T-Mobile officially announces the "Bring your own iPhone"
So, T-Mobile has to get creative to attract iPhone users, and that's where the "Bring your own iPhone" marketing comes in. The plan is outlined in a new blog post from T-Mobile wherein the company is going to actively support the iPhone. T-Mobile stores will have iPhone 4S demo units on hand, and staff will be trained to help customers. T-Mobile will also be developing iOS versions of its myAccount, Visual Voicemail and T-Mobile TV apps.
Then there is the monetary incentive. T-Mobile is making it sound like it is a special promotion, but it is really just the new unlimited value plan that was launched last week, which offers unlimited everything for $69 per month to users that bring their own phones. The marketing puts this at a savings of $50 per month over AT&T's plan that includes unlimited voice and text, and 5GB of data. Of course, it also means no 3G unless you're in a lucky area where the 1900MHz spectrum has been lit up for T-Mobile.
The last time we heard about this plan, it didn't have a launch date, but now it has officially been slated for September 12th, the same day as the new iPhone announcement. How's that for timing?