Tablet owners spend the most among e-shoppers, suggests study
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With the holiday season right around the corner, retailers nationwide are pondering what would be the best ways to give their sales a boost, and a recent discovery might have revealed a way of accomplishing that goal. According to a recent study, customers who browse a retailer's online store using a tablet are more likely to end up purchasing something when compared to those e-clients using a laptop or a desktop computer.
Having the results from the study in mind, it is not surprising that retailers are now doing their best at optimizing their web sites for tablets. Sure, the great majority of US consumers may not own a tablet yet, but the numbers are expected to grow rapidly in the forthcoming years.
source: The Wall Street Journal via AllThingsD
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