The first VAIO smartphone is just a rebranded Panasonic Eluga U2

The first VAIO smartphone is just a rebranded Panasonic Eluga U2
Earlier today, VAIO announced its very first smartphone, which will be launched in Japan on March 20 for around $420. As it turns out, the VAIO phone is not exactly an original product, but a rebranded Panasonic Eluga U2.

The Eluga U2 was released by Panasonic last month in Taiwan for about $255, so the VAIO handset clearly carries a premium price tag compared to it.

Apart from the different branding, the VAIO phone and the Panasonic Eluga U2 are identical when it comes to both design, and specs. The handsets run Android 5.0 Lollipop, and are powered by Qualcomm's 64-bit quad-core Snapdragon 410 processor. Other features include a 5-inch display with 720 x 1280 pixels, a 13 MP rear camera, and 2 GB of RAM.

As of last year, VAIO is a standalone Japanese company (after Sony sold the brand to a local investment firm). Panasonic is also a Japanese company, and yet both the VAIO phone and the Eluga U2 are manufactured by Taiwan's Quanta (which builds devices for many other major companies, including Apple).

Most likely, the VAIO phone will not be released outside of Japan, and we don't know anything about a wider availability of the Panasonic Eluga U2, either.

via: Blog of Mobile (translated)



1. greenelektron

Posts: 537; Member since: Sep 10, 2014

It's OK. No one seems to be interested on this overpriced and underspecd phone.

2. AndreaWijayanti

Posts: 69; Member since: Mar 03, 2015

Yup, and no one seems to be interested on this ugly phone

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

It's not ugly at all, it's just wayy too expensive.

10. spin9

Posts: 310; Member since: May 31, 2014

No Vaio style

13. hellbread

Posts: 309; Member since: Nov 21, 2014

I remember days when Vaio was association for premium device. Sadly times they are changing...

16. chocolaking

Posts: 495; Member since: May 22, 2012

althou i'm no big fan of VAIO, but i think the design is cool.

3. waddup121 unregistered

Might as well rebrand the Nexus 4

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

And Panasonic Eluga U2 just cost Rs. 15,990 ($267) in India. Its better to get another brand.

6. boyetgator

Posts: 7; Member since: Feb 03, 2015

No one is interested in Japan Inc. Old business models are crap.

7. HSN87

Posts: 109; Member since: Jan 09, 2015

LOL! Nexus 4 Reborn :P

11. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Nexus 4 will still beat the sh*t out of this one. Quad S4 Pro still better than 410, except for the 64-bit capability.

8. ishamesung

Posts: 46; Member since: Jan 14, 2015

Stretched NX4

9. Krjal

Posts: 440; Member since: Dec 19, 2013

Bit sad. I hope Vaio develop a model worthy of the logo.

12. boosook

Posts: 1442; Member since: Nov 19, 2012

LOL! Wasted opportunity. Since the Vaio division has been acquired by an edge fund, they're probably pretending that they're doing something before they actually dismantle the company.

14. hondaslzman

Posts: 78; Member since: Dec 29, 2014

Why Japanese so behind on smartphone? this Vaio looks like a 5 years old

15. romeo1

Posts: 824; Member since: Jan 06, 2012

To bad. They wasted the vaio name on such a cheap model. Vaio is known for their premium laptops. The Vaio Z/S where brilliant. Sony made a very big mistake selling the brand.

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