T-Mobile's early April Fool's Day joke takes a subtle shot at AT&T
If you're walking down the street while on a call and the ambient noise is making it hard to hear the other end of the conversation, T-Mobile has a solution. Starting today in NYC, Washington DC and Seattle, you might come across T-Mobile's Phone BoothE. This is a sound proof "vertical, rectangular cube" that T-Mobile customers can step into and continue your call without having to deal with the sounds of the city such as car horns, police sirens, construction and more.
T-Mobile is limiting the use of its Phone BoothE to its customers using what it calls next-generation BoothE access technology. T-Mobile says that soon there will be a Phone BoothE app in the Google Play Store and App Store that will allow T-Mobile customers to make reservations to use a particular unit at a particular time. Eventually, T-Mobile will expand the areas where the soundproof cube will be found.
"It’s 2019 and people are walking around with a finger in their ear, trying to have a conversation! The T-Mobile Phone BoothE solves this problem. The whole point of having a mobile phone is so you can converse on the go, but there are certain conversations that call for privacy. This is a major evolution in how we think about mobility -- now the busiest street corner can be your cellular sanctuary."-John Legere, CEO, T-Mobile
Now we do have to point out that this is an early April Fool's Day joke from T-Mobile. The official video shows T-Mobile CEO John Legere saying that you know the Phone BoothE is real because T-Mobile tacked an "E" onto the end of the name, a subtle shot at AT&T's decision to place a 5G E icon in the status bar of phones using its 5G Evolution service. The latter is AT&T's enhanced 4G LTE service that it gave a controversial and misleading name.
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