The first official Sony Xperia Z3+ ad focuses on two-day battery life

The first official Sony Xperia Z3+ ad focuses on two-day battery life
Having just announced the Xperia Z3+, Sony has also dropped its first commercial for the device. The 90-second short suggests that those using the handset can "embrace the power to explore" thanks to the waterproofing and two-day battery life on offer. While the Z3+ might not seem a major upgrade over the preceding Z3, a full two-days' usage on a 2,900mAh battery is definitely worth showing off about, provided that customers actually experience such satisfying battery longevity, of course.

Let's be honest, the Xperia Z3+ is not going to get most people on their feet. Sony's sort-of-but-not-really-new flagship looks much like the Z3, and aside from the customary processor bump, doesn't bring a great deal more to the table. Having made some real noise at last year's Mobile World Congress with the Xperia Z2, it's fair to say that the PlayStation maker hasn't really consolidated as yet. A bit like how the HTC One M9 feels like a feeble rehash of the M8, the Z3+ is scarcely discernible from the Z3, and the fact that it packs Qualcomm's controversial Snapdragon 810 SoC will do little to help matters.

With the same display and seemingly identical rear camera, the real changes from the Z3 are those obscured by the slightly thinner housing of the Z3+. The battery, as aforementioned, has been down-sized to just 2,900mAh, and with an octa-core processor, 3GB of RAM and an Adreno 430 GPU to run, one might have assumed that the battery could not last out a whole day. Miraculously, though, the Z3+ can apparently run for "up to" two days without charge, and with a rugged design that includes an IP 65/68 dust and waterproofing rating, it's well-equipped to take on the harsher terrain. 

The fact that the Z3 arrived a few months after the Z2 last year is encouraging for the prospects of a flagship announcement later on in 2015, but in the meantime, the Xperia Z3+ is the top of the pile. Unless, of course, you happen to live in Japan.

Here's a look at the first of likely many Xperia Z3+ adverts, and let us know what you think of device and commercial via the comments.



source: Sony Xperia

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34 Comments

1. jonathanalexander9

Posts: 61; Member since: May 04, 2015

at first i'm considering sony for my next phone,but now i'm not sure -_-

23. waddup121 unregistered

hella fast charging!

25. jonathanalexander9

Posts: 61; Member since: May 04, 2015

what's your point?

29. InspectorGadget80 unregistered

He's talking bout the over heat 810 processor. I'm also passing the Z3+ Sony should of went with the 808 instead. Nolw I'll have to wait for the Moto X or Z Ultra 2 or get the G4

44. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Have they gone with the 808, people here, would had cried about not having the latest processor. However, I do see your point. I wouldn't buy this either, who wants to deal with those issues.

2. Settings

Posts: 2943; Member since: Jul 02, 2014

Ill get that two day battery life but how long does it gonna take to charge?

4. brunosalezze

Posts: 4; Member since: Feb 28, 2013

this phone have fast charging

10. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

As much as I know they claimed that it has quick charging in that if you charge it for 10 minutes it can be used for 5 hours.

12. Kruze

Posts: 1285; Member since: Dec 30, 2014

Sony now includes their new quick charger that supports Qualcomm Quick Charge 2.0 in the box along with Z3+. So, no worries, that "slow charging" on Z3 was the reviewers' problem.

20. Settings

Posts: 2943; Member since: Jul 02, 2014

Oh nice, it beats the S6 battery life-charging time ratio.

14. Delouie

Posts: 2; Member since: May 26, 2015

45 minutes for 90% charging.

3. hohoho

Posts: 65; Member since: Dec 12, 2014

Same thing as Z3 but with a scorching processor. Sony is finished. Japan is finished.

21. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Say what? Sony nor Japan are finished.

8. vuyonc

Posts: 1090; Member since: Feb 24, 2014

Did they fix the SD810 issues O_O? Was it a kernel problem?

9. geusan

Posts: 137; Member since: Oct 19, 2014

pa hate sony so much. they praise samsung for their gimmick edge, they make it look like a groundbreaking feature. but pa cant say something positive about 2 day bateery life, ip certification, active noise cancellation etc.

19. Kruze

Posts: 1285; Member since: Dec 30, 2014

The problem is not in PA, but the author of this article. This is similar to some consumers nowadays, they will choose looks over features.

24. Taters

Posts: 6474; Member since: Jan 28, 2013

Because besides, the battery life, the other features are nigh on useless to most consumers. Samsung used the right balance this time. They dropped the ball with the GS5 like Sony is doing too, they just figured it out with the edge but apparently Sony hasn't yet. The Z4 is bigger than the Z3. That's crazy in a bad way.

27. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

When a flagship comes out, they compare it to there predecessor, in Samsung's case the S5. Compare the S6 edge and you can actually name alot of new and different features aswell as design. What makes the Z3+ different to Z3 or even the Z2? now thats the disappointing part. Your paying big money just to get a new phone, when its basically identical to the Z2 and Z3 for cheaper price. Ip certification? yep lets repeat every year starting with the original Z, active noise cancellation? yeh lets repeat that again with the z2. 2 day battery life? Design? dont get me started... 2 day batter life? yeah good luck, unless they only mean using your phone for texting then my S6 can do that to. Whats worst is this is sony's actual flagship, thats why they called it the Z4 in Japan, but all of a sudden they 'silently re-named it to the Z3+' for marketing purposes because Sony know's that techies and reviewers will laugh at Sony if they named it Z4 globally.

31. geusan

Posts: 137; Member since: Oct 19, 2014

s6 no great battery life, they repeat it from last year. no active noise cancellation, they repeat it too, and so on. so what? that gimmick grounbreaking edge? no micro sd, downgrade from s5. no ip certification? great huh

32. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

no great battery life? name me a phone with the same battery capacity as the S6 edge with QHD screen that has a better battery life... nope? infact it has better or the same battery life with phones with bigger batteries and only 1080p screen AKA htc m9. no active noise cancellation? show me evidence that people are asking for the active noise cancellation feature on their phones? or is it just sony trolls asking for that? no micro SD? and ip certification? i would love to have those features back, but the S5 didnt sell well even with those features, your telling me Samsung should follow sony and make identical phones every year? Ground breaking edge? who says it was ground breaking? just you? its called a New design, and the edge does have functionality which trolls like you wont bother reading. And soon the note will have the edge feature and will use it for better purposes. I bet other manufacturers will start putting edges on their future phones to. Sony fanboys like you are the reason Sony is going down hill, Sony is obviously getting lazy with their cell phone division and the fanboys are still praising it, they should be telling sony to step up there game and put more effort into their flagships.

34. geusan

Posts: 137; Member since: Oct 19, 2014

are you trying to convince me that your gimmick edge is more functional that active noise cancellation, waterproofing, longer battery life etc?

36. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

the functionality that you can get from the Z3+, you can get from the Z2 or Z3 for cheaper price, so you praising the Z3+ is just ridiculous since its the same but with bigger price tag. the Z3+ does not have QHD super amoled screen, it does not have ultra power saving mode, it does not have OIS, does not have finger print scanner, does not have better after sales value i can go on forever so whats your point? and not all off these features are found on past Samsung phones... and everyone has different wants and needs in their phones... so really whats your point? This year, its really just Samsung thats trying hard to bring something new to their flagship phones, Lg comes next but HTC and sony? their phones are just recycled from 2014.

42. geusan

Posts: 137; Member since: Oct 19, 2014

and s5 is more functional than s6 in lower price. QHD? bad for battery and gpu, gimmick. and yes sony need to put ois on z4.

43. geusan

Posts: 137; Member since: Oct 19, 2014

its really just Samsung thats trying hard to bring something new to their flagship phones ... that gimmick edge. new or old, a gimmick is still a gimmick.

35. geusan

Posts: 137; Member since: Oct 19, 2014

are you trying to convince me that your gimmick edge is more functional that active noise cancellation, waterproofing, longer battery life etc?

39. Taters

Posts: 6474; Member since: Jan 28, 2013

No but way better chipset, wireless charging without a special case, OIS in the camera, way better camera, smaller size, fingerprint scanner and thats just off the top of my head beats the crap out of noise cancellation and waterproofing. For most people at least. Just the 70 mm wide vs the 72mm wide beats all the advantages you think the Z3+ has for anyone looking for a compact phone yet still having a super large full HD screen. Many of your fellow fanboys was willing to take a shifty 720p display for a more compact size. The GS6 is pretty much the perfect middle ground that find the Z4 too big and the Z3 compact too small or too crappy. Samsung hit all the Bulls eyes this time and obviously struck a chord with a lot reviewers. And just because you prefer other features over the ones Samsung included over noise cancellation and waterproofing, you are in the minority.

40. Taters

Posts: 6474; Member since: Jan 28, 2013

What Sony should really be pushing though, besides the fantastic battery, are those double tap gestures. Those are fantastic and work a lot better than they did on the M8 and M9. Other than that though and a slight, I mean slight battery life decrease, those are the only features I missed from the Z3. In fact, the GS6 is better than Z3 on standby battery life and just below it on moderate use. Heavy use you can't beat the Z3 though. I have owned the Z3 for about 6 months and the GS6 for not that long but so far, the GS6 beats the pants off if the Z3 and the Z4 doesn't seem poised to change that.

13. JaroB

Posts: 112; Member since: Feb 13, 2013

PA ............ LPDDR4 is nothing ???

26. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Yeah. 2 day battery life on standby and processor clocked to 200 Mhz. No way will the battery life be good with that SnapDragon 810.

33. ryq24

Posts: 875; Member since: Oct 17, 2011

Sony could save a lot of money by just using an old ad for the Z3 and just change the name to Z3+. They will need all the money coz they will continue to lost money in their mobile division coz their phones are way too expensive.

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