T-Mobile to get its brag on during the hoiliday season

T-Mobile to get its brag on during the hoiliday season
T-Mobile is going to say it loud and proud this coming holiday season. "4G'. "4G". You will hear it so much, it will probably drive you crazy. But those close to the company say that it will be a massive campaign. An interview meant for T-Mobile employees' eyes only discusses the strategy that the nation's fourth largest carrier will employ over the next few weeks.

Neville Ray, the carrier's senior vice president of engineering and operations, said in the interview that, "I can tell you for the first time ever, you'll see a network message in advertising starting in the Holiday window. I can't share what we'll say, but you can be assured that we're going to be loud and proud about our network."

The carrier finds itself in a good position for the last quarter of the year. With the HSPA+ enabled T-Mobile G2 holding down the top end along with the Samsung Vibrant for its Android customers, T-Mobile could find itself offering the first superstar of the Windows Phone 7 era, the HTC HD7.
The carrier has high hopes for some other upcoming devices, like the T-Mobile myTouch 4G which will be the second Froyo flavored phone to be HSPA+ enabled.

As we reported, T-Mobile has internally started calling its HSPA+ network a 4G network, although by most technological standards, it does not meet the requirements to be 4G. The carrier has been calling itself  "the Nation's largest 4G network" in documents meant to be circulated only within the company. That phrase could end up being the tag line in the carrier's holiday ads.

T-Mobile G2 Specifications
T-Mobile myTouch Specifications
HTC HD7 Specifications | Hands-on

source: TmoNews

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14 Comments

1. victoriabekham unregistered

well i had both sprint and t-mobile (currently have t-mobile) i live in a wimax area and a hspa+ area and well i admit t-mobile is faster i get 9-10 mbps on a daily basis on my g2 on sprint on the evo i had the most i had EVER gotten was 6 mbps the only thing i dnt like bout the g2 is that its missing a front facing camera i really liked having one on my evo cuz i would be able to see my sister on another state but anyways im sticking with t-mobile for now because its faster and also because their phones work in europe most of sprints phones dont . yes i kno it may not be really 4G its still considered 3G but the average regular person doesnt know that mostly everyone i know at work thinks sprint has the fastest network in america even tho t-mobile is faster just because 4 is bigger than 3 they think sprints 4G is faster so yea hopefully t-mobile makes a commercial saying our network is faster than sprints 4G u dnt believe us go test it and see for yourself maybe more people will give t-mobile a try and see that it really is faster

3. uofmrules

Posts: 48; Member since: Oct 11, 2010

Faster where? 30 cities maybe? lol, this is like AT&T saying they have the fastest 3G network. Which they don't have 3G in that many places. Id rather have one fast service everywhere, than a faster service in a couples places. So no to Sprint and no to T-mobile. They don't have the finances to keep up. Once Verizon starts they will have more 4G spots than Sprint in 1 year, and thats giving Sprint a 1 year head start.

8. jessica77@yahoo.com unregistered

hey for ur information t-mobile has more hspa+ coverage it covers more people than sprints wimax LOOK it up if u dnt believe me .

9. victoriabekham unregistered

@ uofmrules like i mentioned above "im sticking with t-mobile for now" i never said i would stay with them foreva lol once verizon gets 4G i mite switch to them i just hope verizon 4G phones work in europe cuz i do go there a lot to visit my family also like i also mentioned above The only reason im staying with t-mobile for now its cuz its faster and cuz there gsm which works fine in europe i cancelled my sprint contract cuz my evo wudnt work in europe so yea .. hopefully verizon LTe phones will work xD **crossing fingers** lol

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

tmobile - better android phones than VZW, wider 3g coverage than ATT, More and twice as fast 4g compared to sprint, and cheaper than all 3 carriers. whats not to love?

5. zerglisk

Posts: 544; Member since: Feb 09, 2010

I really don't care what they call it as long as I get my speed. Everyone knew it's not real 3G network already so what's the point of emphasizing it?? lol It will only sound sour and bitter anyways.

6. uofmrules

Posts: 48; Member since: Oct 11, 2010

Better Android phones? You do know T-mobile had google phones before they got big right??? They got big because Verizon got google phones that were good. Verizon has (last I checked) 3 of the 5 top selling Android phones on the market. So explain how T-mobile and their 2 Android phones is better than Verizon's 5?

4. Bahia unregistered

I pay $105.78 for a family plan with iPhone and medium/low txtind and 550min shared..NO way tmobile can get numbers that low

7. Androidluv

Posts: 65; Member since: Jul 13, 2010

I pay 79.99 for unltd talk+txt+web on my BB with T-mo...let AT&T bite that!!!! Go T-Mo!!!

11. Droidhead unregistered

I pay $65 for my Samsung Epic on Sprint for Everything Data.. on Sprint..TMO cheap yea because of horribe voice coverage Sprint has better voice coverage than ATT and Tmo and is better than VZW and the Epic kicks all the other carriers Galaxy S phone butts by far.....

12. Androidluv

Posts: 65; Member since: Jul 13, 2010

Terrible voice coverage on T-mo?? You have got to be kidding me. I have used my phone in San Fran, Los Angeles, Denver, Evansville, Tulsa OK, OKC , Dallas, Houston with not ONE dropped call. Can Sprint do that??? T-mobile is really underestimated....

10. Galen20K

Posts: 577; Member since: Dec 26, 2008

I LOVE my T-Mobile Service, its the FASTest Anywhere and practically Flawless not to mention I don't get raped by them.

13. Electraman unregistered

Whether you call it 4G or HSPA+, I would be more inclined to stay with T-Mobile if I could get a signal at all. When they have competitive coverage then maybe I'll come back to them.

14. MBOLDEN26 unregistered

yeah while t-mobile tryin to keep up they are going to have another blackout tryin to keep up with 1995 network in 2010

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