Take a peek inside Motorola's Moto X US assembly facility

You might be thinking that in comparison with the initial hype that surrounded the Moto X, the post-release reality paints quite a different picture – it feels like the buzz around Motorola's return into the smartphone market has largely flat-lined. Even if so, it doesn't seem like the US manufacturer has that much to worry about, as far as the Moto X is concerned: it's shipping over 100,000 units a week.

But shipments volume is only part of the story that Motorola is proud to tell and retell to anybody who is willing to listen – the Moto X is currently the only branded smartphone to be assembled in the States. Based in Texas' Fort Worth, Motorola's manufacturing facility has created more than 2,000 jobs, and CEO Dennis Woodside says the company will continue to hire. Speaking of Fort Worth and Motorola's pride in it, it sure pays the company to have Google as a partner, for the very same facility has been mapped out and is now available through Google's Street View module – you can literally step onto the manufacturing floor where the Moto X is being assembled. Whether this particular use of the tech behind StreetView tops Google's other, perhaps more eccentric adventures is your call, but we definitely like seeing Mountain View getting creative with it.

So make sure you head right for the source in order to get a peek.

source: Google StreetView, Motorola

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)



1. Timmehor

Posts: 599; Member since: Mar 09, 2013

Least it is in America. Giving people jobs, especially in this economic situation.

3. android_hitman unregistered

apple would never do such thing

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Apple can do that, but then Apple products price will SIGNIFICANTLY increase.

6. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Motorola also increased price, but had compensated that increase by putting yesterday's hardware into Moto X. After that just masked it with a smart marketing which promoted that since now less performance is magically better than more performance and stamped old SoC with fancy X8 name to attract average users eye.

7. troutsy

Posts: 382; Member since: Feb 17, 2012

Someone finally caught on to what Apple has been doing for years?

8. tedkord

Posts: 17356; Member since: Jun 17, 2009

It's not an old SOC. It uses an old concept of Co processors, which other than the GPU had been abandoned because the CPU in desktops are so powerful now. But in mobile, with limited battery, it makes more sense.

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

X8 is nothing more or less just a Snapdragon S4 Pro (MSM8960DT) with a minimal upgrade and fancy X8 name on it.

10. roldefol

Posts: 4744; Member since: Jan 28, 2011

"less performance"? Show me a review, a benchmark, anything that suggests the performance of the Moto X is less than state of the art. You're still clinging to the "more cores = better performance" line. If you want to talk screen size or resolution, that's one thing, but the X8 is nothing more or less than what the phone needs.

11. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Show me a review, a benchmark, anything that suggests the performance of the Moto X is less than state of the art." I don't know what you mean by saying "less than state of the art", but here is benchmarks:http://www.gsmarena.com/motorola_moto_x-review-971p4.php And as you can see in these benchmarks X8 in most cases lose to Snapdragon 600 or sometimes even to Snapdragon S4 Pro which actually should be on par with X8. And I'm even not compare it to the Snapdragon 800. "You're still clinging to the "more cores = better performance" line." Please keep it to your self because it is just your interpretation since I never have said that! "If you want to talk screen size or resolution, that's one thing..." Resolution is also mid-range same as X8 SoC. "...but the X8 is nothing more or less than what the phone needs." I didn't said that X8 for Moto X is not enough, my point was that Moto X has yesterday's mid-range hardware and it is fact.

12. roldefol

Posts: 4744; Member since: Jan 28, 2011

I'm talking about performance benchmarks - Egypt 3D onscreen, that sort of thing. I don't pay much heed to the usual suspects such as AnTuTu, which is not a real-world benchmark in my experience. If you're not talking about octo vs. quad vs. dual core, what is your criterion for "yesterday's hardware"? The only things "last year" about the Moto X are the dual-core CPU and 720p resolution. The GPU is identical to the S600 and it can outperform the One and S4 in some benchmarks. Even the screen is new; last year there was no 4.7" RGB AMOLED. I doubt I'll convince you though - you're stuck on specs, specs, specs. I'm trying to argue that the Moto X is state of the art, not top of the top of the line (that would be the G2).

14. Penywyz

Posts: 255; Member since: Aug 13, 2013

Speed testing of the Moto X vs the S4 and the HTC One says it all about how out of date the X8 processor is. The X8 combines 4 processors not just the dual core processor you are harping on. 1 dual core,(general phone use etc) 1 quad core,(graphics and gaming) and 2 single core processors(always listening; active notifications)It's not a recycled technology from "last year" it's a totally new one. I don't understand how you can't figure that out. Speed tests alone should show you the performance of what the machine is capable of. Read and understand things before you decide to just bang on it...


Posts: 4851; Member since: Apr 13, 2012

Really what a theory you have... V8 vs V12 Intel i5 vs i7 Having 4 CPU pushing the system and app then having 2 is less strain, even 6,8 cores would be even better. CPU would idle at 20+% than 50+% .... So you prefer smooth operation than fast zippy actions, how funny. Ile take power over smoothie useless things. Every human wants power not average joes. ™

21. papss unregistered

But it's priced the same as the g2 man.. That's where I have issues is in the retail price.

16. Penywyz

Posts: 255; Member since: Aug 13, 2013

Only because they choose to sell them for more. You can't hate on a business for trying to turn a profit, but it doesn't mean I have to be blind to the fact that Apple overcharges for what their machines pack under the hood, and that there are MANY products that are cheaper that perform just as good if not way better.

13. zekes

Posts: 230; Member since: Aug 14, 2012

your stupid beyond control Apple has a lot of jobs in the US and they make their Mac Pro Line in the US

15. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Apple did burn down his entire village. Can't hate on the fandroid for spewing a lot of hate towards Apple.

5. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

At least the quality would be great.

20. Timmehor

Posts: 599; Member since: Mar 09, 2013

I think the quality of the handset would be equal to the quality in China/Foxconn.

2. tedkord

Posts: 17356; Member since: Jun 17, 2009

Wife is talking about wanting a new phone. I might try to steer her to the X to reward Motorola for building it here. Hope this leads to more tech manufacturing in this country.

18. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's assembling, not building. The parts are made elsewhere and then shipped to the US to be assembled. That is to say the US content of the entire building process might be 1% to 3%. It would be better if Moto discloses the US content of the entire device as opposed to assembled.

22. Jimstar

Posts: 259; Member since: Oct 24, 2011

You say that like the foundry that builds the chip si somehow more responsible for building the phone than the factory in texas... I think we need to define the terms for you.. This is from a quick Google search: "construct (something, typically something large) by putting parts or material together over a period of time." And for assemble "to fit together the separate component parts of (a machine or other object)." The two words mean exactly the same thing in this context. So yeah it's assembled/built in Texas. I hope you're not one of those people who continually screams out for progress, only to ignore the progress unfolding in front of you just so you can keep screaming... You want all the parts of the phone assembled in the US? Find facilities and the materials for them to do it. It would be super hypocritical of you to champion a display assembled in the US from foreign minerals, while you're giving Motorola crap for assembling the phone here but not the individual parts by the way.

23. ardent1

Posts: 2000; Member since: Apr 16, 2011

Jimstar: Look at a new car -- the parts are made around the world, but ends up being assembled in the US. So, yes it's made in the USA, but what the consumer wants to know is the percentage of US content. Take the Toyota Camry assembled in the US -- it's domestic content is greater than 75% (source:http://www.cars.com/go/advice/Story.jsp?section=top&subject=ami&story=amMade0712) All I am saying is that the Moto X is being made aka assembled in the US, but it made have very little US domestic content. I buy an American car to support American jobs and domestic content is big on my list. 75% domestic content is acceptable given today's global car company. I am not being hypocritical -- just pointing basic facts to the uninformed. The Moto X promoting made in the USA is a sham compared to those products made in the USA with at least 75% domestic content.

24. ardent1

Posts: 2000; Member since: Apr 16, 2011

Btw, the link was working earlier -- if not, google the term "The 2013 American-Made Index" and you should see the list of cars and trucks with the highest US domestic content. Again, made in America or in the USA means nothing without knowing the domestic content. I believe 75% is a good threshold to use.

26. Jimstar

Posts: 259; Member since: Oct 24, 2011

"What the consumer wants to know" Let me stop you right there. That's what YOU want to know, that's what YOU are harping on. It kinda holds water when talking about cars or things typically made in the USA, but not phones for obvious reasons. And all I was saying is that assembling and building are the same thing, but now you've shifted the issue. For future reference, avoid saying "all I'm saying is..." if you're now making a point you weren't making before, I'm not english major, but I'm pretty sure that isn't how that phrase is supposed to be used... Promoting the fact the MotoX is made in the USA isn't a sham...it IS made in the USA by definition of the word made. Parts content is another issue, and again show me where the factory in the USA exists that's making those parts that the MotoX could've used. If there's no US factory making most of those parts, and therefore no parts to be used, how can you talk crap about them not using those parts? Do you not see the problem there? Maybe you're just cynical, but the way I see it there's a factory in the US employing people to make smartphones for the first time in...ever. That's a big deal to me, and there's no sham to be seen in promoting that when we're talking about a cell phone...

19. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Lots of complainers and haters and processor counting drones than necessary. All those processors on all the new fangled phones and how many apps take advantage of quad core processors? We have Samsung showing 8 cores being utilized but honestly how many apps even use more that 2 cores? Just having core count for the sake of having it is like having a Gumpert Apollo and nothing but bumpy pot hole ridden roads to drive on. More or less useless, but nerd will throw benchmarks all in your face and yet every one of those phones still all perform identical when using Android OS, so which 8 core phone is the best at doing all the tasks? Uninformed and uninitiated talk nonsense all day long in these forums, bigger and faster processor and at the end of it all, they all run Android pretty much the same...so where are these big gains and massive leaps of tech getting you? No where, since you're just getting the newest device to be tossed away once you find your next piece of eye humping tech. Nothing say insanity other than people always harping on the same thing the same way and expecting something different to come out of it. I hope Motorola keeps doing things like this will multi core processors, designated tasks that reduce power consumption and actually make your phone act like a SMART PHONE. Let the pointless hating continue, since most people have nothing better than saying my phone has more cores than yours but actually does not perform any better in real world use. How about we see someone building apps that take advantage of 4 cores, until then Quad core phones are shallow as the people that flaunt them as a status symbol. Moto X is built in the US, the parts are sourced from Japan and China and possibly Taiwan, how many fabricating plants for chips do you see in the US? Don't ask dumb questions.

25. ardent1

Posts: 2000; Member since: Apr 16, 2011

"how many fabricating plants for chips do you see in the US? Don't ask dumb questions." To MorePhonesThanNeeded: There's actually A LOT of fab plants in the US. I am sorry you are uninformed and uneducated, but you can change that with the following website:http://en.wikipedia.org/wiki/List_of_Semiconductor_Fabrication_Plants Intel, TI, Samsung EACH has Fab plant(s) in the US. Yes, even Samsung has a Fab plant in Texas.

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