T-Mobile drops iPhone from the "Bring your own iPhone" campaign

T-Mobile drops iPhone from the
iPhone goes MIA

iPhone goes MIA

Once again, T-Mobile was the only major U.S. carrier to not get mentioned during an iPhone announcement. As you probably know already, the iPhone 5 is being offered with service from AT&T, Verizon, or Sprint, just like the case was with the iPhone 4S. That didn't stop the nation's fourth to try and lure in some iPhone users with the "Bring your own iPhone" campaign, but alas, someone didn't seem to like the whole idea.

Just a few days ago, rumors started circulating the web claiming that the term "iPhone" was to be dropped from T-Mobile's marketing ploy, and this photo of a T-Mobile flyer confirms them. Did Apple ask T-Mobile to alter the campaign's nature, or was it the carriers? We don't really know.

However, T-Mobile would still let any owner of an unlocked AT&T smartphone to join its network. In fact, anyone who joins the party might potentially save up to $50 by switching to a T-Mobile plan. As far as iPhone 5 owners are concerned, they are more than welcome to switch to T-Mobile, as Nano-SIM cards are in stock at the carrier's outlets.

source: TmoNews

FEATURED VIDEO

5 Comments

1. ajac09

Posts: 1482; Member since: Sep 30, 2009

or maybe apple and tmobile finally made deal...

2. TheMan

Posts: 494; Member since: Sep 21, 2012

Yes, and the deal probably was "stop using our name in your advertising, or we'll sue your a$$, T-Mobile..."

3. k1ng617

Posts: 270; Member since: Oct 13, 2009

Yea well at 2g speeds it's still barely usable. T-Mobile swap 1900mhz!

4. -box-

Posts: 3991; Member since: Jan 04, 2012

They're working on it.

5. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

My sources at the pentAgon tell me that Apple quietly sued T-Mobile and that the AdjudiCator was none other than Judge Lucy Ho who, of course, granted an iNjunction banning the commercialization of any iPhone by T-Mobile.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.