The good, the bad and the ugly: some thoughts on MWC 2017

This article may contain personal views and opinion from the author.

While this year’s Mobile World Congress isn’t over yet – we have until Wednesday for that – but it might as well be, as all of the big stuff has already been announced, analyzed, and previewed a million times over, and the only thing left to do is aimlessly wander about the showfloor. For me, however, this year felt somewhat underwhelming – with the Samsung Galaxy S8 being a no-show, and the LG G6 having leaked well in advance, few things managed to surprise.

For what it’s worth, however, some of the new devices this year were still pretty cool, even if they weren’t as groundbreaking. Then again, some things were less than good, too, and a bunch of stuff even bordered on the awful, but, of course, everything is subjective, and even more so in the smartphone world, where one man’s must-have feature can be another’s dealbreaker. Still, this particular author has opinions™, and isn't afraid of sharing them with you, so buckle up:

The good


LG G6



Like it or not, LG’s newest flagship certainly has people excited, thanks to the company’s strategy of slowly shining a spotlight on the phone’s features way before its official reveal. This, combined with the weirdly high amount of leaks, made the G6 the definite winner of this year’s MWC before the event even started. The device is definitely a much better contender for the top spot in the flagship race than its predecessor, the G5, as it ditched the modular gimmick and focused on the features users actually need.

While it could be argued that the end result is a much more boring device, when it comes to top-of-the-line smartphones, boring may actually be better, since it’s the only logical product of the one-size-fits-all approach the industry has settled on. And, to be frank, there are a few unique features crammed in there, too: there’s the wide-angle cameras, the curved-corners 18:9 screen, and also the good looks. So with such little competition, the G6’s problems manage to not overshadow its positives, making it a definite winner this year.

Huawei P10 and P10 Plus



While Huawei has little market presence in the US, it’s still an important device manufacturer in Asia and Europe, and has been consistently releasing quality smartphones for years. The newly-revealed P10 and P10 Plus continue that tradition by closely following in their predecessors’ footsteps: in fact, one could criticize the company for making them almost identical to last year’s P9 and P9 Plus. But why fix what wasn’t broken in the first place?

Where the new flagships shine the most is their looks: following Huawei’s recent partnership with Pantone, the P10 and P10 Plus come in a variety of new colors, and feature one of three different finishes. One of them, dubbed “Hyper Diamond-Cut”, promises no fingerprint marks and no scratches, which is a welcome addition for many. The devices also offer top-of-the-line specs, including good front and back Leica-branded shooters, making them more than capable of serving power users’ needs.

Nokia / HMD Global


Even a new and relatively small company, such as HMD Global, couldn’t escape from leaks, but even if we knew a lot about the new Nokia 5, Nokia 3, and Nokia 3310, they still managed to surprise with their good-looking designs and pretty okay specs. Even though the lack of a flagship is somewhat disappointing, it’s also completely understandable, and what we’re getting until that’s ready is pretty good, too. The showstopper here was, ironically, a cheap feature phone rather than one of the more powerful devices, but the attention to detail HMD Global has shown so far certainly has me excited for the future of the Nokia brand.

The bad


BlackBerry and Alcatel



Here’s a lesser-known fact: TCL Corporation, the manufacturer that bought the rights to the BlackBerry name, also owns the Alcatel brand. Both of them, however, managed to disappoint in their own unique way. The BlackBerry KeyOne, previously known as the Mercury, is actually a pretty fine device, but the company has once again decided to price it at an exorbitant price which firmly does not fit the specs, no matter the brand they’re attached to. Meanwhile, the Alcatel division has only showed a bunch of low-to-mid rangers with little to no oomph. Then again, the company has always relied more on selling extremely cheap phones than it has on specs, so there's little surprise there.

Samsung's bet on tablets



Hey, Samsung, the ultra secretive approach to device reveals only works when people aren’t leaking said devices left and right. So how about you stop pretending we don’t already know pretty much everything there is to know about the S8 and S8+ and finally unveil them? Or even better, implement better security practices next time, so we don't have to go through the same ordeal again.

While the new tablets the company showed off were somewhat impressive, the market for them certainly isn’t, no matter what the company says, and chances of Samsung singlehandedly revitalizing it are pretty slim. Or, in other words: these devices won’t sell nearly well enough to merit being the centerpiece of the biggest press conference at the biggest mobile event of the year. So thank you, Samsung, but that was a miss.

The ugly


The ZTE Gigabit phone


Where everyone expected to see an impressive new device by a lesser-known manufacturer, the ZTE Gigabit phone managed to fail in pretty much every regard. First off, this isn't even a real phone: the device that was shown off was just a proof-of-concept prototype, which will never be sold to actual customers. Secondly, the technology ZTE was bragging about is nothing that revolutionary: the Snapdragon 835, also known as the chipset powering both the Samsung Galaxy S8 and the Sony Xperia XZ Premium, features the very same LTE modem the ZTE device uses, and, unlike the Gigabit phone, these devices are actually real, and will, in fact, be released very soon. So write that one down under “cheap marketing gimmick.”

Sony’s atrocious naming scheme



Even in a market notorious for its difficult-to-comprehend device names, Sony’s Xperia line still manages to be the worst offender by a long shot. Sure, the devices themselves look pretty okay specs-wise, but why does Sony expect anyone to care, when its newest flagship, the XZ Premium, is named almost literally the same as a device from last year? Oh, and there’s also the XZs, which does nothing but further complicate the matter.

And how come the sequel to the XZ is called the XZ Premium, but the sequel to the XA is the XA1? And let's not forget that there's also an XA1 Ultra variant, which complements last year’s XA Ultra, and those are just the latest devices. This lack of consistency, combined with the almost identical look of most Xperia phones for the past few years, kills pretty much any hope of meaningful brand identity for Sony, no matter how good the actual devices are.

Wrap-up


So here we are: MWC 2017 was undeniably huge, but still, we were left a bit underwhelmed – companies kept on trucking pretty much the same way they have been for years, for better or worse. While the stars of the show were certainly impressive, I still found myself wanting more, as almost every company in attendance chose to play it rather safe. Granted, there were a few curveballs, such as the new Nokia 3310, or the Xperia Touch, but they were made mostly for enthusiasts, more PR stunts than real products.

Still, all opinions are subjective, so what did you think of this year's Mobile World Congress – was it a letdown or a success? Feel free to let us know in the comments below.

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38 Comments

1. Plasticsh1t

Posts: 3097; Member since: Sep 01, 2014

PA why do you hate Sony so much?

8. jphiller87

Posts: 92; Member since: Apr 23, 2015

Garbage>Sony

11. liberalsnowflake

Posts: 273; Member since: Feb 24, 2017

Garbage can still be recycled but note 7 can't be recycled thus samsung faced an embarrassment during the samsung galaxy tab event

20. sissy246

Posts: 7060; Member since: Mar 04, 2015

You are a embarrassment to your parents

24. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

So is your English.

34. sissy246

Posts: 7060; Member since: Mar 04, 2015

Sure you know what this means F-OFF

26. liberalsnowflake

Posts: 273; Member since: Feb 24, 2017

Sissy don't get personal sweetheart

35. sissy246

Posts: 7060; Member since: Mar 04, 2015

It just gets old. The note 7 is gone, dead, no more.

29. trojan_horse

Posts: 5868; Member since: May 06, 2016

Huh? The Note7 can actually be recycled... like it's display, for exaple... along with its camera sensor, s-pen, and so on. Stop talking out of your ass.

30. kabiluddin

Posts: 275; Member since: Feb 28, 2015

Na, Sony > Garbage > Samsung>Samsung's garbage fanboys.

10. Jason2k13

Posts: 1458; Member since: Mar 28, 2013

No hate, but c'mon Sony Xperia Xzs? that does sound silly.

21. medtxa

Posts: 1655; Member since: Jun 02, 2014

Yeah it should've been Sony Z6,Z7 with refreshed design. instead they just change the name to make it sound like refreshed Sony, but the plot is still the same old design.

31. kabiluddin

Posts: 275; Member since: Feb 28, 2015

Yes, it does sound silly so does the Samsung Galaxy S7 edge. But Samsung wh*re like you didn't complain about it did you.

12. liberalsnowflake

Posts: 273; Member since: Feb 24, 2017

Because sony is direct threat to their beloved apple

23. sissy246

Posts: 7060; Member since: Mar 04, 2015

Ooook I don't mind Sony at all, but that will never happen.

25. talon95

Posts: 992; Member since: Jul 31, 2012

Sony has never been a threat to anyone in the mobile industry.

2. RAV4CAD

Posts: 96; Member since: May 03, 2016

I think the keyone is a beautiful and unique smartphone.

3. tallius

Posts: 7; Member since: Jan 18, 2017

So Sony flagship version of the XZ series is named XZ premium and the XZs which had horrible and confusing names? Also same look for the past several years? I'm totally not gonna bash an "innovation" brand but don't they have the same design but freaked out? Also on the spec part. Isn't the X series midrangers and they slowly improve and phone arena is expecting them to heavily improve their phone with different design? The XZ premium is the successor for the z5 premium while being introduced in Sony's lastest flagship series but gets hated for bad naming scheme and design? I do not know if phone arena just hates Sony or their being payed to spread hate to limit their popularity.

6. Plasticsh1t

Posts: 3097; Member since: Sep 01, 2014

The hate is real. They have a problem with the name "XZ Premium" & "XZs" but they're fine with "Galaxy S6 Edge Plus" or "Galaxy Note 10 inch 2014". Wtf ?!

15. sissy246

Posts: 7060; Member since: Mar 04, 2015

Why so salty lol You know it's iphonearena. Anyway I agree with you, I see nothing wrong with the name.

4. medtxa

Posts: 1655; Member since: Jun 02, 2014

so sony is on 'meh' category?

28. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

Yes because after many frustrating hours of finding flaws with their phones they finally decided to bash their naming scheme.

5. SleeperOne

Posts: 370; Member since: Feb 25, 2017

'Kaloyan' is a truly unfortunate name, I'm so sorry. Nokia and Sony really knocked it out of the park. Never thought I'd see such performance with the legend again.

7. jphiller87

Posts: 92; Member since: Apr 23, 2015

Sony is garbage

9. Madmax

Posts: 110; Member since: Aug 19, 2016

Wtf? Everything is good in MWC, except for the 4k display on XZ premium, it's super slow mo cam, bigger pixels, DRAM chip, first phone to come up with 835 chip, nice gorilla glass 5 glass body, almost beautiful design...... Yes PA.. you are absolutely right... The Sony Xperia XZ premium is absolutely ugly just because of it's Naming scheme... i often wonder why they don't ask you all before naming their phones... THE AWESOMEST PHONE WOULD HAVE BEEN S8, HAD THEY BEEN ANNOUNCED IN MWC, ISN'T IT P. A!?

13. jellmoo

Posts: 2561; Member since: Oct 31, 2011

I'm honestly not sure how you can call the LG Gmeh a "Good" device. It is a great 2016 device. Almost as good as the S7 edge. That should tell you how meh it is in 2017. And yeah, the KEYone is overpriced. But at least it did something that got people talking. Is it the best thing ever? Probably not. But a super long battery with a physical keyboard is a niche win for people that don't care about gaming on their devices.

19. medtxa

Posts: 1655; Member since: Jun 02, 2014

blackberry should aim for best seller or at least a better-seller, imo it's better than selling overpriced device that aimed for minority. LG with inovative bezel-less design is the best phone right now.

27. jellmoo

Posts: 2561; Member since: Oct 31, 2011

Tell it to TCL, not Blackberry. And they have the Dtek 50 and 60 in that category. The KEYOne is catering to a different group, one that has zero representation otherwise. The G6 is all looks up front, until you turn it around and see the hideous back.

36. medtxa

Posts: 1655; Member since: Jun 02, 2014

Why not tell blackberry to tell it to TCL? lol what's the difference.

37. meanestgenius

Posts: 21742; Member since: May 28, 2014

@medtxa The difference is that BlackBerry only handless the software for their branded smartphones. TCL handles everything else, from design and manufacturing to marketing, pricing, and regions it's sold in (with the exception of the Indonesian and Indian regions). And jelimoo is correct: The KEYone is for the niche market of business and enterprise. That's the core market of BlackBerry branded smartphones that they would be foolish to ignore.

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