These are the most popular phone screen sizes

These are the most popular phone screen sizes
While you are proudly perusing your Quad HD resolution flagship, did you know that HD is still the most widespread resolution globally? Or that average smartphone screen diagonals seem to be correlated with a country's location, and/or economic development? 

Well, that last bit of info comes from the latest DeviceAtlas research report on the growing smartphone trends, which includes the most popular screen sizes for 2017, based on mobile web traffic data collection around the globe. It turns out that the larger the screen diagonal, the most likely it is that the country is in the emerging nations cohort. 

That makes sense, as many of their more rural sections skipped the personal computer boom, and jumped straight into the smartphone revolution, thus the handset in their pocket (or, rather, backpack) is currently their main computing device, so the bigger the screen, the better. A 5.7" diagonal is hugely popular in India and Malaysia, for instance, with more than a quarter of the phones in circulation, while 5.5-inchers take another quarter.

It's the golden middle of about 5" that is the most popular globally, however, while tiny 4-inch screens are still the rage in many places, taking from 9% of the market in the US, for instance, to the whopping 16% in South Africa. These are mainly iPhones, of course, and, with Apple rumored to grow its average iPhone screen sizes this year significantly, the trend is clear, and the only way is up.

source: DeviceAtlas



1. libra89

Posts: 2282; Member since: Apr 15, 2016

This is very interesting. I'm with the 4 inch screen size club.

25. sgodsell

Posts: 7382; Member since: Mar 16, 2013

4" is for kids and little people. Plus the iPhone SE doesn't even have a resolution that supports HD. Let it die.

2. Landon

Posts: 1245; Member since: May 07, 2015

I can't go smaller than my 5.7" Note 5. I'm glad the trend is smaller bezels so a large screened phone can still fit in my pocket.

24. andynaija

Posts: 1259; Member since: Sep 08, 2012

I'm using a Note 5 as well, but if I was to go down I wouldn't go down past 5.5" with my previous Blackberry PRIV being an exception.

3. YeahYeah

Posts: 250; Member since: Mar 16, 2016

Phonearena what are you smoking.. "still the rage in many places, taking from 9% of the market in the US, for instance, to the whopping 16% in South Africa. These are mainly iPhones, of course" I am a South African and I can tell you that the 16% is not iphones. Mostly Samsung small phones followed by Huawei, Nokia, etc.. I can bet 4' iphones are less that 1% here in South Africa. I know you love iphones but please research before you. Well I am Galaxy S8 owner..

4. nodes

Posts: 1160; Member since: Mar 06, 2014

it's not Phonearena, DeviceAtlas who stated that. Just look at the source.


Posts: 234; Member since: Sep 24, 2015

But they follow every single s**t about apple weather it's true or not

9. nodes

Posts: 1160; Member since: Mar 06, 2014

if you really hate what Phonearena is doing, why are you here then?

10. YeahYeah

Posts: 250; Member since: Mar 16, 2016

Short summary was edited by phonearena. We don't usually buy small iphones cause they are very expensive. We buy small phones from Samsung, Nokia, Huawei, Lenovo, and other courier branded phones cause they're 4 to 5 times cheaper than the cheapest Iphone. So I doubt the short summary is from the source

23. nodes

Posts: 1160; Member since: Mar 06, 2014

DeviceAtlas is even more specific. "..These devices are mostly iPhone 5, 5C, 5S, and the SE".

11. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Check the source again.. DeviceAtlas didn't specifically said 16% smartphone in South Africa is mostly 4" iPhone.. It's all just bad wording on PhoneArena's side..

8. amasog

Posts: 552; Member since: Aug 22, 2013

Really? Do you have any statistical data or link to backup your claim? Or you are just assuming?

12. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Well, he live there, so he know a few things about this topic. And you can't argue with him unless you also live there :-/

13. NickHill

Posts: 388; Member since: May 07, 2016

Living there and doing surveys there are two different things.

26. Rigbaby

Posts: 98; Member since: Nov 06, 2014

He's largely correct. It actually depends quite a bit on where in South Africa he lives too, but where I'm from in South Africa most people get small cheap phones and then most of the people who buy expensive phones will get iPhone or Samsung.

7. Rangerboy505

Posts: 22; Member since: Sep 09, 2016

I love my 4" screen, and being from Canada it shows. So why make a bigger one when we are happy with what we have?

14. Jrod99

Posts: 739; Member since: Jan 15, 2016

My aging eyes require a 5.5 at least.

15. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

5.5in-5.7in for me.

16. TerryD

Posts: 546; Member since: May 09, 2017

Can you also do an analysis of the most popular aspect ratios?

17. Anonymous.

Posts: 423; Member since: Jun 15, 2016

No less than 5 inches! Anything lower is a joke to me.

18. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

I want 6.5...

19. WAusJackBauer

Posts: 455; Member since: Mar 22, 2015

Errr where's the 5" screen group? That's the perfect size.

20. Obádárà

Posts: 218; Member since: Nov 02, 2015


21. darkkjedii

Posts: 31092; Member since: Feb 05, 2011

The bigger the better, loving my 6.3 inch Note 8.

22. LsZhet

Posts: 1; Member since: Feb 08, 2018

I have to agree on the 5.5 inch because in Malaysia I assume 50% is using iPhone. Using iPhone = rich & proud.

* Some comments have been hidden, because they don't meet the discussions rules.

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