The most popular Windows Phone device probably isn't what you'd expect

The most popular Windows Phone device probably isn't what you'd expect
A 4-inch, 480 x 800 pixel resolution IPS display, a dual-core processor clocked at 1GHz, measly 512MB of RAM, and an underwhelming, 5-megapixel camera — those are the specs the most popular Windows Phone device carries, according to the latest numbers from AdDuplex.

Based on data from over five thousand apps running the ad network's SDK, the stats are current as of May 14th, and pin the #1 tittle to a device released over two years ago — the Nokia Lumia 520. Not only is the entry level smartphone most popular worldwide, but it is so by a very wide margin, with 21.6% of the pie, followed by the Nokia Lumia 630 with 10.2%. That's over two times the numbers. Other popular Windows Phone devices include the Lumia 535 (6.7%), Lumia 625 (6.3%), and Lumia 635 (6.3%). There's not a single recent flagship in sight.

As for the US census, it's looking a bit better, as several flagships have made it to the list, though each one over a year old. Still, the most popular Windows Phone device stateside is the Lumia 635 (29.8%), with the Lumia 521 (11.8%) and Lumia 630 (7.6%) being distant second and third. Of those, a third were sold by AT&T, with Cricket and T-Mobile following behind in volume moved.

Lastly, the findings also reveal an enviable (from Android's standpoint) split in OS versions. Indeed, Windows Phone 8.1 is now on 74.2% of devices, followed by 16% for Windows Phone 8, 7.5% for Windows Phone 7, and 2.3% for Windows Phone 10 — up 1.6% since last month. It would appear that more and more people are curious to try Microsoft's upcoming platform.

At this point, is anybody surprised by these numbers?

source: SlideShare

Related phones

Lumia 520
  • Display 4.0" 480 x 800 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1000 MHz
  • Storage 8 GB + microSDXC
  • Battery 1430 mAh(9.6h 3G talk time)



1. Planterz

Posts: 2120; Member since: Apr 30, 2012

The 520/1 was exactly what I expected as the most popular WP device. They were cheap even before they were reduced to dirt-cheap ($30), and they run just fine for what they are. I see people with them all the time. Of course, none of them actually LIKE the phone, but nobody likes top ramen, mac and cheese, and PPJ sandwiches for every meal, but if you're broke, you've gotta make do with what you can get.

34. Doakie

Posts: 2478; Member since: May 06, 2009

I don't understand how the 520 & 521 can be lumped together yet the 630 & 635 are separated... The only difference between the 630 and 635 are frequency bands... If they were lumped together the 630/635 would account for 16.5%. Which is a much closer second place.

36. TheRequiem

Posts: 245; Member since: Mar 23, 2012


2. TyrionLannister unregistered

It's what I expected.

5. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Me too.. And got one here with me.

3. gaming64 unregistered

Again, entry level smartphones selling more than flagships is a total slap to my groin.

7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Well not everyone got enough money to buy high end phones. It was pretty good device when launched after the latest updates mine got too laggy. Though it received many updates.

11. Wiencon

Posts: 2278; Member since: Aug 06, 2014

And believe it or not, but there are a lot of people that want their phone just for calling and texting.

26. gaming64 unregistered

If people wanted a phone just for texting and calling, they shouldn't be buying a phone for more than $600. Most flagships today are just status symbols. Even some in my school have flagships.

32. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

It matches the demograph of wages rather well actually. 70+% of android phones are low end cheaper devices. iPhone really doesn't have this, but I see more iphones with a broken screen not able to replace it than I do any other phone.

38. downphoenix

Posts: 3165; Member since: Jun 19, 2010

well given how good the entry level WP phones are, it's not that surprising. They definitely are a smoother experience than an entry level Android (though that is changing thanks to some key android models).

4. Kruze

Posts: 1285; Member since: Dec 30, 2014

It's what I expected too.

6. livyatan

Posts: 867; Member since: Jun 19, 2013

In translation - the high end Lumia sales are disastrous.

12. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Because there hadn't been any in a looooong time


Posts: 950; Member since: Feb 23, 2014

So what is the top end windows phone? The flagship?

14. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Lumia 930/1520

9. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

The li'l champ.

10. pureviewuser

Posts: 501; Member since: Nov 11, 2012

It's their fault for being in this state they could've done so much better for crying out loud a two year old flagship says it all I'm a Microsoft fan through and through but it seems they're always late to the party.

15. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Nope, they are releasing the flagship with window 10

17. hemedans

Posts: 761; Member since: Jun 01, 2013

i have lumia 620 with same chip as 520, krait 300 clocked at 1.0ghz. amazing this phone work with quickcharge, i use note 4 chrger and it take only 30 minutes to be full.

21. slannmage

Posts: 289; Member since: Mar 26, 2013

A 1030 is the only reason I'd ever buy a Windows Phone again,

22. Planterz

Posts: 2120; Member since: Apr 30, 2012

I'm guessing you mean the 1020? The one with the xenon flash and 41mp camera? That's really the only one I'd be interested in myself, since you can pick them up for pretty cheap used these days. I've only had very brief experience with WP, and I didn't like it. If I gave it a more thorough try it'd have to offer more than just the clunky interface and mediocre app selection, it'd have to be something like the crazy camera on the 1020. Years ago I had a Sony Ericsson 905, with an 8.1mp camera (the highest at the time) and xenon flash, and to this day some of the best pics I've taken with a phone were with the 905.

39. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Im sure he meant 1030, as in a sequel he hopes exists.

23. lamseunyau

Posts: 38; Member since: Apr 27, 2015

I expected the HTC One M8 Windows.

25. Planterz

Posts: 2120; Member since: Apr 30, 2012

I've never seen one in the wild.

27. brookehiggins007

Posts: 11; Member since: May 27, 2015

I personally think that window phones are not being appreciated by Phone lovers for being complex and complicated. These are not easy to use.


Posts: 2817; Member since: Oct 03, 2012

Waiting for new high-end Lumia's, 940 and 940XL will have USB-Type C and removable battery!

30. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I think Windows Mobile smart phones wont really take off until Windows 10 Operating system Universal apps are really being made for Windows 10 Tablets. Microsoft's Surface Pro 3 is a hit and the Surface pro 4 is just around the corner. the Surface 3 Atom CPU tablet with 4 gigs of ram although not as powerful as the Surface pro 3 is going to get more market share. these Windows 10 tablets and the Windows 10 Tablets made by Microsoft's OEM partners getting Universal apps from more developers will produce apps that will trickle down to Microsoft Windows smart phones because they can easily be made to work on a Windows Mobile smart phone. I think Developers should invest in making universal apps for Windows 10 tablets because they are now as cheap a some Android Tablets come preloaded with MS office and "lots of People are buying them" for Business and pleasure.


Posts: 2817; Member since: Oct 03, 2012

Lumia 940 3000mAh Removable Battery USB Type C 5,2" 2560x1440 3GB Ram 32GB Internal 5MP Front Camera 20MP Pureview Camera Snapdragon 808 64bit hexacore-soc Lumia 940XL 3300mAh Removable Battery USB Type C 5,7" 2560x1440 3GB Ram 32GB Internal 5MP Front Camera 20MP Pureview Camera Snapdragon 810 64bit hexacore-soc

35. gaming64 unregistered

In to the resting.

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