The beautiful Product Red iPhone 7 will silently make the world a better place. Here's how

You might remember the Product Red iPod from a few years ago. There was also the one-of-a-kind red Mac Pro, which didn't gather as much consumer attention, but in 2013 it sold at an auction for $977,000. In fact, there was also the (RED) desk, designed by Jony Ive and sold at that same auction for $1.685 million. Now we have the red iPhone 7 and iPhone 7 Plus. But what is this all about? Some people might already know the answer, but in case you haven't been following Apple for that long, let us explain why the red Apple products are so special, and why that simple desk sold for over $1.6 million.

In 2006, one of the most influential musicians of our age, Bono, co-founded a non-profit organization alongside Bobby Shriver, the nephew of John F. Kennedy, who also happens to be an attorney and an activist. The organization was called (RED) and its sole purpose was to battle AIDS around the globe.

Life-saving treatment for HIV patients can cost as little as 30 cents a day, but there are many regions around the world where that's more than what patients can pay. And this is where (RED) comes in. The organization partners with many brands around the world, which create Product Red commodities to sell to the end-users. Up to 50% of what consumers pay for these red products then goes to The Global Fund, an organization born by the partnership between governments, private companies, non-profit organizations and good-hearted individuals. And knowing that Apple sells iPhones by the millions, we're bound to see a steady boost in funding towards the noble cause.

The Global Fund receives and distributes all the funds from (RED) and other similar charity organizations it has partnered with, supporting treatment of HIV, tuberculosis and malaria around the globe. It's responsible for nearly $4 billion a year, and it works with local specialists in 140 countries. The money (RED) raises go towards eliminating AIDS from our planet's future.

According to (RED), “what we choose to do or even buy, can affect someone's life on the other side of the world.” In 2005, more than 1,200 babies were born with HIV every day. 12 years later, the number is down to 400, thanks to such campaigns raising funds and awareness to the everyday struggles of people less fortunate than us. So, next time you're on the fence whether you should buy a white or a black iPhone, make sure to consider the red option too.

In case you want to learn more about (RED) and how you can help, make sure to visit the organization's website at

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)



1. SleeperOne

Posts: 370; Member since: Feb 25, 2017

*cue in-fighting*

29. clevelandiskindacool

Posts: 37; Member since: Jul 03, 2012

No fighting needed. If Apple want support for their Red products they should have released them from Day 1. Good looking color but who would buy a product half a year from the next upgrade just based on color.

39. AlikMalix unregistered

Why do we have to explain everything on this site: people buy this to support something and they get red color as reward. I've bought things I do not need to support a cause many times over - it's what we humane people do. If Apple released red as just another option - it wouldn't SEND A MESSAGE!!!! Which is the point of this! Not the just a new color.

50. marorun

Posts: 5029; Member since: Mar 30, 2015

you make no sense Alik. Get it out at launch and you gonna sell more of it so in the end give more money for thats cause. Waiting make you loose the momentum.

57. AlikMalix unregistered

I don't know maybe this has something to do with ability to mass produce this thing fast enough. I mean Apple has trouble keeping up with demand already during launch on top of that the black versions were tough to get, and the jet black was even more scarce - add a red one to that line and you're going to have a riot. Or I don't know - like I said above - Apple was probably trying to make a big splash and if launched with the new iPhone 7 the point would have been drowned out by the new iPhone release or mixed up as just another color instead of - you know, the AIDS thing that it's supposed to highlight. Product Red is not a sales push more or less it's an awareness thing. Don't get those mixed up.

40. Rampage_Taco

Posts: 1060; Member since: Jan 17, 2017

Samsung released Blue Coral s7 Edge and it has sold well

52. L0n3n1nja

Posts: 1557; Member since: Jul 12, 2016

People buy iPhones year round, not just when the new one is launched. The vast majority of people buy a phone when they need or want one, not when the next one comes out. Apple puts out a new iPhone EVERY September and we still have plenty of people buying iPhones in August.

58. Highside

Posts: 197; Member since: Jan 31, 2017

Uh, you can start making the world better by ending slave labor in China and RETURNING to the use of FAIRLY PAID AMERICAN LABOR again.

2. kiko007

Posts: 7493; Member since: Feb 17, 2016

Here comes the "I don't care.....becuz f**k Apple and everything they do!" crowd. They're a rowdy bunch of degenerates, I'll give them that at least.

6. Rampage_Taco

Posts: 1060; Member since: Jan 17, 2017

Not an Apple fan but this is a great initiative for them to get behind. And that Red... All Samsung gives us is boring colors :(

10. bambamboogy02

Posts: 838; Member since: Jun 23, 2012

Nice to see you call a people "bunch of degenerates" based on your limited capacity to assess people.You have successfully proved the stereotypical apple user will always try to seem superior to his fellow man based on a product they purchased. Congrats.

14. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Nice to see you call a people "bunch of degenerates" based on your limited capacity to assess people" Right, because people who aren't degenerates totally alienate a product aimed at helping people with a horrible disease such as AIDS. That's just a normal facet of human morality I'm sure./s "You have successfully proved the stereotypical apple user will always try to seem superior to his fellow man based on a product they purchased." You seemed to have proven the stereotype that "enthusiasts" are nothing but insecure asshats who justify their existence with specs sheets. Me being better than you has f**kall to do with phones, and more to do with my ability to use common sense to recognize a pattern when I see one. "Congrats." Such simple world views make me gone.

17. sgodsell

Posts: 7365; Member since: Mar 16, 2013

You are here to protect Apple at all cost. Clearly you can't see that this is more of a ploy to pump up Apple's company credentials. Especially when Apple is only giving a few dollars per unit sold. So if people really care about aids or other charities. Then it would be much more beneficial to you the donor, and to the charities themselves for users to give the money directly. Because more money would go to the charities themselves directly, instead of supplying more money to Apple for their overpriced iPhones to begin with. Don't get me wrong if you love Apples iPhones, and/or locked into Apples ecosystem. Then you have no other choice but to bite the bullet and buy Apple's iPhones. But everyone has to agree that an iPhone 7 with 128 GB, with a HD display for $750 USD, and a red casing is definitely overpriced. At the end of the day users have to remember that only a couple of dollars per unit is donated. Great tax write off for Apple, plus more publicity. It's a win win for Apple.

21. kiko007

Posts: 7493; Member since: Feb 17, 2016

Thank you Ninetysix, for proving once again that Sgoodell is an idiot who only cares about VR porn.

22. omnitech

Posts: 1131; Member since: Sep 28, 2016

Ssgodshell is spot on. This is nothing but a PR move by a company with 200 billion in profit and donates a measly percentage to charity. I am willing to bet that Samsung's 20 billion or whatever it is, a much higher percentage goes to charity or at least R&D for their consumers. What Tim Cook himself does is nothing to do with greedy Apple. Ninetysix is just being a tardy box by comparing those two articles.

23. kiko007

Posts: 7493; Member since: Feb 17, 2016

Obvious troll is obvious...

24. TerryTerius unregistered

Instead of going on gut feelings and truthiness, we can always research these things and see how much companies actually donate. Not that it should be a d*ck measuring contest anyway.

27. mikehunta727 unregistered

Seriously, he is literally just guessing this , it is researchable and concrete facts/numbers can most likely be provided, so provide them instead of just going off gut feeling/your beliefs

34. omnitech

Posts: 1131; Member since: Sep 28, 2016 It's not guessing. It's facts. Doesn't take any research or a degree to know that 200 billion being milked off their sheep like you doesn't = Apple being charitable. They don't even spend much on research and development, let alone charity. Lol I provide statistics when I need it, in this case I don't.

43. mikehunta727 unregistered

Congrats bro you finally link your source after being called out on not providing one, and it doesn't at all back up what you originally said 2) You linked a article from 2013 about Apple and Samsung donating money for the China earthquake, not what they donate in total from all the profits they make, so yeah you failed to actually prove your argument and you failed to even read the article you linked properly because it doesn't prove your point at all You mentioned Apple and Samsung's 200 billion and 20 billion dollar pool of money, but link a article that only talks about what they donated to ONE cause/incident that occured, not what they donate in total, to all charities/etc with their money Thanks for proving though that your just a zealous fanboy who automatically retorts to calling other "Apple sheeps" just because you get called out on the nonsense your spewing 3), I have owned much more Android and iOS products then you have and am more experienced with both then you are, I love technology as a whole and am not biased unlike you, I don't need to retort to calling people "sheep like you" when objective facts are presented. Just admit your wrong and move on, quit being a crybaby Your link and post #34 in no way backs up this statement of yours that you made in the previous comment; "I am willing to bet that Samsung's 20 billion or whatever it is, a much higher percentage goes to charity or at least R&D for their consumers. "

44. mikehunta727 unregistered

In 2012 , Tim Cook and Apple donated about $100 million dollars to charities/hospitals/causes in Africa(like Project Red, etc) "$50 million had been donated to Stanford's hospitals, with $25 million for a new main building and $25 million for a new children's hospital. Another $50 million has been donated to Product RED, which is a charity that combats diseases such as AIDS, tuberculosis, and malaria." Omnitech is actually clueless and is just talking from his gut feelings/beliefs, not objective fact

46. mikehunta727 unregistered


47. mikehunta727 unregistered

Just to poor more salt on your wounds, Apple leads "Double the Donation" charts too in donating to charities, Samsung isn't even on the top 10 list here Clearly, you haven't done your research. Humble up man, admit your wrong and learn from this and just move on. Get out the business of fanboy shilling and embrace objective truth everywhere you go, even if you may not like it.

51. mikehunta727 unregistered

Lol blah , pour*****

35. omnitech

Posts: 1131; Member since: Sep 28, 2016

See my reply to Mikehunta. It's not a gut feeling, just a common sense processing of the situation.

45. mikehunta727 unregistered

See post #43 and #44 and you'll hopefully understand that your reading comprehension is poor and that your basing this completly off your beliefs/gut feelings. I have already dismantled post #34 very easily, post #34 doesn't back up your claim in post #22 at all and in fact highlights your lack of reading comprehension and actually affirms that you were going off gut feelings/beliefs until you prove otherwise; you still haven't proved your statement

41. Rampage_Taco

Posts: 1060; Member since: Jan 17, 2017

Now does Tim Cook or these corporations donate out of the kindness of their hearts, or is it because they can use charitable donations as Tax write-offs?

53. omnitech

Posts: 1131; Member since: Sep 28, 2016

Nike, Starbucks, Apple, Samsung etc only donate for PR and tax purposes. If they donated for any other reason the shareholders would eat them alive. That's not the issue here the isheep fail to understand. The issue here is Apple is the worst profit w***e, bar none. They donate the least and get the most good publicity from these donations because their stupid sheep defend them no matter what.

62. TerryTerius unregistered

There is literally no way to know what is in someone's heart, and what difference does it make if they're donating either way? Good is still being done even if it's for the wrong reasons.

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