T-Mobile's April Fools' day joke pays homage to an iconic smartphone

T-Mobile has revealed it's April Fools' Day joke in advance, and it's a great giggle.

After it almost had us last year with the T-Mobile ONEsie – the full-body costume that was supposed to enhance your tech life – the company is trying to catch us off-guard once again by launching it's April Fools' Joke two days prior. What is it this time, you may ask. Well, it's another wearable with smart capabilities called the T-Mobile Sidekicks – the successor of the T-Mobile Sidekick smartphone. Best described as "smartshoephone", the Sidekicks are supposed to give the first ever on-foot (literally) smartphone experience. And a lot of laughs. 

The T-Mobile Sidekicks are indeed magenta-colored shoes that will be sold for 65 bucks. However, they're unable to do any of the below-mentioned actions.

The T-Mobile website suggests the shoes would have smartphone features, like a display, network connectivity, a camera – you know, all the smartphone-y stuff. The display would be built on the sole of the shoe, conveniently named "stepscreen". There would also be a camera on the tip to allow for selfies, where your leg acts as the stick. The Sidekicks would also have a Tip-connectivity option to connect with strangers who are also rocking with the magenta shoes. The icing on the cake would be the "No BS" voice assistant, voiced by T-Mobile CEO John Legere himself.

The Sidekicks are a good April Fools' Day joke, we have to admit. You can pre-order them now for $65, but they won't come with any of the aforementioned features.

source: T-Mobile



1. Phonehex

Posts: 765; Member since: Feb 16, 2016

Hahaha , nice !!! T-mobile is a good sport !!

2. blkatfirstsight

Posts: 39; Member since: Mar 05, 2018

Can't allow myself to walk around in pink sneakers but I like what they did there...

3. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

"It's not *Pink*.... It's **** MAGENTA!!! ***" -- John Legere, Lasse Societal Benefactor's Dinner, 2015.

4. Xx-Persian-xX

Posts: 1; Member since: Mar 30, 2018

hahaha, it was very funny!!! I really like T-Mobile, I just wish their Coverage was a bit better.

5. southernzombie

Posts: 357; Member since: Jan 17, 2017


6. two_soggy_waffles

Posts: 58; Member since: Aug 10, 2017

i'd buy

7. cocoy

Posts: 460; Member since: Oct 30, 2015

That's something funny.

8. tokuzumi

Posts: 1919; Member since: Aug 27, 2009

I got a chuckle when they were pulling on the shoelaces and putting them in their ears.

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