The ZenFone 2 might help Asus sell 30 million smartphones this year

The ZenFone 2 might help Asus sell 30 million smartphones this year
The Asus ZenFone 2 is one of the most interesting smartphones of 2015. Not just because it has a version with 4 GB of RAM, but also because said version is quite cheap, considering the features that it's offering.

Already available in select markets (including China, Taiwan, and France), the ZenFone 2 will likely help Asus sell more smartphones than ever this year. More exactly, the company believes that it can sell 30 million handsets before the end of 2015 (with 10 million units expected to be shipped in China).

If it manages to sell 30 million handsets, Asus will probably become one of the world's top 10 smartphone makers this year. The Taiwanese company actually plans to reach top 5 in the coming years, but that's going to be quite hard to achieve.

Since the introduction of the first ZenFone series a bit over a year ago, Asus saw a stunning increase in sales: from 10,000 units monthly in the first quarter of 2014, to 1.5 million units per month towards the end of the year.

The ZenFone 2 comes in several flavors, the best of them being the ZE551ML, which features a 64-bit quad-core Intel Atom Z3580 CPU, a 5.5-inch 1080p display, 13 MP rear camera, 32 GB of internal memory, and (as already mentioned above) 4 GB of RAM. The ZenFone 2 ZE551ML costs €349 in Europe, which might mean it could be sold for around $350 when it lands in the US later this year.

In the second half of 2015, Asus may launch an upgraded version of the ZenFone 2, which could offer a fingerprint scanner.

source: Focus Taiwan

Related phones

ZenFone 2
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Intel Atom, Quad-core, 2300 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh



1. Doakie

Posts: 2478; Member since: May 06, 2009

So are they going to "officially" sell it in the USA? There's international versions of the 5" one on Amazon with no warranty included... Hopefully the 64 GB, 4 GB RAM, 5.5" model gets an official US rollout. I know a bunch of people have referenced some PR paper saying the USA is coming in Q2 but I'll believe it when I see it. If they do, and the battery life is on par with my OnePlus One I'll sell my OPO and get a ZenFone 2 5.5" just to get away from Cyanogen Inc. I don't trust McMaster at all. I trust him like a Used Car Salesman. I know he's hiding something, I just need to figure out what it is and how badly I'm getting screwed...

2. Fallen1

Posts: 288; Member since: Nov 14, 2014

As long as that processor holds up I dont see why this would not be home run

3. Awesoman64

Posts: 292; Member since: Mar 18, 2015

It looks quite real nice though. Even better than other Chinese phones

21. tinnitus85 unregistered

Asus is Taiwanese, not Chinese. The Taiwanese actually make high quality products

4. Furbal unregistered

Just got mine. Its very fluid. So far better running than my note 4 UI wise. No Lte on att though, its on WW firmware so 700mhz is not enabled.... Hoping for root/kernel update so I can see how it really runs.

5. jsjammu

Posts: 169; Member since: Nov 13, 2014

Would it work on Verizon too? I have Tmobile but I wouldn't mind trying Verizon prepaid

6. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

ASUS is the reason why SAMSUNG, SONY and LG should quit making lower mid end phones alltogether and I wonder if they're still making profit off those lousy-spec'd phones.

9. Awesoman64

Posts: 292; Member since: Mar 18, 2015

If there is no competition, the smartphone world would be boring. Everyone has their own preference but you gotta acknowledge other companies.

7. mike2959

Posts: 696; Member since: Oct 08, 2011

There're gonna sell more.. PA giving Asus lot's of free press...

8. guest

Posts: 372; Member since: Jun 13, 2012

As long as they keep using Intel they will sell more. Fast and cheap that's what everyone wants!

10. Af1rPA

Posts: 712; Member since: Jun 12, 2014

Come to Australia and id buy it.

11. dealova

Posts: 31; Member since: May 19, 2014

This stupid Zenfone 2 has only supports 2G on the SIM 2 slot.

13. paepae

Posts: 4; Member since: Apr 02, 2015

In 'Murica F Ya, the fone is $450 USD... I just bought one on Amazon and the seller is ASUS... Although it is the 5.5" 4gb model, it isnt even the top of the line one as it only has 16gb of memory.

14. paepae

Posts: 4; Member since: Apr 02, 2015

And although I dont like that ASUS is screwing us first worlders, its still a helluva deal... It is a lost opportunity for them to have generated alot of positive brand goodwill and gone beyond just the phone enthusiast demographics into a more general phone buying customer base. I consider myself an enthusiast (I hvand the 4GB ram is what sold me.

15. Furbal unregistered

Mine was $417 shipped from Taiwan for the 4g 64gb here in 3 days over a weekend

16. paepae

Posts: 4; Member since: Apr 02, 2015

I was considering that option but the delivery time (which I guess isnt an issue) and the after sales support (Amazon hopefully makes exchange/return process easier) were the 2 factors that made me go with the higher priced option. Glad to hear that it only took 3 days, how are you liking it? No LTE on ATT? Do you know if that is because you bought an overseas model? I was hoping to use it on ATT, although I have TMO account also which I guess will be the way i have to go with this.

17. miquifaye

Posts: 2; Member since: Apr 02, 2015

I bought mine off eBay and I'm getting 4g LTE Att

18. miquifaye

Posts: 2; Member since: Apr 02, 2015

Got it in 3 days from Taiwan

22. Furbal unregistered

Which model do you have and what firmware are you on? Mines not getting LTE and I've used all the various APNs

23. Furbal unregistered

Correction I do get lte on band 2 at work(1900mhz).

19. paepae

Posts: 4; Member since: Apr 02, 2015

I see one for a 32gb on ebay for $421, and tempted but not sure if it will allow for ATT LTE, @MIQUIFAYE has one with ATT LTE so it seems like it's possible but if it's like yours, than the restocking is 25% and I dont know how inclined a Taiwanese ebayer is to provide and/or follow through on aftersales services if there is any issue with the product.

20. Af1rPA

Posts: 712; Member since: Jun 12, 2014

The M8s might be a good contender.

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