Swatch wants to hit Apple and Google wearables where it hurts the most with a new OS and smartwatch

Swatch, Switzerland's largest timepiece maker, has great ambitions for the wearables market. The manufacturer is developing its very own operating system which will be first seen in a brand new smartwatch that is set to hit the shelves at the end of 2018.

Speaking to Bloomberg, Swatch CEO Nick Hayek revealed that the new timepiece will be a member of the Tissot brand which is a subsidiary of the corporation. By "thinking small", Swatch will aim to beat Apple Watch and Android Wear devices in an area where they are currently lagging – battery life. According to Hayek, the new operating system will need less energy and will protect data better.

Considering that these claims are coming from one of the most esteemed watch manufacturers on the planet, one might deem them as convincing at first glance. However, the reality is that the Swiss company might have a very tough time breaking through. By the end of 2018, the battery life of other wearables might be significantly improved, and according to luxury watch industry analyst Luca Solca, coming up with an entirely new OS for the device might not be a good idea:


Still, Swatch might be able to address this issue, as the company is ready to provide its OS to third-party developers. Hayek revealed that the firm has so far received around 100 requests for more information, half of them coming from smaller Silicon Valley businesses that don't wish to be reliant on Android or iOS.

via MacRumors