The UMi Super is here: octa-core processor, 4 GB of RAM, 4,000 mAh battery, bargain price!

Advertorial by Umi: the opinions expressed in this story may not reflect the positions of PhoneArena! 

UMi is a fairly new, less-known brand, which has been making headlines with its aggressively-priced smartphones, notable for construction materials and hardware components one wouldn't expect to see at their low price tiers. The company is currently gearing up to launch a new flagship smartphone, which, as expected, features impressive specs and an unexpertedly low price-tag.


The UMi Super is an all-metal phone, constructed with aircraft-grade magnalium (aluminum and magnesium alloy). The phone sports a 5.5-inch display with a 1080x1920 pixel resolution, which utilizes Sharp's Sunlight technology — it improves outdoor visibility by actively adjusting the contrast on a pixel-per-pixel basis. The Super's thin side bezels and arched back with an abrasive texture ensure easy handling and no slips. The hardware controls consist of a power key and volume rocker on the right, and a special custom button on the left, which the user can assign functions or apps to. We've also got a capacitive home button under the display and a fingerprint sensor on the back, capable of unlocking the phone in 0.1-0.3 seconds.

The capacitive button on the bottom of the device houses a multi-color LED for notifications, which doesn't blink, but fades in and out for a smoother “breathing” effect. The user can assign its different colors for different app notifications.

Hardware and camera

The UMi Super has a MediaTek Helio P10 octa-core SoC humming under its hood. The processor utilizes the Tri-Cluster technology, where the cores are split in three separate groups, each designed to handle a different type of workload, thus achieving better energy efficiency without sacrificing performance. The phone has 4 GB of LPDDR3 RAM and a 32 GB eMMC 5.1 internal memory chip, both manufactured by Samsung. Of course, if space is an issue, the user also has the choice to install a microSD card for extra storage. The charging and data port is of the reversible USB Type-C variety, in tune with the latest tech.

As for software, the Super comes with an almost pure Android 6.0 Marshmallow, with just a few extra options added to the user interface to access settings for the notification LED and the custom hardware button we spoke of earlier.

The phone's non-removable battery utilizes Sony technologies and is super-condensed, housing a capacity of 4,000 mAh. The MediaTek Pump Express quick charging technology ensures that this huge juicebox can be filled up in about an hour.

For its main camera, the Super has a 13 MP sensor, made by Panasonic. UMi made sure that the camera will be useful for those moments that pass by really quick, with a camera launch time of about 0.5 seconds, a focus speed as fast as 0.3 seconds, and zero shutter lag. Additional features, such as exposure control, tracking auto-focus, post-shoot focus adjustment, and bokeh, are also available. For dark scenarios, the camera is equipped with a dual-tone LED for a more natural illumination.

On the front, we have a 5 MP snapper with a “smart filter” mode – the phone will actively try to determine the user's age, gauge their face complexion, and choose the best filter out of the 36 pre-installed ones to apply.

As always, if you are planning on buying an exotic smartphone, you need to make sure that it supports your carrier's bands. The UMi Super supports:

  • 2G: GSM 850(B5)/900(B8)/1800(B3)/1900(B2)
  • 3G: WCDMA 850(B5)/900(B8)/1900(B2)/2100(B1)
  • 4G: FDD-LTE 2100(B1)/1800(B3)/2600(B7)/800(B20)

Price and launch

The UMi Super is currently up for pre-sale in its Gray and Gold variants, priced at $219.99, and MSRP will go as high as $249.99 when the pre-sale closes on the 30th of June. However, if you subscribe to get updates from UMi, you will get a $70-off coupon, effectively bringing the device's price down to $179.99 for early adopters. There's also a giveaway game raffle organized on the website (linked below), and the manufacturer will throw in free shipping as an extra gift!

Official pre-sale website: UMi Super $70-off coupon and Giveaway



1. BradyCrack

Posts: 835; Member since: Dec 29, 2015

They should make a version with the snapdragon 820. I'm willing to pay 100-200 dollars more. Great specs though for its price. They've definitely nailed the front face of the Smartphone, it looks magnificent, thats what I hoped the iPhone 7 would look like! can't say that for the back though, it just isn't very original. Still, Id like to see more premium smartphones from this company :).

8. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

They nailed the front face huh, lol that's just the front of the ZTE nubia.

2. shubhjit

Posts: 2; Member since: Jul 08, 2013

Yu yunicorn available in India @194$ Same spec as Umi Super

5. ibend

Posts: 6747; Member since: Sep 30, 2014

or just get leEco le 2.. X20 is far better than P10

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Indian version has Qualcomm Snapdragon 652 better than both.

9. ibend

Posts: 6747; Member since: Sep 30, 2014

lucky you.. that processor is as fast as 810 (with weaker GPU).

3. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

I stopped reading once i saw mediatek

4. skyline88

Posts: 698; Member since: Jul 15, 2013

I stopped reading at "The UMi Super is here......"

6. NonFanBoy

Posts: 180; Member since: May 28, 2015

That was in the heading itself. Yet, you opened the article and posted a comment.

10. hwb01

Posts: 355; Member since: Apr 17, 2014

4GB of LPDDR3 ram? I would prefer at least 3GB of LPDDR4 ram.

11. Adsr14

Posts: 118; Member since: Aug 08, 2015

Wait I thought only the helio x20 works with tri cluster not the p10?

12. Pitrich

Posts: 239; Member since: Apr 13, 2016

It sounded good until they listed the LTE bands

13. Tech-8816

Posts: 20; Member since: Apr 18, 2016

The UMI Super with 6GB RAM is very good mid-range smartphone. But for those who have limited budget, Bluboo Maya will be better choice, 2GB RAM, 16GB ROM, 8MP front camera, 13MP rear camera, Android 6.0 OS and 3000mAh battery. It only needs $69.99, what do you think?

14. offerworld

Posts: 10; Member since: Oct 31, 2015

One More Big Giveaway from UMI. Prize: 1x DV99 1x VR BOX 1x UMi London smartphone The giveaway will end on July 25th for participate visit UMI Official facebook page

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