The numbers keep dropping, but Amazon still planning to ship more tablets than anyone but Apple in Q3

The numbers keep dropping, but Amazon still planning to ship more tablets than anyone but Apple in Q3
The rumors about an Amazon-branded Android tablet are persisting, but the numbers are still on the decline. Originally, the rumors had Amazon shipping between 4 and 5 million tablets by August or September of this year. Then just over a week ago, supply shortages because of iPad 2 manufacturing lowered that estimate to between 1.5 and 2 million tablets by Q3 of this year. Now, estimates have been recalibrated again, with DigiTimes putting the number closer to a conservative 1 to 1.2 million tablets this year. Of course, even at that rate, Amazon would be the biggest single shipper of tablets behind only Apple in the third quarter of this year. 

Apple is ahead by a wide margin with plans to ship between 14 and 15 million tablets in Q3 of this year. But, if the numbers hold true, Amazon would be the second biggest shipper of tablets in Q3, as Acer, Asustek, Samsung, HP, and RIM are all targeting between 750k and 900k tablets each for the quarter. Of course, the Amazon tablet is still a rumor at this point, and has not been officially confirmed by any sources, though Amazon CEO Jeff Bezos has hinted at a tablet in the works.  

The rumors are still pretty thin, but assuming Amazon does launch a tablet, it will likely be most similar to a Nook Color. It will not be running Honeycomb, nor will it have any of the official Google apps, because Amazon will no doubt be putting their own Appstore on the tablet. And, according to Google rules, forgoing one Google App, in this case the Android Market, means you cannot use any other Google apps including Gmail or Maps. However, compared to the Nook Color, the Amazon Appstore does have a much wider selection of apps, and so will be more of a full fledged tablet experience, and less of an eReader Plus experience. Especially considering the rumors that Amazon will be building in their video streaming service to the tablet. 

Time will tell. But, if Amazon is launching a tablet, we're really hoping for a Mirasol screen, because we're starting to go a little blind around here from reading on LCD screens. 

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10 Comments

1. The_Miz

Posts: 1496; Member since: Apr 06, 2011

All of these companies piggybacking off Apple.

2. Galen20K

Posts: 576; Member since: Dec 26, 2008

Apple wishes, Apple = Junk

3. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

Sorry Galen, but reality proves otherwise. Keep dreaming.

6. The_Miz

Posts: 1496; Member since: Apr 06, 2011

If junk = $billions of dollars every year, then give me some of that junk.

7. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Apple's business model is brilliant. You can see how brilliant it is by Apple Fanboys. Short of sports teams you really don't see the same level of dedication to something so arbitrary. It's a borderline cult. They take low cost products, but cause it's got Apple stuff, they jack up the price. The old test is still out there, Price an apple laptop against a PC laptop. In order to price them similar, the PC will be far superior in features. Same is true now with Handsets and tablets.

8. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Right, and I suppose paying $500 for a inferior Droid phone is better, right?

9. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Inferior in what way? More free apps? More customization? Higher end features? How would you like access to LTE or WiMax on an iPhone? Tough titties, only way to do it is to buy a hotspot and pay a buttload more per month.

11. Tech unregistered

I think Galen you are sleeping in 18th century.

4. bossmt_2

Posts: 459; Member since: Oct 13, 2009

No one is piggybacking off of Apple. Tablet PCs have been around for a long time. The idea isn't new. All Apple did was take the iPod Touch and triple it in size. At least Android is trying to be creative. Not churning out the same products with minor tweaks and making insane profits cause people buy what Apple tells them to buy. On that note, I'm not all that inspired by this tablet. Their best shot is to make the entry pricing point super low hoping to make money on their apps or Prime video service. But I'd rather have a true blue honeycomb tablet. With the price drop on the Xoom, and the already comparatively low price on the Transformer, there are lots of good cheap options out there.

5. WhatIf unregistered

Not interested. Sorry Amazon.

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