Yesterday, T-Mobile teased new tablet data plans and the arrival of the new iPads on its network, and promised to give out the details today on Twitter. Apple almost spoiled the surprise by posting the plans on its website along with the information on the new iPad Air and iPad mini 2. But, the pricing given on Apple's site was not correct (as we assumed), and there are some specifics that are now clear in the next move of T-Mobile's Un-Carrier plans.
The big tag line for T-Mobile's new tablet Un-Carrier plans is really just the standard equipment installment plan with no down-payment on a new tablet, including iPads. Of course, you still need to eventually pay the full retail price for the iPads, but it is better than having to drop a few hundred dollars up front. A new 16GB iPad Air will be $0 down and $26.25 per month for 24 months, which adds up to the standard $630 price for the device. The pricing works the same for the iPad mini and the higher capacity storage options on the iPads.
The data plans are also getting a reduction in price, starting with T-Mobile offering 200MB of monthly data for free for life, which is very nice if you don't need too much data. After that, a 500MB monthly plan will cost $10, and each increase of 2GB after that will cost $10. That means 2.5GB for $20, and 4.5GB for $30, and this includes LTE data. This puts T-Mobile's plans solidly below the competition. For comparison, AT&T offers 3GB of data for $30, Verizon will give you just 2GB for $30, and even Sprint charges $35 for 3GB of data.
T-Mobile Un-leashes iPad Air Nov. 1 Starting at $0 Down - with Free Data for Life T-Mobile Un-leashes iPad Air Nov. 1 Starting at $0 Down - with Free Data for Life iPad customers to enjoy a more mobile, connected life with free data every month on its nationwide 4G LTE network for as long they own their device Entire iPad line-up at T-Mobile starts at incredible introductory price of $0 down Revolutionary Simple Choice plan enables iPad customers to enjoy unlimited data worldwide - at no extra charge BELLEVUE, Wash. - Oct. 23, 2013 - T-Mobile US, Inc. (NYSE: TMUS), America's new No. 1 choice in wireless, today announced its latest Un-carrier move - an incredible offer to help iPad customers enjoy an even more mobile, connected life. T-Mobile will offer iPad Air and iPad mini, both with Wi-Fi + Cellular, starting Nov. 1 and iPad mini with Retina display with Wi-Fi + Cellular later in November. When T-Mobile's iPad line-up hits online and participating retail stores, the company will offer the revolutionary tablets starting at $0 down for qualified customers. And every T-Mobile iPad user will receive 200 MB of free 4G LTE data every month for as long as they own their iPad, even if they aren't yet a T-Mobile customer. "When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably," said John Legere, president and CEO of T-Mobile. "By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed - mobile and connected." Customers wanting more data can choose from a range of simple, affordable and flexible options - with no annual service contracts, no data overages and a blazing-fast nationwide 4G LTE network. T-Mobile offers daily, weekly and monthly options for adding 4G LTE data. For T-Mobile voice customers, 'always-on' iPad plans start at just $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. For customers who would rather have the flexibility of on-demand data, T-Mobile offers daily and weekly passes. Daily passes include unlimited data with 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10. No caps. No overages. Just simple value. Less than two weeks ago, T-Mobile again upended the wireless industry by expanding the home data coverage for Simple Choice customers to include more than 100 countries, at no extra charge. Postpaid customers who add a monthly Simple Choice iPad plan automatically get unlimited data in more than 100 Simple Global countries worldwide, at no extra charge. iPad Air features a stunning 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner-making content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features. T-Mobile will offer iPad Air starting at an introductory price of $0 down with 24 equal monthly payments of $26.25* for the 16 GB model; iPad mini with Retina display starting at an introductory price of $0 down with 24 equal monthly payments of $22.08* for the 16 GB model; and iPad mini starting at an introductory price of $0 down with 24 equal monthly payments of $17.91* for the 16 GB model (plus taxes & fees). T-Mobile will also offer a program enabling customers to make their new iPad even more affordable by applying the trade-in value of an eligible tablet, even if that old tablet is Wi-Fi only. For more information on available data plans and pricing, please visit www.t-mobile.com. Additional Pricing and Availability Information: T-Mobile will offer iPad Air at an introductory price of $99.99 down for the 32 GB model and $199.99 down for the 64 GB model, each with equal monthly payments of $26.25*. iPad mini with Retina display will be available at an introductory price of $99.99 down for the 32 GB model and $199.99 down for the 64 GB model, each with equal monthly payments of $22.08*. iPad Air and iPad mini will be available on Nov. 1, and iPad mini with Retina display will be available later in November.