The Apple iPhone accounted for more than half of North American smartphone web traffic last month

The Apple iPhone accounted for more than half of North American smartphone web traffic last month
Over half of the smartphone web traffic generated last month in North America, came from those using the Apple iPhone. That is the latest data from mobile ad network Chitika. Based on millions of ad impressions generated from July 1st through July 28 on Chitika's network, Apple's iPhone was responsible for 52.3%  of the smartphone web traffic on the continent. That was down from the 52.5% of the traffic that iOS was responsible for during the time period starting on February 1st, and ending on February 28th of this year.

Samsung was next, with users of its branded handsets accounting for 26.4% of smartphone web traffic in North America from July 1st through the 28th. That was up from the 25.2% slice of the pie that the manufacturer owned back in February. While Apple still has a substantial lead over its rival, it has been cut a bit from 27.3 percentage points to 25.9 percentage points.

BlackBerry saw its 1% share of North American smartphone web traffic in February, cut in half for July. The next worst performance came from HTC. The latter's phones made up 3% of the smartphone web traffic in July, down from 3.4% in February, Chitika blamed problems that both manufacturers have had "gaining traction" with their latest flagship handsets. As we told you this morning, HTC saw its revenues decline sharply in July, led by slowing sales of its flagship model.

LG's new flagship, the LG G3, is said to be responsible for the gain in LG's share of North American smartphone web traffic from 4.6% in February to 4.8% last month. That was enough to put the manufacturer in third place, behind Samsung, but ahead of Motorola.


source: Chitika via AppleInsider

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45 Comments

44. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

iZombies don't recognize that their phones are uploading all their data to the NSA every night.

45. AlikMalix unregistered

They should have a button next to the "thumbs up" and "Reply" that says "TROLL"... Bro, this is in regards to 40,000 websites that are monitoring which devices are used to visit it's content. I love troll posts when they're clever regardless of sides. But, for the benefit of the doubt that you're a troll, (I troll too sometimes), you want to emphasize on how you concluded that, maybe a reference as it relates to this survey, or logical reasons behind data uploading to NSA requirement from iOS uses as opposed to Android users? I would like to see if you're more creative than the vomit you posted above...

25. wilsong17 unregistered

guys look at thishttp://www.androidauthority.com/ios-android-web-usage-413770/ iOS keeps falling under as Android wins in web usage so who is right wtf phone arena

26. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

The report is only accurate if Android wins. --Samsung Galaxy S4 user

28. wilsong17 unregistered

lol that why we have 80 world wide control and continue

33. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

We.... SMH.. Lol!!

43. Vexify

Posts: 570; Member since: Jun 16, 2014

80% world wide and only in the lead by not even a full percentage. Tsk tsk. Not something to brag about, bro.

32. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

"wins in web usage"... Lets drop this win loose attitude... I would never by a device because it "wins in web usage".. So, that's really nothing to brag about... Numbers rarely express how a device actually works with real world usage... This isn't a game of battle ship, dude.. Lol!!

34. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lose... Lol

37. AlikMalix unregistered

Well, usage number mean that people are comfortable using a mobile device for web, proving that screen ergonomics have little to do with it - proving that iPhone 4" tiny itsy-bitsy screen is not at all a fail, but works for many, otherwise the Android marketshare should obliterate iPhone's web usage - but it DOES NOT!!! But yes, "wins" is a poor choice of words - it's not a competition... just a survey that shows usage - probably disproving a lot of negative sentiment toward Apple's Hardware...

38. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

So, actually in the case the numbers do show that the hardware is effective... Nice! Well said.

42. AlikMalix unregistered

Not sure if you agree or sarcasm...

41. AlikMalix unregistered

This is a Reply to post 25. Um... the graph and that article still shows that iOS with it's only 1 phone to 7 Android phones still uses the same amount (give or take) as the overwhelming Android marketshare. All that can be said from comparison from your article to this one is that the web usage fluctuates a little, but having same web usage with 1 phone vs 7 combined is still STAGGERING... Proves that iOS users are happy with their teeny-tiny-mini-microscopic screens...

22. colinkiama

Posts: 60; Member since: Nov 23, 2013

Apple will never fail, their us users are loyal as f***

31. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well, I'd say they did a great job buy making their products as suitable for the average consumer as possible... That's why I back WP all the way... It's very good for the average consumer.. The only difference between WP's and iPhones now is Marketing!... Apple is fantastic at it, and MS sucks balls at it...

36. AlikMalix unregistered

Many of my friends, family and I know a lot about all 3 platforms (sorry BB) and somehow most are using iOS (it's not marketing). The only 3 that are using Android - one is a fan, the rest are waiting for bigger screen iPhone...

39. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!!!... I'm sorry.. I'm gonna have to disagree with you on that one.... Marketing is, and always has been, WP's biggest issue.. If WP had as strong, and consistent, marketing campaigns as Apple, and Samsung have done, WP market share could've been over 10% by now... It's not apps, features, or hardware, that are the core issue for WP.. It's marketing, popularity, and awareness... Because, we know that for the average consumer even WP7.5 is more than enough smartphone to get by with on a daily basis.... Marketing, Marketing, Marketing, Marketing... And, MS better fix it, or it's gonna be the long, slow, road to increased market share as usual..

40. AlikMalix unregistered

Agreed (with post 39) The only thing I'd add is the timing of which windows phones got into the market - it was a bit late which contributed to their "lower than others" marketshare. It's a good, capable OS - no argument there. I can troll about WP lack of apps (my favorite game RR3 for example), but it would not keep me from buying a Nokia WP if I found iOS inadequate...

4. Vexify

Posts: 570; Member since: Jun 16, 2014

Why embarrass Blackberry like that, PA. Why!? :(

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

They'll be ok.. They'll come back up.. It's not about being on the top.. It's about having that dedicated market that will never leave.... Apple has that, but I fear Samsung could loose its fan base at any time.... The bigger you are, the harder you fall, and I think Samsung's popularity is more likely to fade before Apples... Not trying to be offensive to any Samsung fans, that's just my opinion, and it's kinda true when you look at Motorola, and HTC.... I just see that entities within Android enjoy more short term popularity... I believe LG will have their turn next... It should be Sony, but like Microsoft Sony just refuses to build HUGE hype around their products... Whoever markets their products best will be next, but Samsung has just become to repetitive to continue to excite... ............. Now, that's just my opinion, so please, Samsung fans, don't be too hard on me...

27. meanestgenius

Posts: 23173; Member since: May 28, 2014

BlackBerry fan here. Probably the biggest BlackBerry fan on PA. It's an embarrassment if what they are reporting is correct. In fact, being that this info is about web traffic here in the States, it's sounds about right. Most mobile phone users here in the States do not own a BlackBerry. The ones that do are most likely on OS 7.x, and do not use that phone for web browsing as the browser on OS7.x BlackBerry's was not that good at all. If you're a BlackBerry user with a BlackBerry OS10 device, then you are most likely on desktop mode as well when using your BlackBerry. I know I am. The BB10 web browser is amazing!

2. HASHTAG unregistered

Not trying to hate or anything but this is the same news every month. Why not just make it newsworthy until another platform takes over?

20. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

This BS "news" is only to promote iphone's "superiority". In fact most of the android phones use DESKTOP MODE, that's why the puny iPhone is "the leader" here. LOL Because iPhone has NOTHING to offer , the propaganda use such dirty tricks.

35. AlikMalix unregistered

What is wrong with you? This isn't a race, it's just a survey. They don't consider iPads and iPods in this so not all iOS devices are in this survey - that should even up with Android using the Desktop Mode. And not most of android use Desktop Mode - only a few individuals - from what I've seen most consumers dont know about it. So iPhone users are using the phones a lot - why does this anger you?

1. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

The iPhone is bank. It's not the king of the hill anymore, it shares that distinction with the note 3. The 6 will be quite the jump though.

3. Furbal unregistered

Really hope the Note 4 has something to impress. the S5 is boring this week...moved back to the 1520 now that it has Cyan.

5. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

True the s5 did nothing for me, wasn't blown away by the 5s either though. Samsung and Apple have stagnated to me, they both gotta up the ante this year.

10. Furbal unregistered

I was smitten with the M8 for a bit, its still a nice phone. For some reason I am -hating- the way it feels in the hands. Maybe its the edges but it is so damn hard to hold comfortably. Its gorgeous, sounds amazing, screen is nice and i love sense, but i hate carrying it around. My gophone 635 is proving pretty nice for a cheap knock around.

15. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

Never got to really use the M8, my best friend raves about his. How was it for you?

18. Furbal unregistered

Speakers,screen,build quality and overall feel is amazing. Sense is fast and more logical in its layout compared to touchwiz (for me atleast s5/tab pro 8.4 owner right now). I actually get complaints about it being too loud which is a good thing for a phone. Charges fast, amazing battery life (you can drop it down to 3g if you want, this feature is removed on my s5, except through the hidden menu. LTE is low in my area so it drains battery). I end the work day at 75% some days..... Camera is actually plenty good for facebook/sharing. The blur feature works nice. I've gotten some of my best shots using the M8 and Nexus 5 which both have 'bad' cameras. I just hate holding it, and its a shame to use a case on it to thicken out the edges to make it more comfortable. (Have a D Brand carbon fiber wrap on it to keep it from scratching)

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