Based on data from over five thousand apps running the ad network's SDK, the stats are current as of May 14th, and pin the #1 tittle to a device released over two years ago — the Nokia Lumia 520. Not only is the entry level smartphone most popular worldwide, but it is so by a very wide margin, with 21.6% of the pie, followed by the Nokia Lumia 630 with 10.2%. That's over two times the numbers. Other popular Windows Phone devices include the Lumia 535 (6.7%), Lumia 625 (6.3%), and Lumia 635 (6.3%). There's not a single recent flagship in sight.
As for the US census, it's looking a bit better, as several flagships have made it to the list, though each one over a year old. Still, the most popular Windows Phone device stateside is the Lumia 635 (29.8%), with the Lumia 521 (11.8%) and Lumia 630 (7.6%) being distant second and third. Of those, a third were sold by AT&T, with Cricket and T-Mobile following behind in volume moved.
Lastly, the findings also reveal an enviable (from Android's standpoint) split in OS versions. Indeed, Windows Phone 8.1 is now on 74.2% of devices, followed by 16% for Windows Phone 8, 7.5% for Windows Phone 7, and 2.3% for Windows Phone 10 — up 1.6% since last month. It would appear that more and more people are curious to try Microsoft's upcoming platform.
At this point, is anybody surprised by these numbers?