in the supply line is true, we pretty much know what the iPhone 7 would look like 2 months before its official announcement. Is nothing sacred anymore?

source: BeSound via NoWhereElse



1. GeorgeAF

Posts: 87; Member since: Feb 25, 2014

I was not much of a iPhone 6 and 6s fan, for me the iPhone 5s was beautiful. But the iPhone 7 is clean and that makes the design admirable. I like this one

14. kajam

Posts: 220; Member since: Jun 24, 2015

Till me what is the difference between the 2 other than a big giant protruding camera I can missed the beauty of the new design

16. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

There was nothing beautiful... It's Apple lol ... BORING


Posts: 1168; Member since: Oct 05, 2015

Disgraceful, Apple. Trying to maximize profits by cutting R&D and using the essentially the same design. Shame on you!

7. AlikMalix unregistered

1. Apple has upped its R&D spending this year by several billion: " According to Apple's most recent regulatory filing, a total of $2.51 billion was spent on R&D operations during the three-month period ending in March, a figure up 31 percent from the same time last year. The outlay comes out to 5 percent of Apple's net sales for the quarter, a significant increase for a company that normally commits around 3 percent to R&D activities. On a six-month basis, R&D costs hit $4.9 billion, or 3.9 percent of net sales for the period, up 29 percent from $3.8 billion and 2.9 percent of net sales in the year ago quarter. As in years past Apple said the spending escalation was fueled by an increase in hires and "related expenses," including compensation and material costs. ". Bloomberg. Last year Apple spend 8.1billion in R&D being the second highest tech company overshadowing everyone except Google which is ONLY SLIGHTLY HIGHER AMOUNT OF 9.1 billion (and that accumulated from the entire parent organization - Alphabet, Google included). You probably read the articles that play with numbers by only staring percentage of r&d spending compared to company's revenue: well if Apple is worth 233 billion and Google is only 66billion - of course it seems like Apple isn't investing as much. But nominally it actually invests just as much as Google. Also you gotta understand that apples expenditures are focused and Googles are not, just gambling, based on what's investsd and what's actually makes it to consumers hands. Both ways are not wrong or right - just how companies choose to operate. About 3.8 billion of googles r&d last year were wasted on "moonshots" (not photos of the moon, but r&d spending that brought absolutely nothing). TLDR: Look at real dollar value spent vs percentage points and you'll realize that Apple spends just as much as Google and much much more than the rest of tech companies.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

But they didn't use it on the iPhone 7. They spent the extra money probably for the next model. But you can see nothing new is here. First off, the comparison to Google is stupid. Google isn't a hardware company, they make software. They only design the Nexus, they don't manufacture the parts of the phone itself. So I expect since google doesn't make hardware, its R&D budget would be lesser than a company that actually does sell nothing but hardware. But again defending Apple, you missed the obvious. Considering Samsung sells/Makes lots of products, then their over-all spending would be higher than a hardware company like Apple who only makes 2 products.

11. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple stole from Xerox, and ever since they have been simply copying and copying and copying and copying. $200B -$8B in R&D. Now. Lets guess where the money all went. The iPad Pro is 99.9% identical to the iPhone Air 2. Same size, same resolution. Got a new CPU with 1 less core. It got the iPhone's 6S camera and 2 extra speaker cutouts and it received a $100 increase in cost. Next, The iPhone 7 compared to the iPhone 6. Looks like its 97% identical. The case design is 100% identical with the antenna bands moved to the edge of the top and bottom. Might get a new color option (rumored). Has a 12MP camera, but based on the outside lens size, likely has slightly better optics. Has new CPU/GPU. Other than the typice speed bumps, camera bumps and the like, the phone "physically" remains the same. iOS10? Surely didn't cost $8B in R&D. So I can only assume some went to TSMC to make the chipset for the next phone, some went to Samsung to pay for all those AMOLED displays for the next phone and the rest when into some software benefits also for the next phone. They did almost nothing with this phone. It is basically what many fans are even saying, and iPhone 6SE/SS. Apple put roughly 0% R&D into this phone. The S7 has more R&D does vs the iPhone. Though the S7 in fairness uses a SIMILAR design to S6 and I would say is maybe 98% identical physically to the S6. But it surely takes more R&D to water-proof the design vs just moving the antenna bands. The S7 also received the typical speed bumps. But considering Samsung spent roughly $14B in R&D, in fairness I can say very little of that went to the S7. But I bet more went to the S7 vs the iPhone 7. Since Samsung makes 100's of different electronics and devices, that aren't even phones, it explains in fairness why their R&D budget is larger. So it wouldn't be totally fair to compare Samsung to Apple in this area as I said about you comparing Google to Apple. But what you do see is, far more difference in Samsung's offering vs what Apple is offering. Apple is using the same phone deisgn for the 5th year in a row. While Samsung used the same design 2 years in a row. SEE THE DIFFERENCE. I do recall seeing a post last week rom you talking about how its hypocritical to call Apple out for reusing the same design and Not Samsung. In fairness it would be. But using the same design twice is not the same as using 5 times. That once and half times more. For a company with $200B and is lazy and greedy to a company who spends far more money and actually gives use something for it.

15. kajam

Posts: 220; Member since: Jun 24, 2015

So I guess your last name is Cook coming up with all these numbers

17. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

Money spent to see the same thing every year

3. JunitoNH

Posts: 1946; Member since: Feb 15, 2012 begins......

4. Achillias

Posts: 52; Member since: Sep 24, 2015

What's the point of showing the blue iPhone. The iPhone 7 doesn't exist in that specific color.

5. htcisthebest

Posts: 435; Member since: Nov 15, 2011

This is a freaking ugly design..also the back camera module looks like copy from LG G5. It's no wonder Apple is going downhill.

8. ZeroCide

Posts: 810; Member since: Jan 09, 2013

Apple R&D is a giant copy machine

6. Firenze91

Posts: 205; Member since: Nov 19, 2014

i love this dark so excited, can't wait to see what apple brings to the table

9. belovedson

Posts: 1060; Member since: Nov 30, 2010

I am completely surprised by the same exact shell as the 6 with little change overal in design. The gigantic camera hill is hideous to look at

13. deviceguy2016

Posts: 826; Member since: Jun 16, 2016

A hill it's mt. Everest lol

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

With a camera lens that size, Appel really needs to move the camera to the center. When and if they ever offer a phone with dual cameras and its still into he corner, its going to be one unstable phone on its back.

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