The Pokemon Go frenzy has now doubled Nintendo's market value


Pokemon Go is not even a Nintendo property, technically speaking, but the mania surrounding it has nonetheless rocketed the company's shares up another 14% on Tuesday. Since the game's debut earlier this month, Nintendo's market value has more than doubled, trading at $42.3 billion on Tuesday.

Pokemon Go is now available in 35 countries worldwide – 26 of which in Europe – and has since its release surpassed Twitter in daily users on Android in the US, has been installed on more devices than Tinder, and has turned into the most popular mobile game in US history. Riding on the wings of success, Nintendo even announced the retro-flavoured NES Classic Mini console, which was warmly welcomed by fans.

The Pokemon mania has generated tidal waves of success that have hit fields of business completely unrelated to the video game industry. McDonald's Japan saw its shares soar with some 23 percent after it began including Pokemon figures in its Happy Meals last Friday. This is the company's biggest daily gain since its July 2001 listing on Topix. Baking firm First Baking also saw its shares rise 18% on Tuesday, thanks to its Pokemon-themed bread.

Although Nintendo has shunned from mobile for years, the company is now seemingly changing its stance on the mobile gaming industry – to some extent at least– as it reportedly has plans to release four more games for Android and iOS by the end of March 2017, and possibly even a smarphone peripheral further down the line.

via: The Guardian

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7 Comments

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Nintendo > PlayStation Pokemon > GTA Like it or not

4. xq10xa

Posts: 808; Member since: Dec 07, 2010

Where's that dude saying Nintendo was doing anything to stay relevant. This seems pretty damn relevant to me. I bet this generates just as much or more than GTA and Call of Duty.

5. yoghibawono

Posts: 240; Member since: May 04, 2016

I really love Nintendo albeit not owning the current gen and last gen. But a company that always try inovate and in this case try to push (intendedly their) huge fanbase to "hey I am coordinating with other company to create a new Pokemon game so you wont be a couch potato" earn my respect

6. 0kax0el0

Posts: 238; Member since: Nov 15, 2012

The irony, Nintendo has been doing some pretty good games in the past years and not one generated a big splash in the gaming industry. This game only has a pikachu stamped in top of a watered version of Ingress and Nintendo is getting all the credit.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

Got no time for such childish game. It's a wonder this game has become a hit.

10. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

The hype is real, I was surprised to find several images from friends on facecrook hunting pokemons...

11. legiloca

Posts: 1676; Member since: Nov 11, 2014

A bit of funny story, someone used Lure on a building near my area and it literally lured me to that location and I bumped into some folks asking if I'm playing the game to, and I'm like yeah it seriously got me out of my house just to walk towards here and claim pokeballs and pokemons.. in short, I got to socialize again!! haha!

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